Integrating Gifts with Greeting Cards

leongatha-gifts.JPGIn a significant shop fit change, newsXpress Leongatha has integrated gifts with greeting cards, connecting gift buying with the card purchase.

This is an innovative move, a break from the traditional approach to card retailing one sees in newsagencies. Well done to the team at Leongatha for making the move and also for the selection of gift to card adjacencies.

newsXpress has seen this integration done in some other newsXpress locations with tremendous success. More are sure to follow.

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mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

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