newsXpress Top Ryde City has been promoting Optus handsets and Optus SIM packs with thanks to collateral and display units provided by Optus and our friends at Jenlist … a preferred supplier to newsXpress. The tactical placement of the promotion at the counter ensures that it is seen by shoppers and opens the opportunity for impulse purchase.
The keen pricing of the Optus enables handsets makes them an appealing impulse purchase.
newsXpress corporate store at Knox City Shopping Centre is enjoying excellent growth in newsXpress phonecard sales thanks to promoting in several high traffic points within the business including out the front of the shop where the simple yet effective display in the photo is showing. Promoting the newsXpress phonecard not only helps our customers save money on overseas and interstate calls, it also promotes the newsXpress brand every time the card is used. This is a terrific win for newsXpress shoppers, newsXpress members and our partner behind the newsXpress phonecard.
Yarram shoppers have had to pass the tactically placed Optus display unit at newsXpress Yarram when wanting to purchase a newspaper from the store. This is a terrific way to draw attention to the excellent Optus handset deal and through this to drive Optus recharge business. A very smart move from newsXpress Yarram … well done.
newsXpress Upper Edward Street is promoting the excellent Optus handset deal at the entrance to the newsagency, making the most of excellent foot traffic already heading to the store as well as attracting new traffic to the store. In addition to driving handset sales, the newsXpress Upper Edward Street team have locked in 100% bonus commission on Optus recharge as well for the business. This is an excellent deal for the business, a deal negotiated by newsXpress for all newsXpress members. Placement of the offer in a high traffic location is key to driving sales success.
newsXpress members who embraced the Smurfs opportunity have been having a terrific time with good sales to existing customers plus excellent sales to new customers attracted by their carrying of the Smurf range of figurines and other products. Timed to lead into the launch of the new Smurf movie, this newsXpress promotion has been a winner for newsXpress stores across Australia.
newsXpress Station Square is promoting an excellent range of Beanie Kids from our newsXpress preferred supplier Skansen with this excellent power end display. It faces shoppers as they enter the newsagency … and drives excellent business as a result. This is what newsXpress members do when they support a preferred supplier – they get right behind the opportunity for the benefit of the business, its customers and they suppliers!
newsXpress Sunbury Square is enjoying terrific sales from their range of Australiana which has been on display in their window. Sourced through a newsXpress preferred supplier, this range of Australiana is a terrific point of difference for newsXpress Sunbury Square, making for ideal Christmas gifts for shoppers looking for things to send overseas.
Click on the image to see a larger version of the photo.
newsXpress Haly Street is promoting the Optus display case and impulse purchase bin with this excellent placement at the front of the shop. This not only drive handset sales, it also reinforces the mobile phone recharge opportunity at newsXpress Haly Street. It’s a smart move with a nice win win for the business and for our newsXpress preferred supplier Jenlist. Click on the image for a larger version of the photo.
newsXpress Knox has been promoting the newsXpress phonecard with this collateral on the customer rest ledge.
Driving impulse purchases of the newsXpress phonecard is made easier with professional collateral at sales counter touch points such as this.
The Knox team made the collateral and printed it locally.
newsXpress Wetherill Park has been promoting the range of Hallmark Recordable Storybooks with this terrific in-store display.
The display captures the emotional connection between the product and those who get to hear a loved-one ‘s voice reading a story to them.
The recordable storybook range from Hallmark is a new product niche. It leverages the respected Hallmark brand and takes the emotional engagement with the brand to a new level. newsXpress is proud to have played a role in the launch and promotion of these products in Australia.
newsXpress Wetherill Park embraces new product opportunities, leading the pack, bringing genuine innovation to shoppers at Stockland Wetherill Park.
newsXpress Knox City, one of our corporate newsXpress stores, has been promoting the range of Hallmark Recordable Storybooks behind the counter with this wonderful display.
Times to coincide with the national TV advertising by Hallmark, the display raised awareness of and engagement with the innovating Hallmark Recordable Storybook range.
