Innovation | newsXpress Blog

My Family stickers from The Sticker Family Selling Well at Whyalla Plaza

Placed on the dance floor and facing newspaper and greeting card customers, the promotion of the My Family stickers from The Sticker Family is working a treat at newsXpress Whyalla Plaza.

The Sticker Family range is ideal for the newsagency shopper. They are a perfect family product … for families of all sizes and configurations. We are thrilled to have the range as part of our newsXpress preferred supplier range.

newsXpress Whyalla Plaza is making the most of high traffic locations to drive sales by moving the banner.

International Insights from Hallmark

Last week several of us from newsXpress were privileged to participate in a briefing on international trends delivered by Ian Stewart, International CEO for Hallmark Cards. As the only newsagency marketing group represented at the briefing, we have an insight which will help with our planning as we help our members transition their businesses through changes in several traditional newsagency product categories.

We will share some of Ian’s insights at the next round of newsXpress member meetings.

Easter Hampers a Treat at newsXpress KinKora

newsXpress KinKora is continuing with a successful tradition of offering an excellent range of hampers for Easter. Located at the counter, these hampers are set to drive excellent impulse business in the lead up to Easter. By going out early, they are able to grab early sales for the season.

Easter is an excellent season for creating hampers of eggs and plush … all of which are available from our newsXpress preferred suppliers.

My Family stickers from The Sticker Family a Winner in Maryborough

The My Family sticker range from The Sticker Family is on offer at newsXpress Maryborough. Promoted via a pull up banner tactically placed at the busy sales counter, this is an excellent impulse purchase product appealing to people of all ages. Soon family cars from Maryborough and surrounds will be sporting My Family stickers from newsXpress Maryborough.

Cheeki Coffee Mugs at Hit at Emerald

newsXpress Emerald is promoting the new range of environmentally friendly and safe coffee mugs from newsXpress preferred supplier Cheeki at the sales counter. these coffee mugs are going to be HOT! … just like the Cheeki water bottles for which we have members who turned over their range five and six times in less than a year. At a terrific margin. The Cheeki range is another newsXpress success story, helping members bank excellent margin dollars. we were the first newsagency marketing group in this space and have been driving excellent results for our members since. The new coffee cup range demonstrates a commitment to innovation by our supplier partner.

Well done newsXpress Emerald on great product placement.

My Family stickers from The Sticker Family on show at Macarthur

newsXpress Macarthur is promoting the My Family sticker range from The Sticker Family out the front of the newsagency, facing shoppers as they queue to purchase lottery products. This is a perfect location for driving traffic to the store … our experience with the My Family stickers is that they are an excellent traffic generator. Better still, shoppers attracted to purchase stickers often purchase other items once inside the newsXpress store.

The My Family stickers are another wonderful newsXpress preferred supplier success story. delivering valuable margin dollars to newsXpress members right across Australia.

My Family stickers from The Sticker Family in North Sydney

newsXpress Northpoint has brought the My Family sticker range from The Sticker Family to North Sydney. At newsXpress Northpoint at 100 Miller Street, the full My family sticker range is available. It is being promoted with the pull-up banner on show in a high traffic location on the dance floor.

Across Australia from country towns to major shopping centres and in business shopping situations such as the Northpoint Centre in North Sydney, newsXpress stores are promoting the My Family stickers from The Sticker Family with terrific success.

Indeed, the commitment from newsXpress members and newsXpress corporately in evidence of the strength of our group. We are delivering consistency and showing off the value of working together in support of a newsXpress preferred supplier.

Our success is driving others to chase this product.

My Family stickers from The Sticker Family at Mt Martha

newsXpress Mt Martha is promoting the My Family stickers from The Sticker Family at the entrance to the newsagency. This is ideal placement as the promotional pull-up banner can be seen by people walking out the front of the business. While only a new product at Mt Martha, the My Family stickers are already selling well.

newsXpress is proud of the reach achieved across our retail network for the My Family stickers. The stickers are extending the reach of what shoppers thought they could purchase in a newsagency. We are showing off the newsXpress difference in our businesses.

Promoting a birthday selection at Riverlink

newsXpress Riverlink is promoting a good selection of birthday gifts from newsXpress preferred suppliers in a terrific display on the dance floor. Click on the image to get a better look at the display.

Now is a perfect time for such a display as we are in between seasons – Easter is still six weeks away. this display at newsXpress Riverlink is well timed. The mix of products is excellent, appealing to a range of tastes and for a good range of birthdays.

Congratulations to all involved at newsXpress Riverlink for such initiative and thank you for supporting newsXpress preferred suppliers!

My Family stickers from The Sticker family at Mornington Central

The My Family sticker range from The Sticker Family is a hit at newsXpress Mornington Central … as it is right across the newsXpress network.

Being promoted with a pull up banner facing all shoppers as they enter the store, newsXpress Mornington Central is making the most of the opportunity of exclusivity in Mornington for this fun and innovative range of products.

Families come in all shapes and sizes. The My family sticker range enables this diversity to be reflected on the rear car window and elsewhere. The sticker range is excellent. The family connection is ideas for family oriented newsXpress stores.

Excellent tactical placement at newsXpress Bairnsdale

The folks at newsXpress Bairnsdale made a smart move promoting the My Family sticker range from The Sticker Family just behind the stand promoting the I Love Magazines consumer campaign from ACP Magazines.

Customers entering the store were faced with an opportunity to win $5,000 and right behind that was this innovative syicker range which is exclusive to newsXpress Bairnsdale in Bairnsdale.

Using a high profile consumer competition to draw attention to a new product range as is being done at newsXpress Bairnsdale is a smart move. The two stands also visually compliment each other given their respective colours.

