Category: Magazines

newsXpress Grovedale has been promoting the exclusive to newsXpress Better Homes and Gardens gift subscription as well as the Better Homes and Gardens magazine and Recipe Collection with this tactical display in an excellent location in-store.

With all three products coming from newsXpress Strategic Partner Pacific Magazines, such support is vital not only for each newsXpress business but also for our relationship with Pacific.

Pacific Magazines has ensured that newsXpress stores have had access to excellent marketing collateral with which to undertake these promotions in-store.

Behind the counter at newsXpress Beers Port Lincoln is has been this terrific display promoting the Christmas edition of The Australian Women’s Weekly.

The display and location are perfect for driving impulse purchases of AWW.  With magazines being a terrific Christmas gift, this is an excellent magazine to promote at the counter.

newsXpress members embrace opportunities throughout their stores for magazines from feature displays such as this one through to category specific in-location displays.  We do this because we understand and respect the value of magazines to our channel.

newsXpress Top Ryde City is promoting the Christmas issue of The Australian Women’s Weekly with this aisle end display shown in the photo.

Acting as a beacon in the store, facing shoppers as they enter, this terrific display is set to drive excellent sales results for the popular title from ACP Magazines.

newsXpress Top Ryde City in NSW has been promoting the EXCLUSIVE TO NEWSXPRESS Cash for Christmas opportunity which offers cash prizes to newsXpress shoppers and newsXpress members.

This promotion offers excellent value for newsXpress members and provides a wonderful opportunity for promoting Pacific Magazines titles such as New Idea, Famous, That’s Life and Who.

Having a point of difference to other magazine retailers is a terrific opportunity which newsXpress members such proactive newsXpress members such as newsXpress Top Ryde City are grabbing with gusto.

With newsXpress Strategic Partner Pacific Magazines, newsXpress is running a Cash for Christmas promotion exclusively across our retail network.  Giving away $1,000 each week, this campaign is driving traffic and sales in newsXpress stores.

The photo shows one of the displays last week at newsXpress corporate store at Watergardens Town Centre in Victoria.

Promoting this exclusive to newsXpress campaign shows the point of difference of our retail network and helps us leverage incremental business as a result.

In addition to the weekly shopper cash prizes, there is also a prize for a lucky newsXpress member.

newsXpress stores have access to excellent external marketing tools thanks to the resources of Pacific magazines.  These include a TXT marketing feature which can be used to attract shoppers to the business.

This whole campaign is about ramping up traffic and sales in the lead up to Christmas.  It is another example of the value of being part of newsXpress.

newsXpress Wetherill Park is promoting the exclusive to newsXpress Christmas Cash giveaway which is being run by Pacific Magazines.

Thanks to this exclusive promotion, newsXpress shoppers will share $4,000 in cash prizes and newsXpress members will share from a separate cash prize pool.

This promotion is an excellent example of newsXpress / supplier engagement, pursing a win win win.  A win for our supplier.  A win for newsXpress members.  A win for newsXpress shoppers … the most important people in this campaign.

The promotion is being supported with in-store marketing collateral as well as valuable external marketing.

Offering valuable cash prizes is terrific … especially in the lead up to Christmas.

newsXpress Knox is engaging with the Pacific Magazines Cash for Christmas promotion which is being run exclusively through newsXpress stores.  The store is promoting the campaign in a number of way: with this in-store display, at the counter and at the front of the business.

Like other newsXpress members, this store is chasing opportunities for shoppers to win the cash rewards which are on offer … showing off a point of difference for this outlet at Knox City Shopping Centre compared to other magazine outlets in the centre.

This exclusive to newsXpress campaign is driving magazine sales and delivering wonderful rewards for newsXpress shoppers.

New newsXpress member newsXpress West Wyalong has embraced our beacon branding magazine display principles as well as our key-brand co-location strategies with this placement of a column of Lovatts titles next to their weekly magazines.

We know the sales data from other newsXpress members that this co-location strategy drives an increase in sales for the promoted Lovatts titles.  We have also seen that this co-location move does not detract from sales in the regular crossword department.

Lovatts is a newsXpress preferred supplier and this co-location strategy is being promoted as part of that agreement.  The resulting increase is sales takes newsXpress members closer to achieving bonus margin, a holy grail for newsagents.

newsXpress West Wyalong is busy implementing other newsXpress strategies, evolving the business offer to reflect more of what newsXpress offers.  Our NSW Business Development Managers are working with them on these initiatives.

This counter promotion of Better Homes and Gardens magazine along with the exclusive to newsXpress Better Homes and Gardens Christmas Gift Subscription is terrific at newsXpress Yarram.  It drives impulse purchase of the magazine and pitched a year-long gift subscription as a Christmas gift.

The Better Homes and Gardens Christmas Gift Subscription is a perfect gift to mail to a friend.

newsXpress is thrilled to have this exclusive opportunity.

In a high-traffic location, capping a magazine aisle end and facing toward the front of the newsagency, newsXpress Pakenham is promoting the latest issue of the Better Homes and Gardens magazine along with the exclusive to newsXpress Better Homes and Gardens Gift Subscription.

Promoting a product which no other retailer has is always a bonus worth promoting … as this display at newsXpress Pakenham does.

Click on the image to see a large version of this photo.

The latest issue of Feast magazine is getting feature treatment at newsXpress Melton.  In this display they are showing off the title in a high traffic area.

Feast is performing well for many newsXpress businesses.  Even though we are only up to issue three, it is attracting regular shoppers.  newsXpress aims to make newsXpress businesses the go to places for Feast magazine.

While the photo shows last month’s issue, check out the display created by the newsXpress Melton team to promote The Australian Women’s Weekly.  This business is committed to magazines and embraces all display and promotion opportunities.  The results are reflected in excellent sales, proving that for engaged newsagents who make the most of the opportunities, there is an upside to magazines.

Well done to the newsXpress Melton team.

Click on the image to see a large version of the photo.

newsXpress Inverloch is promoting the exclusive to newsXpress Better Homes and Gardens Christmas gift subscription offer with this display placed directly opposite the sales counter – a very busy location in the newsagency.

Promoting the Better Homes and Gardens magazines with the exclusive gift subscription as is being done at newsXpress Inverloch is best practice in our view.  You are promoting the current issue of the magazine and inviting that shopper to share the magazine they love with a loved-on for Christmas.

newsXpress has this exclusive Christmas gift subscription offer thanks to our Strategic Partner, Pacific Magazines.