newsXpress Cooma has created space for promoting Lovatts crossword and puzzle titles in with the weekly magazines in addition to the usual crossword space in the newsagency. This is the recommended approach for newsXpress stores – we know it drives incremental business.
This tactical placement of Lovatts titles by newsXpress Cooma is all about chasing incremental business for the crossword titles – based on the best selling brand in Australia … Lovatts.
