newsXpress Wetherill Park has put up an excellent display of the Crocodile Creek range which is another exclusive product access through the newsXpress national merchandise team. Supplementing the traditional Back to School offer, this Crocodile Creek range is providing newsXpress Wetherill Park and other newsXpress outlets with an excellent point of difference for the important Back to School season.
The Wetherill Park display is bright and eye catching … perfect for a busy retail store.
newsXpress Frankston has a terrific display of the Crocodile Creek range of back packs, lunch boxes and drink bottles on display on the dance floor. The striking display is attracting shoppers from the mall into the store.
The Crocodile Creek range of products is quite unlike anything shoppers are used to seeing in a newsagency. They are a fashion item … they are an excellent example of the newsXpress difference.
The proprietary newsXpress gift table which is shown in the photo is ideal for displaying these items.
newsXpress Ocean Grove has the full range of wonderful and innovative Hallmark recordable storybooks on show with this high-impact aisle end display.
As the only store in town with the recordable storybook range, newsXpress Ocean Grove is making the most of the opportunity.
newsXpress identified the recordable storybooks as an early opportunity for newsXpress members and ensured access to the full range for our stores.
While the Hallmark TV campaign is driving good traffic for the range, it is displays like this one at Ocean Grove which delivered excellent impulse purchase business.
The national TV ads being run by Hallmark at the moment for their recordable storybooks are benefiting newsXpress stores right across the country. As the strategic partner of Hallmark, newsXpress stores have excellent national coverage supporting the innovative recordable storybooks from Hallmark. It is this relationship which has delivered access to our stores on favourable terms and with excellent in-store support. newsXpress stores are well kitted out to make the most of the Hallmark advertising spend. This is why we have the storybooks in prime locations with the demo book out on show for customers to play with.
No other newsagency marketing group is leveraging this financially rewarding opportunity as newsXpress is this Christmas.
newsXpress Seymour is promoting the range of Hallmark recordable storybooks including their Christmas books which are on TV at the moment in a national campaign.
Current TV national coverage by Hallmark makes promoting the storybooks in a high traffic location a smart move.
The decision by newsXpress Seymour to also promote the Christmas reindeer just behind the storybooks is also smart – the $5.00 deal makes the books even more interesting to shoppers.
newsXpress is proud to be the lead strategic partner with Hallmark in the newsagency channel with Hallmark on the launch of the recordable storybook range.
newsXpress Riverlink has their excellent range of Junior MasterChef products at the front of the store facing into the mall. What a terrific point of difference for the store! These products are an excellent Christmas gift.
newsXpress sourced the Junior MasterChef range earlier this year and timed access for stores to coincide with the Junior MasterChef TV series.
newsXpress Redcliffe has the wonderful range of Hallmark recordable storybooks on show with a high-impact display on an aisle end at the front of the store.
Making good use of the Hallmark collateral to promote the unique range of products, the display sits perfectly in front of the popular card aisle.
newsXpress is one of a small group of retail channels offered this range by Hallmark. newsXpress stores, like Redcliffe, have embraced the offer to leverage the newsXpress and Hallmark relationship to demonstrate our point of difference.
The team at newsXpress Mornington Central is having great success with the Franklin AnyBook – another newsXpress innovative product. They have created a good display with a poster positioned next to the product. Sales have been excellent! This store is located next to an Angus and Robertson store which does not carry this product. They are co-operating with newsXpress Mornington by directing customers their way. The Franklin AnyBook gets newsXpress into the interactive reading experience and further shows off our commitment to product innovation for newsagents.
newsXpress Macarthur (NSW) has a terrific display of the Hallmark recordable storybooks on the dance floor. Sitting in prime location, this display is drawing attention of customers who visit the busy store.
