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HOT Ink! drives great sales for newsXpress

newsXpress members are reporting excellent sales from the latest HOT Ink! campaign. HOT Ink! has been promoted by close to 1 million flyers into letterboxes as well as a mixture of some local print and radio. This is bringing new traffic to newsXpress stores. Each new customer is an opportunity for sales beyond ink. They are also an opportunity for repeat business – we understand the loyalty of ink customers once they have found a retailer offering what they want at a competitive price. This is what HOT Ink! drives for newsXpress members.

In-store, HOT Ink! is supported with flyers as well as professional shelf talkers.

newsXpress is proud to be the innovator when it comes to driving traffic for printer ink and toner for newsXpress locations right around Australia. Our members are banking terrific rewards.

Helping shoppers save on ink and toner

newsXpress offers comprehensive support to newsXpress newsagencies to drive ink and toner sales. From external marketing to in-store messages, we offer a consistent pitch. Take the shelf talkers, pictured. Placed above our hero products, our HOT Ink! shelf talkers catch the eye and guide the shopper with certainty about price and brand. They also reinforce the newsXpress brand. The shelf talkers are provided free by newsXpress.

newsXpress members achieving the most from our ink offer embrace each touch-point: brochures, posters, shelf-talkers, range, plan a grams and staff training.

Pelican Waters embrace HOT ink!

newsXpress Pelican Waters have warmly embraced the newsXpress brand and its many and varied business modules.

Chief amongst these are the HOT ink! category which was allocated a large section of prime retail space and has subsequently flourished. The banner size HOT ink! logos around this display are fantastic, delineating the category and drawing the attention of all customers directly to the product as soon as they enter the store.

Excitement for newsXpress newsagents!

Here is the TV commercial newsXpress will running to promote its HOT ink! offer. The commercial is creating a good buzz in the community as well as among newsXpress members.

It’s great to have the a newsagent brand on TV and it is even better to be actively competing with the majors!

Leveraging mass media promotions

newsXpress Beechworth were already great business operators and entrepreneurs before they joined newsXpress as showcased by their multiple ‘Newsagent of the Year’ accolades.

However since joining the newsXpress group which prides itself on attracting, nurturing and challenging the ‘Best of the Best’, they have taken their performance to a new level!

The innovative and high performing HOT ink! sub-brand has been strongly embraced by Tracy, Vaughan and their team and as the photos below show they have tied the Olympic theme of the HOT ink! 8 event into another push on home and office printers.

Dubbing the iconic front of the store their “Green & Gold Window”, Tracy and team have highlighted the promotional product using some simple yet highly effective Olympic visual marketing materials.

Standing out in a crowded market

newsXpress Bairnsdale proprietors David and Gina Brakey have left no stone unturned in their pursuit of advertising their newsXpress store opening. In a competitive market with several newsagents in a small town, the team at Bairnsdale stand proudly on a pedestal by their pro-active and enthusiastic approach.

Already embracing HOT ink! and developing an innovative signage solution for their display, they have also commissioned this enterprising newspaper advertisement and radio ad: 3380-newsxpress-aug11.mp3

INCREASING MARKET SHARE THROUGH ‘NEW MONEY’

Newsagents relying on “old money revenue” streams may be experiencing a sharp decline in sales as consumer confidence dips.

newsXpress continues to lead the market with innovative new money drivers. None better than our HOT ink! program. It’s a complete marketing and merchandise strategy which continues to evolve.

Proprietors within the group continue to come forward with amazing stories.

“I can’t believe how much our traditional stationery sales have grown since introducing HOT ink!”

“I am about to break out our Ink and technology sales from Stationery as it is growing so fast”

“Ink & Technology will be my number 1 dept soon exceeding greeting card sales”

“Technology products which are mostly ink now represent 40% of my stationery sales”

“The advertising is what is bringing new people through my door”

“Customers can’t believe we are more competitive than the bigger stores”

“With everything done for me, all I have to do is order the stock put it on the shelf and concentrate on serving my customers, how easy is that?”

“HOT ink! Has helped restore my faith in my newsagency”

Innovation, marketing and ramping up advertising is the key to building market share. The retailers that do this come out the other end bigger and better than ever! With HOT ink! 8 about to hit the streets nationally, HOT ink! 9 & 10 are not far behind. Watch this space for more innovation from newsXpress in the technology area.

STAGE ONE OF THE REBRAND – HALLMARK CARDS INSTALLED & MAKING A MASSIVE DIFFERENCE

The team at newsXpress Seymour led by Vaughan Lawrence who also own newsXpress Beechworth have just finished stage one of their rebrand to newsXpress. They have completely rearranged the shop putting in Hallmark cards and bringing the cards to the front of the store and bringing huge growth in greeting card sales, Hot Ink! has taken off nicley, installed the Canson Creative center and the cardboard range and culled old money ranges area to fit in a whole lot of new money products. In the next 12-18 months the store will undergo a complete re-fit.

HOT ink! is GETTING HOTTER!