Working together across our retail network on consumer campaigns like I Love Magazines and promoting new ranges such as the My Family stickers is a real strength of newsXpress.

My Family stickers from The Sticker Family at Ascot Vale

newsXpress Ascot Vale is promoting the very popular My Family sticker range from The Sticker Family to all customers entering the store. As we are finding right across the newsXpress retail network, sales are strong from existing customers and new traffic.

The pull up banner is proving to be the best way to promote the My Family sticker range as it shows off the range of stickers available.

Since newsXpress brought on this new range of products, uptake among newsXpress members has been excellent, creating a proactive retail network for the My family stickers and showing off the value of the newsXpress network to other suppliers. From the placement of the pull up banners to customer service, newsXpress and newsXpress members are demonstrating the value of working together and respecting the compliance goals of a supplier.

Promoting Great Ink Deals at Sunbury

newsXpress Sunbury is promoting the excellent value of the latest newsXpress HOT Ink! catalogue compared to ink prices from nearby competitors. Their new ink wall is laid out by brand and using shelf price tickets provided by newsXpress to coincide with the HOT Ink! catalogue. This self service wall is what newsXpress recommends. Our experience is that it drives sales and this is proving to be the newsXpress Sunbury experience. Well done to Brendan, Rita and the team for embracing change with the new HOT Ink! wall layout.

If you live in Sunbury and buy ink for your printer at work or at home, check out newsXpress Sunbury. They have an excellent range of brand name inks at excellent prices.

This is another newsXpress difference: delivering products to members at excellent prices, backed by proven traffic generating campaigns and supporting this with valuable insights for driving sales in-store.

Congratulations newsXpress Young

newsXpress Young was announced the New Technology Newsagent of the year for NSW/ACT at the NANA Awards Dinner last night. Congratulations to ted, Kate and the team at newsXpress Young. A key factor in their winning of the award was their creation of an Optus store within a store at newsXpress young … offering the full range of Optus services to the people of Young. Talk about innovation!

The opening of the Optus store within a store store was facilitated by newsXpress preferred supplier Jenlist.

Congratulations again to newsXpress Young!

My Family Stickers from The Sticker Family in Sunbury

The My Family sticker range from The Sticker Family is being promoted to Sunbury shoppers at newsXpress Sunbury with the pull up poster on display at the front of the store – facing shoppers in the mall. Sales have been excellent for this range. Even though the My Family stickers have only been in Sunbury for a short time, newsXpress Sunbury is reporting excellent word of mouth driving good sales. newsXpress stores appreciate the support from preferred supplier, The Sticker Family and their commitment to respect existing retail partners when considering new outlets.

My Family stickers from The Sticker Family at Lismore Square

newsXpress Lismore Square has joined the network of newsXpress stores promoting the My Family stickers range from The Sticker Family. They are promoting the range in-store with the pull up promotional banner placed on the dance floor, facing shoppers as they enter the store. Lismore shoppers can get in on the My Family stickers craze at newsXpress Lismore Square.

My Family Stickers from The Sticker Family at Glendale

newsXpress Glendale is promoting the My Family sticker range from The Sticker Family with a promotional banner showing off the range of stickers in the main window facing shoppers as they pass the store. based on the excellent sales data and shopper behaviour feedback which newsXpress has gathered for this range, window placement is the best approach for diving success for the My Family stickers. Sales at newsXpress Glendale are proof of this. Attracting new shoppers and helping existing shoppers get into the sticker collection, this promotion is proving to be a valuable success.

My Family stickers from The Sticker Family at Wetherill Park

The My Family sticker range from The Sticker Family is on show at newsXpress Wetherill Park in NSW. Wonderfully displayed in-store in a car rear window, shoppers at Wetherill Park are able to see how various configurations of the My Family stickers look. This helps guide shoppers to purchase full sets. It offers plenty of ideas. There is nothing like showing to help drive sales. The My Family stickers display in placed behind the counter at newsXpress Wetherill Park, an ideal location for impulse purchases.

newsXpress stores across Australia are reporting excellent sales of the My Family sticker range.

My Family stickers from The Sticker Family in Toronto NSW

newsXpress Toronto is making profitable use of one of their windows by promoting the My Family stickers from The Sticker Family. sales of this popular new product for newsagents has been excellent with strong sales and wonderful word of mouth bringing in new shoppers looking for the range.

The My Family sticker range from The Sticker Family has taken off across the newsXpress retail network. We have excellent representation right across Australia. newsXpress stores get favourable terms and wonderful supplier and newsXpress support to help them make the most of the opportunity for this innovative product.

The newsXpress merchandising and marketing teams have delivered high-value exclusive tactics to newsXpress members, helping them extract even more from the opportunity than many independent retailers could expect.

The rapid roll out of this range across the newsXpress network is a testament to the power of our group, the entrepreneurial commitment of our members and suppliers who understand these two benefits.

This innovative range is part of the newsXpress plan for 2011, a plan which was shared with members at the recent round of member meetings. While many newsagents operate businesses which look today as they did a few years ago, newsXpress is guiding its members to leverage traffic and innovate to the future.

This is another example of the newsXpress difference in action … helping members achieve healthier bank balances.

Crocodile Creek at Ascot Vale

newsXpress Ascot Vale is promoting the Crocodile Creek range in a power end display in a high traffic location in-store.

The Crocodile Creek goal is to create thoughtful, beautifully designed, high-quality products for the children in our world.

newsXpress is thrilled to partner with the Crocodile Creek brand and bring this range to Australian shoppers as part of our unique 2011 Back to School offer.

Families in or near Ascot Vale in Victoria have access to this wonderful Crocodile Creek range at newsXpress Ascot Vale on Union Road Ascot Vale, Victoria.