More newsXpress stores are promoting Optus handsets and Optus sim cards on the dance floor with impulse purchase units like the one in the photo being strategically placed. In so many cases, the result is a sales lift not only of Optus handsets but also Optus recharge business. newsXpress members win from these sales. They also win from a 100% increase in Optus recharge commission.
Category: Innovation
Optus Impulse Purchase Bins Drive Sales
As part of a national roll out across the newsXpress group and unlocking a 100% lift in commission on Optus mobile phone recharge margin, newsXpress Orange has placed two dump bins of excellent impulse purchase Optus product at the front of the store, facing in to the mall and attracting shoppers.
newsXpress stores are reporting good sales from the dump bins, selling items in the telco space which add value to the sale, driving up average customer spend.
This is a great example of newsXpress and suppliers working together to deliver not only incremental sales but also bonus revenue through additional margin on recharge business.
Jenlist Support for newsXpress
James Simadas, Managing Director of Jenlist caught up with Ben Kay, General Manager of newsXpress, at our GNS Market Fair stand yesterday in Sydney. They discussed the expanding preferred supplier relationship between Jenlist and the telco brands they represent and newsXpress. The trade show was an excellent opportunity for this discussion and to lay down plans for joint promotions over the next few months.
The Market Fair also provided an opportunity for newsXpress members to catch up with Jenlist.
Mugs on the Run a HIT with Gen X at Watergardens
The Mugs on the Run range of names mugs are selling well at newsXpress Watergardens. From newsXpress preferred supplier Artique, this range of mugs is delivering excellent business, particularly with Gen. X shoppers. Click on the image to see a much larger version of the photo. The display is placed at the front of the store, facing into the shopping mall.
In addition to named mugs, there is a range with sayings such as I like It Hot, Savvy Sister and Now I Am Awake. Customers love these, especially as gifts.
The Watergardens team has done a terrific job with ideal placement and supportive collateral behind the display. They are banking excellent results.
Click on the image.
newsXpress senior management meet up
newsXpress General Manager Ben Kay and newsXpress National Merchandise Manager Rob Henderson took time out at the GNS Market Fair in Perth last weekend to discuss strategy. With both having a busy travel schedule, the trade show provided an excellent opportunity to catch up and discuss plans for the remainder of 2011.
Promoting Optus Mobile Phones With Newspapers
newsXpress Knox at Knox City Shopping Centre in Victoria has been promoting a range of Optus handsets and $2 SIM cards at the counter, in front of daily newspapers.
This in-the-way tactical placement is working. Shoppers will purchase a SIM card or a handset on impulse. The bonus is extra Optus mobile phone recharge business and the bonus 100% increase in commission for this.
newsXpress has negotiated a valuable corporate deal for newsXpress stores which unlocks bonus commission and access to excellent product deals … proving the value of newsXpress membership in another way.
This small formal impulse display unit makes it easier for newsXpress members to change the location of the unit and thereby combat store blindness and drive sales.
Optus Handset Rollout Throughout newsXpress Channel
All newsXpress stores have received stocks of Optus handsets along with excellent marketing collateral. This national group-wide promotion gives newsXpress outlets an excellent opportunity to leverage current excellent Optus advertising.
Connecting our stores with a successful national brand like Optus continues the newsXpress commitment to well known national brands. It also unlocks for newsXpress members valuable bonus commission for over the counter recharge business.
So, while newsXpress stores are positioning themselves to win good Optus recharge business, they are also positioning themselves to win excellent bonus revenue from Optus recharge sales.
We appreciate the work from our friends at Jenlist as well as Optus for making this opportunity come alive for newsXpress members.
Optus handsets at newsXpress Orange
newsXpress Orange has created a terrific display of Optus handsets in-store, leveraging the opportunity to sell mobile phones to shoppers thanks to the newsXpress / Jenlist / Optus relationship.
The professional display places newsXpress Orange into a strong position in the handset space. This makes them more competitive. It also sets them up to enjoy more recharge business.
If the first week is anything to go off, this display will generate excellent incremental revenue for newsXpress Orange.
By working together as a group with Jenlist and Optus, newsXpress members are able to leverage the value of our national retail network and through this drive not only the sales of Optus handsets but also sales of and margin from recharge business.
