Innovation | newsXpress Blog

Massive Book Sale at newsXpress Roselands

newsXpress Roselands is enjoying tremendous success with another massive book sale on centre court at the Roselands Shopping centre in Sydney. Supporting newsXpress by preferred supplier ABW, this book sale extends the reach of newsXpress Roselands and delivers excellent incremental business as a result.

newsXpress works with landlords, suppliers and newsXpress members to facilitate mutually valuable outpost opportunities. In large capital city through to smaller regional shopping centres, newsXpress is able to help all stakeholders enjoy success with outposting in areas such as with books at Roselands.

newsXpress Inverloch Success With Klutz books at the Counter

newsXpress Inverloch is having success with a counter unit of Klutz range kids craft books from newsXpress preferred supplier Scholastic. This product is delivering excellent impulse purchase business at the sales counter. It is also a terrific talking point with customers.

By dedicating some counter space to this book offer, newsXpress Inverloch is driving a more varied shopper basket and pitching a broader variety offer than a traditional newsagency.

Optus Range Now Available at newsXpress Ballarat

newsXpress Ballarat has put together an excellent display featuring the Optus range of handsets, sim cards and mobile broadband products.

Pitching the business competitively in the phone space, the display is helping to attract new shoppers and present the Optus product range opportunity to existing shoppers.

newsXpress is grateful to the support newsXpress preferred supplier Jenlist and to Optus for their support in creating displays such as this.

Blowing away the cold weather

newsXpress Beechworth is bringing colour to the main street of town with this innovative and appealing window display calling for shoppers to brighten up their offices.

For each colour they have a poster explaining attributes of the colour and how this can help, going beyond a basic display and providing information which will help people make their colour selections.

This is a terrific display, innovative, fun and colourful, a display which will draw people to look.

Well done newsXpress Beechworth!

Newsagent trade show helps broaden product mix

The boutique trade show which accompanied yesterday’s one-day newsagent conference hosted by newsXpress in Brisbane generated plenty of interest and activity. With fourteen suppliers hosting stands and other suppliers with products in gift bags for attendees, the day was a good networking and commercial success. Importantly, it demonstrated the value of connecting newsXpress members with a broad range of suppliers who offer good margin, points of difference and marketing stories.

Promoting The Sticker Family on the Counter

newsXpress stores are continuing to enjoy tremendous success with The Sticker Family range of My Family stickers. Thanks to a range of collateral including this counter mat as seen at newsXpress Knox, promoting the range at a selection of touch points in-store is key to driving excellent sales.

The newsXpress Knox team has stories of people buying a card or magazine making an impulse decision to get some My Family stickers on impulse when they see the counter mat. These stickers are an excellent basket builder.

The structured newsXpress approach, leveraging multiple touch points, to The Sticker Family is one of the reasons we have been enjoying such success nationally.

Beach Display a Hit at Ocean Grove

How is this for an aisle end display in a newsagency? Very different. Fresh. Attractive. And selling! This is a display at newsXpress Ocean Grove, featuring a range of beach themed homewares items from one of our supportive newsXpress preferred suppliers.

While perfect for a seaside newsagency, like newsXpress Ocean grove, this display could work equally well in any newsXpress location. People will purchase for their beach houses, their friend’s beach houses and to bring a beach theme to their own home – no matter where they are located.

Customers entering a newsagency with this display in place will bee sure to notice it as it is so different, so unlike what one would expect to see in a newsagency.

Well done newsXpress Ocean Grove, great innovation!

Promoting the My Family Stickers at Woden

The team at newsXpress Woden is creatively and personally promoting The Sticker Family range of My Family stickers with this display on the back of one of their vehicles.

This is an excellent and low cost way to promote the stickers and to attract those interested to the newsagency.

It is innovation like this which is driving extraordinary sales of My Family stickers across the newsXpress retail network. Not only has newsXpress negotiated a good deal financially and operationally for access to The Sticker Family products, it backs this with creative and valuable tactics for ensuring the best possible return.

No product deal is good unless you move the product efficiently.

Promoting the newsXpress Phonecard with Newspapers

newsXpress Watergardens has been promoting the newsXpress Phonecard with this simple yet highly effective display above foreign newspapers. Foreign newspaper customers are the ideal target customers for the great value newsXpress phonecard.

The display includes rates and other information to help customers quickly understand the value of the newsXpress Phonecard.

Launched over a year ago, the newsXpress Phonecard is a hit not only with customers who call overseas but also with those who make interstate calls. The 25 cent untimed local call rate makes the phonecard a high-value product for many customers.

The newsXpress Phonecard is another example of why shopping at newsXpress is good value for our customers.

The newsXpress Phonecard is also another example of a good margin product brought to newsXpress members by the group and backing this with strategies and tactics for engaging so that the best return can be achieved from the opportunity.

Integrating Gifts with Greeting Cards

In a significant shop fit change, newsXpress Leongatha has integrated gifts with greeting cards, connecting gift buying with the card purchase.

This is an innovative move, a break from the traditional approach to card retailing one sees in newsagencies. Well done to the team at Leongatha for making the move and also for the selection of gift to card adjacencies.

newsXpress has seen this integration done in some other newsXpress locations with tremendous success. More are sure to follow.

Driving Optus handset sales at newsXpress Caboolture

newsXpress Caboolture has been offering a range of Optus handsets and other products from this display unit placed in the window and located next to their lottery bench. Location is key to driving success from mobile phone product cabinets such as this.

Sourced through newsXpress preferred supplier Jenlist, this display unit and the associated ranging and placement advice is another example of the newsXpress preferred supplier relationship working for the value of newsXpress members.