Prime retail placement of thee storybooks is essential given the investment by Hallmark in a TV campaign promoting these products. newsXpress published details of the TV campaign to members earliner this week.
newsXpress Sun Valley has put together an excellent display of Junior MasterChef products sourced through one of our newsXpress preferred suppliers. This range helps newsXpress stores like Sun Valley tape into the Junior MasterChef phenomenon in time for Christmas. Access to the range is limited … it’s a terrific point of difference for participating newsXpress stores. Early reports indicate good sales for this range.
newsXpress Young is enjoying good success in promoting plants with gardening magazines at the entrance to their business. The initiative is certainly paying dividends, they have sold 6500 plants over the last 12 months and lots of magazines from this front of store display.
newsXpress Business Development Managers see local store initiatives such as this in their visits and share them with other stores through email and their face to face visit cycle. Connecting newsXpress stores by sharing ideas like the success at newsXpress Young is another part of the newsXpress difference.
newsXpress Bairnsdale has a terrific display promoting the Hallmark recordable storybook and interactive photo album range.
This aisle end display is driving good business for the innovative range of products from newsXpress strategic partner Hallmark.
From the Christmas storybook to others the wonderful interactive photo albums, newsXpress Bairnsdale is bringing innovation to town and driving good business as a result. Promoting all interactive related products in this one display is designed to drive multiple purchases. It is working.
Well done to everyone involved at Bairnsdale!
newsXpress Young has opened a full Optus agency in-store and held a GRAND OPENING on Saturday to launch the Optus range to the people of Young. The launch was supported by newsXpress preferred supplier, Jenlist. The customers were excited and the local radio station, 2LF, broadcast details of special offers from the store.
It was a great launch with a sausage sizzle out front – driving a wonderful community spirit. Congratulations to everyone at newsXpress Young for delivering the Optus agency to the town.
newsXpress Gympie was a proud feature of the Gympie Gold Rush Street Parade in the weekend.
Warrick Hosking and the team did newsXpress proud with a strong presence and giving out water bottles and newsXpress caps.
A terrific community spirit and proactive businesses made the Gympie Gold Rush Street Parade a successful event of which newsXpress Gympie was proud to be part.
Congratulations to the team at newsXpress Albany in Western Australia for their staging of their Swill & Quill night. Here is how they described the high profile event:
Swill & Quill was a 1920’s themed cocktail party we held instore in conjunction with the opening night of the local writers festival. A massive amount of work transformed the bookstore into a truly amazing space filled with heaps of interesting going ons.
Terrific innovation which connected with the community, supported a local cultural event and enhanced the profile of the store.
Congratulations to Hamish and the team for putting on such a successful event. You can read more about it here.
newsXpress Eli Waters is leveraging customer allegiances again this week with more AFL Grand Final syndicates as well as syndicates promoting Sunday’s NRL Grand Final.
These team focused promotions generate excellent customer interest and drive incremental sales. They are a great way of showing off the newsXpress Point of difference locally.
Well done Eli Waters!
The placement of the innovative Hallmark recordable Storybook range in with magazines by the team at newsXpress Deception Bay is sheer genius.
What a great way to show off this innovative product from Hallmark to more customers!
Off location displays, placing a product outside of the usual space for its category, is a tactic newsXpress encourages for its members.
The placement by newsXpress Deception Bay in their magazine fixturing will get plenty of customers browsing the Hallmark storybooks and browsing leads to buying.
The two dishes cooking in-store at newsXpress Streaky Bay (SA) gave the shop a warm and comforting smell and helped sell more copies of the Slow Cooker and other cookbooks from the ACP range. The display led to good impulse purchases as well as providing Sue and the famile with dinner that night!
One additional book on the display was The Aussie dumb a&$e cook book, a cookbook aimed at blokes. newsXpress Streaky Bay has sold 75 of these at $24.95.
Two weeks ago, newsXpress Beers Port Lincoln (SA) integrated gifts with cards as part of a strategy pursuing increased basket penetration. They have placed a selection of appropriate gifts near each key card category. Shoppers in Port Lincoln now have another reason to shop at newsXpress Beers Port Lincoln for cards and gifts.
Joy and David Whennen have been terrific innovators in their business, constantly evolving their offer to build a more enjoyable shopping experience and a more valuable retail business.
newsXpress Pacific Fair is embracing innovation with the new and exclusive range of Hallmark recordable storybooks on display in a good traffic location in-store. The sample book helps drive sales.
Customers are loving these Hallmark storybooks, sales are very strong right across our channel.
newsXpress stores had preferred access to the range, giving our stores an advantage over other nearby stores.