Working together in this way helps further demonstrate the newsXpress difference.
Smurf branded products at Knox City
newsXpress Knox at Knox City Shopping Centre in Victoria has an excellent range of Smurf branded product ready for what some say will be the biggest movie launch of the year, the new Smurfs movie.
The range in the photo is just part of the Smurf branded range available at newsXpress Knox.
The Smurf range is selling already.
By leveraging the growing publicity for the new Smurf film, newsXpress members are able to attract new traffic and gain sales from existing shoppers who are already Smurf fans.
newsXpress provided members with access to a broad range of Smurf branded products covering the original branding as well as the branding from the soon to be released movie. Access to much of the product was an exclusive opportunity in the newsagency channel for newsXpress members.
In embracing the Smurf opportunity, newsXpress and newsXpress members have leveraged the tremendous PR and advertising spend around the new Smurf movie. This strategy has worked well for us before and we anticipate that it will work well for us this time. Already we are seeing good sales of Smurf merchandise in participating newsXpress stores.
The other benefit of engaging in the Smurf opportunity is relevance. Carrying this range demonstrates a relevance to today;s opportunities. With so many newsagencies looking tired and like a blast from the past, we know that we need to continue to innovate of range. Doing this on the back of a multi million dollar movie spend is a smart move, a newsXpress move.
Promoting Optus prepaid products at newsXpress
newsXpress Ballarat is successfully promoting Optus products at the counter.
Seen by all shoppers, this location is ideal for driving impulse engagement with the prepaid sim cards and Optus mobile broadband product.
Through these and product products from newsXpress preferred supplier jenlist, newsXpress stores are generating good income from online business. these products better connect us with consumers purchasing and consuming products and content online.
newsXpress Maryborough Promotes Local Connection
Kudos to newsXpress Maryborough in Victoria for promoting the local connection in a story in New Idea last week. This in-loction display showed their shoppers the local connection and helped drive sales as a result.
It is this type of local and practical engagement which helps reinforce the relevance of one outlet over another when it comes to magazines.
So, congratulations to the team at newsXpress Maryborough for acting on this opportunity.
Smurfs hit Noosa Heads
newsXpress Noosa Heads is promoting a new range of Smurfs toys and collectibles, connecting their business with the avalanche of publicity which to hit soon as the new Smurfs movie marketing campaign kicks in – and a massive campaign it is shaping up to be.
newsXpress is leading the newsagency channel on interacting with marketing and sales opportunities tied to the new Smurf movie. Our stores have had access to an excellent range of traditional and new style Smurf products. Our engagement with Smurfs products is certain to drive traffic and basket efficiency.
The Smurf range at newsXpress Noosa Heads has been placed to drive excellent impulse engagement and to show early on in the campaign that this is a go to location for all things Smurfs.
My Family Stickers for Families in Scottsdale Tasmania
newsXpress Roses – Scottsdale in Tasmania is promoting the My Family Stickers range from The Sticker Family in-store with the pull-up promotional banner on display next to their sales counter. This placement works well for the store and is embraced by shoppers.
The placement at the counter makes up-selling easier as well as sticker selection.
Bringing the My Family stickers to Scottsdale Tasmania is another way newsXpress is reinforcing the strength of the family unit and connecting local families in the area. People love representing their families in the back of their cars with the My Family stickers.
Angry Birds at newsXpress Bairnsdale
newsXpress Bairnsdale is promoting the Angry Birds range of plush with this tactical impulse unit display in a high traffic location.These plush items are not something people would visit a newsagency for, hence the importance of and value from such a tactical placement.
Kids and adults like Angry Birds and are happy to purchase a plush item to better connect with and enjoy their fun of the popular game.
Angry Birds is really hot right now and smart newsXpress members are making the most of this – with displays like the one in the photo.
Selling Angry Birds Helps Drive iTunes and Other Digital Sales
Shoppers at newsXpress Rosebud can get their Angry Birds game fix at the counter thanks to the impulse unit facing all shoppers. Indeed, shoppers at many newsXpress stores can purchase Angry Birds plush. It is proving to be a very smart move bringing this line into the newsXpress product mix as these plush items are more than just plush items. They connect newsXpress stores with the Angry Birds game – the top selling iTunes game around the world.