The Jenlist team works with newsXpress members to finesse range and ensure the best possible return on the space, inventory and time investment.

The newsXpress Business Development Manager team shares stories and experiences about innovation such as this range from Jenlist as it visits with members.

The Sticker Family at newsXpress Terrigal

The placement of The Sticker Family pull up banner out the front of the shop at newsXpress Terrigal is perfect placement to drive maximum value from this newsXpress preferred supplier product. Right across our retail network we continue to receive reports from newsXpress members of terrific success with The Sticker Family. This high traffic placement will attract shoppers. As newsXpress has shared privately with members, there are ways to leverage maximum success … newsXpress exclusive tactics.

With top performing newsXpress locations generating in excess of $1,000 a week in sales of the My family stickers from The Sticker Family, this is a truly valuable newsXpress preferred supplier opportunity.

Our success over the last six months is starting to gain notice from other newsagents and other groups.

Promoting Optus Mobile Broadband in Bairnsdale

newsXpress Bairnsdale has beeen promoting this PrePaid Optus Mobile Broadband offer on the shop floor, in high traffic locations. An excellent impulse purchase opportunity, the small format display unit is ideal for attracting sales of this Mobile Broadband offer.

The Optus Mobile broadband product is one of many communications and technology products available to newsXpress members through preferred supplier Jenlist.

The folks at Jenlist provide access to an excellent suite of support materials including a good range of collateral for in-store promotional use.

As newsXpress Bairnsdale has found, promoting technology products in high traffic areas of the business can be an easy way to leverage existing good traffic.

The newsXpress difference is that we not only source an excellent range of products at competitive prices, we help newsXpress members leverage these good deals into tangible business in-store.

Fizzy Moon range at Sorell in Tasmania

newsXpress Sorell is promoting the Fizzy Moon range on the dance floor with good success. This fun and emotionally connected range is appreciated by customers looking for an unusual gift.

newsXpress likes the Fizzy Moon range because it works with many greeting card occasions. This basket building opportunity makes it ideal for newsXpress stores keen to build a more efficient shopping basket.

By moving the Fizzy Moon stand, newsXpress members are finding that they can continue to drive sales long after the stand is first installed. This commitment to re-location drives efficiency from the product investment.

Personal Sticker Family promotion at Watergardens

The team at newsXpress Watergardens has a personal and appealing promotion running for The Sticker Family range of My Family stickers in-store. By showing off stickers relating to team members, they are showing the personal nature of The Sticker Family range as well as showing other uses for these stickers beyond placement on the rear window of cars. The display also shows off the team as a family. We like that.

Well done newsXpress Watergardens team!

Optus range a hit at Singleton Heights

newsXpress Singleton Heights is reporting excellent results from the expanded range of Optus products now offered in-store as part of the Optus Premium Pre-Paid Reseller Program sourced through newsXpress preferred supplier Jenlist. With the new cabinetry and Point of Sale materials, the business has achieved an excellent increase in sales of mobile phones, sim cards and mobile accessories. This is helping drive an excellent increase on sales of Optus/Boost recharge product.

newsXpress is working with Jenlist in a variety of engagement options for newsXpress members from simple cabinet units through to complete store-within-a-store concepts.

Clever use of text message marketing campaign

Another newsXpress member has made good use of text messaging last month to promote a magazine. newsXpress first introduced this service in partnership with Pacific Magazines in 2009 as part of a broader magazine promotion program. Members who engaged reported excellent results. Access to the service is still available today and, as the recent campaign has shown, it is an excellent and innovative way to connect with customers.

Leveraging technology in this way is important in driving business results as well as showing off the relevance in today;s marketplace of the business.

We sell technology products in newsXpress locations so we feel that it is important to show off how we leverage technology opportunities for ourselves.

The Sticker Family at Salamander Bay

newsXpress Salamander Bay is promoting The Sticker Family range out the front of the newsagency using the pull up banner with terrific success. Shoppers are drawn to the banner from where they can make their easy selection of the stickers they wish to purchase. By changing the location of the banner, newsXpress Salamander bay and other stores are able to continue to find new customers to purchase stickers from this wonderful and heartwarming range.

newsXpress is thrilled with the tremendous sales for The Sticker Family range being generated across our retail network. While others are chasing our coverage, we are streaking ahead with this successful range. Well done newsXpress members!

Optus Broadband Offer Makes a Good Gift

newsXpress Beechworth is promoting this excellent Optus Mobile Broadband offer from newsXpress preferred supplier Jenlist on the dance floor.

Through Jenlist, newsXpress members can access a range of mobile phones and pre-paid cards as well as the innovative store within a store offer which newsXpress has been pioneering through severel outlets.

The Optus Mobile Broadband offer at newsXpress Beechworth is terrific as it offers something which most people could use yet often do not think of. It is proving to be a good impulse purchase item. Getting known for carrying items like this can drive good word of mouth – especially in a regional location like Beechworth.

Easter at newsXpress Runaway Bay

newsXpress Runaway Bay has been promoting Easter out the front of the newsagency offering a good range of Easter gifts and cards, all supported by the newsXpress marketing collateral. The bright and cheerful display has been successful at attracting traffic to the business, driving good sales for the Easter season.

newsXpress Runaway Bay is a new business for newsXpress in the last year. We have successfully brought in people new to the newsagency channel and created a business with supports the principles of newsXpress and carries an excellent range of newsXpress preferred supplier products for everyday as well as for seasons … such as Easter 2011.