With the Hallmark Recordable Storybooks covering a variety of gift occasions, presenting the entire range as is shown in the display shows of the versatility of this relatively new product category.
newsXpress Ocean Grove has been leveraging the success they had with the M-Cups in our Christmas catalogue last year by offering this expanded range as part of their broader gift offer. It is a terrific connection for the business with a now well-known brand. It also leveraged the excellent sales of food titles – by selling items food magazine purchasers are likely to be happy to add to their shopping basket.
newsXpress offers members a broad range of products with which they can build more efficient and valuable shopping baskets. Our national merchandise team helps members who want to grow their business in this way by suggesting products based on local purchasing patterns.
Ocean Grove shoppers know where to go for unique gifts thanks to the excellent retailing work of the newsXpress Ocean Grove team.
newsXpress Roselands has been promoting the Optus handset and SIM pack impulse purchase unit at the front of the newsagency at Westfield Roselands. The mall-facing placement ensures that the Optus offer is seen by the maximum mix of customers. It is helping tis store double the margin they achieve on Optus mobile phone recharge business.
By working together as a group with Jenlist and Optus, newsXpress members are able to leverage the value of our national retail network and through this drive not only the sales of Optus handsets but also sales of and margin from recharge business.
Working together in this way helps further demonstrate the newsXpress difference.
newsXpress Terrigal is promoting an excellent range of Optus mobile phone handsets and SIM packs in-store with these impulse purchase bin and display cabinet displays.
Well located to be seen by shoppers as they head to the counter from deep in the body of the shop, together the two display units create a good presence in-store for the Optus brand.
By working together as a group with Jenlist and Optus, newsXpress members are able to leverage the value of our national retail network and through this drive not only the sales of Optus handsets but also sales of and margin from recharge business.
Working together in this way helps further demonstrate the newsXpress difference.
With shoppers in newsagencies spending time reading cards, magazines and newspapers it is logical that eyesight will be on their minds.
newsXpress stores are enjoying success with the JM Eyewear range.
By placing the impulse purchase stand in a high traffic location, newsXpress stores are able to attract good sales of a good margin item.
Seen by shoppers on the way to the counter, the stand is frequently browsed and shopped from by customers, delivering an nice margin dollar increase.
Shoppers in Rosebud have access to Optus mobile phone handset and SIM card deals thanks to the newsXpress Optus offer.
The other benefit for newsXpress members is the 100% increase in Optus recharge commission over the usual Optus recharge commission. Delivering a 100% lift in Optus mobile phone recharge commission is a financially compelling benefit delivered by newsXpress, thanks to Optus and Jenlist, to newsXpress members.
The other benefit is basket depth thanks to the impulse nature of such mobile phone and SIM card purchases.
By placing this display unit at the main sales counter, newsXpress Rosebud is ensuring that they engage almost all shoppers in the opportunity.
newsXpress Middle Park is promoting a range of Optus mobile phones as well as the newsXpress phonecard in the front window of their newsagency. This terrific high profile location promotes good value deals to mobile phone as well as phonecard users. It presents the business as a competitive destination in the telco space … an important pitch in today’s wired world.
newsXpress Gumdale has connected cupcake gift lines with the new Baked & delicious part series with this simple display. By connecting across product categories, the newsXpress Gumdale team is able to use the traffic generated by the magazine title TV campaign to raise awareness of cupcake themed gift lines.
newsXpress Knox at Knox City Shopping Centre in Victoria is driving shopper traffic with this promotion of the excellent value newsXpress Phonecard.
Delivering better value than many other phonecard products, the newsXpress Phonecard is a genuine what you see is what you get products. There are no hidden fees, no extra charges. It’s a phonecard product which newsXpress happily promotes nationally.
By promoting the newsXpress Phonecard outside the shop, newsXpress Knox is attracting new shoppers who are keen to access low cost calls overseas as well as interstate. The simple display promotes the value of the card. It includes a brochure stand with call rates available for shoppers to take with them.
newsXpress Malvern Central hosted a grand opening as a newsXpress store at the Malvern Central Shopping Centre on Wednesday night this week – not only showcasing their recent re-branding as a newsXpress member but also the new Hallmark concept store which has been developed in association with Hallmark.
Chris Pecora and the entire Malvern Central team are a welcome addition to the newsXpress family, bringing innovative retail skills and embracing many newsXpress opportunities around which to further grow the business.
The newsXpress Malvern Central store opening was attended by many from the newsagency industry, keen to see innovation in action.