Since we sell iTunes cards, the plush items give us a connection to the game. The plush makes us more relevant, better connected, hip in the eyes of Angry Birds fans. You can see it on their faces when they see the plush, for many it is the first time they discovered that they could ur Angry Birds plush. That they made the discovery in newsXpress is wonderful for us and for our brand.
This is newsXpress innovation on show. Product leadership which separates us from other newsagency marketing groups.
ATM at newsXpress Ascot Vale in Union Road
newsXpress Ascot Vale is the latest newsXpress location to install an ATM for shopper use in-store as part of a national trial between newsXpress and our preferred ATM supplier.
Providing an excellent and safe customer service, the ATM offer enhances the newsXpress shopper experience. At newsXpress Ascot Vale the ATM is especially useful for Union Road shoppers who prefer to withdraw cash from the bank in a safe indoors environment.
newsXpress has preferred terms around the supply of these ATMs, making the installation in our stores hassle free and quite beneficial.
Hallmark Recordable Storybook for the New Cars Movie Franchise
newsXpress Knox at Knox City Shopping Centre in Victoria is promoting the latest recordable storybook from Hallmark. This Cars licenced product is timely given the latest movie.
The Knox team is also promoting other Cars licenced product on this easily accessed display.
The Hallmark recordable story book not only timely but also helping to pitch newsXpress stores as offering innovative product and proving that we are not just an average newsagency.
newsXpress is provided advance notice and access to innovative product from Hallmark. This is in addition to wonderful marketing collateral and other benefits with which we are able to leverage new traffic and better margin for newsXpress members.
JM Eyewear Offers Valuable Basket Building Range
newsXpress members are reporting good sales from the various eye wear products on offer from newsXpress preferred supplier JM Eyewear. From prescription products through to sunglasses, the JM Eyewear range has products for a variety of situations.
Given that shoppers often visit newsXpress stores to read, the reading experience is top of mind. This is why selling eyewear products fits. The folks at JM Eyewear have a range of categories of products from which newsXpress stores can choose. They are presented professionally and priced keenly … with a good margin for our members.
We have just put a selection of JM Eyewear products into our Knox City corporate store.
Free Marketing Collateral Helps Drive Ink Sales
newsXpress sent double sided A1 posters to all newsXpress stores participating in our latest HOT ink! campaign – at no cost. The professional (and free) posters connect with the national brands which feature in the HOT ink! campaign and help the stores dress appropriately to reflect the value of the HOT in! offer. Using this newsXpress exclusive collateral along with the colour personalised brochures, our in-store offers newsletter and our How to save Money on Your Print Costs advice sheet combine to give newsXpress stores exclusive and valuable leverage in the valuable and growing ink space.
Did we say that newsXpress provided this additional marketing collateral for FREE? Yes. newsXpress often delivers bonus benefits to members and it does this without a marketing levy or additional charge. Like the national TV campaign – this too is being run without members funding the campaign.
As the article in the Australian Financial Review showed earlier this week, ink is a strong and growing category for newsXpress stores. It drives excellent traffic and delivers a valuable margin dollars bounce to sales. newsXpress helps members make the most of the opportunity by providing bonus collateral and tactics with which our members can engage.
newsXpress Redcliffe Enjoys Great Gift Sales
newsXpress Redcliffe has been growing gift sales since the store oepened a year and a half ago. Today, the gift department makes an important and sizeable contribution to sales and GP for the business. Buying from newsXpress preferred suppliers and tapping into exclusive newsXpress offers, the Redcliffe team has built a solid gift offer based on the mix of cards selected by shoppers. Using card sales data to drive gift buying is paying off with excellent growth – way above industry average.
While many newsagents talk of tough trading conditions, newsXpress Redcliffe is enjoying success by embracing newsXpress opportunities. Their success shows the commercial value of embracing newsXpress preferred supplier opportunities.
newsXpress pioneered the use of detailed card sales data analysis to guide gift purchases. It has had exclusive access to caption sales data with which to guide product purchase choices by members.
Click on the image to see a small part of the Redcliffe gift selection.