HOT ink! is the best offer in the Newsagency channel. Some competitors in our channel believe we are too cheap. The fact is we have the best offer in the channel by far!

Excellent prices
Complete marketing strategy
Impressive Returns

Its only going to get better. With over 1 million brochures now being distributed Australia wide our suppliers Hewlett Packard, Cannon, Brother, Lexmark & Epson are thrilled to be associated with the most rapidly growing ink business in the channel.

VISIONARY RETAIL LEADERSHIP

The team at newsXpress Toowong has a great General by the name of Scott. He is a visionary as well as a completer-finisher. The store is perpetual motion allowing the owner Paul to work on the business not in it. The photos say it all.

State of origin is only but one of the promotions on at the moment, with HOT ink! 6 churning and burning and financial year diaries also in play, all parts of the store are working.

BRIDGING THE GAP – NO STRESS AT newsXpress

The team at newsXpress The Gap are quiet achievers, low maintenance and get the job done! Rob and Matt and the team work all parts of the store and are the model of consistency. Incremental growth always adding a new string to the bow and growing nicely as a result.

newsXpress Bairnsdale embraces HOT ink!

newsXpress Bairnsdale proprietors Dave and Gina have firmly embraced HOT ink! since joining our network. Prior to their introduction to newsXpress, they ran with another Ink group, enjoying reasonable success, but since introducing HOT ink! their results have been phenomenal.

They gleefully accepted advice to install their range in the front window and subsequently cleared the formerly cluttered windows to realy highlight the stock. There is still some work ot do but the transformation has been amazing. The display will be completed by the use of the square modules for additional promotional stock.

The highlight of their endeavors so far however is undoubtedly the massive window signage – boldly proclaiming HOT ink! The signs were created locally but are definitely the brainchild of Dave and Gina. The signs are made of the same material as ‘L’ and ‘P’ plates used in motor vehicles and was easily installed by Dave and Victorian State Business Manager, Ian Urquhart in under 10 minutes.

The effect of this commitment to their ink category has been felt almost immediately with several customers over heard musing they didn’t even know the store sold ink despite it being a permanent fixture for over two years. The new lease of life and especially the signage will ensure this mistake won’t be made again!

The newsXpress Bairnsdale window before HOT ink!

newsXpress Beechworth launches

newsXpress Beechworth was launched on Saturday and left the locals and tourists understanding that small business can make a difference.

Tracy and Ian McVea set up the promotional day with 2 goals:

1. Highlight the newsXpress magazine Loyalty Card offer and grow magazine sales, &

2. Being only 30 minutes drive to a major regional centre, highlight the local offer.

And what a success they made of it…

Magazine sales up over 120% on the day compared to last Saturday. Over 200 magazine Loyalty Cards distributed in a town of only 1840!

Strong acceptance of the HOT ink! offering with even city visitors asking why prices were so good.

Also in attendance on the day was ‘Sparky the Clown’ – what he can do with balloons is amazing! Sparky spent several hours entertaining the big kids with balloon shaping and the little ones with colouring competitions.

newsXpress Beechworth certainly made some noise in Victoria’s premier heritage town in the North East on Saturday.

HOT ink! 6 Flyers cover Eumundi

Manni Ribeiro at newsXpress Eumundi has taken his HOT ink! marketign to a new level with this novel idea.

Plastering his promotional areas with HOT ink! 6 flyers he is really drawing attention to the growing category and ensuring local customers easily connect the bright blue brochures in their letterbox to his store.

HOT ink #6 in full flight at newsXpress Arana Hills…

newsXpress Arana Hills have gone all out in promoting their current HOT ink! 6 event.

The fantastic new flyer, blocked merchandising, Cartridge Rescue Recycling bin and the Red Environmental Bags hanging from the roof…Give this store a great opportunity to maximise sales.

HOT ink! 6

The sixth edition of our exciting HOT ink! flyers has been released to the public this week and we are exceptionally pleased by the participation of member store which has reached record levels.

A copy of this flyer is available at the link below this article while the HOT ink! website is currently experiencing technical difficulties but should be running smoothly on Monday.

Follow the link for a high resolution version: hot-ink-6-artwork-may08.pdf

HOT ink! ON THE MOVE

This van was spotted on Nepean Highway earlier this week adorned with one of the brand new HOT ink! @ newsXpress bumper stickers.

We don’t know who’s van it is but we expect to see many more of these sightings in the coming weeks!

Stickers will distributed to members at the upcoming member meetings.

ALWAYS CHASING GROWTH

newsXpress Castle Towers is never satisfied with their presentation and have completely rebuilt their back wall with great products from Canson Colour, Canson Creative Centre, hiPP, Christina Re, Hallmark, and Ink & Toner.

They have completely changed the front of store as well with small displays on specially built units which allow the passer-by to look further into the shop and maybe be drawn to something not previously seen. This significantly increases the available front of store space so highly sought by suppliers.

newsXpress on Channel Seven

Four newsXpress stores in Central Queensland: Kin Kora, Northside Plaza, Rockhampton & Sun Valley have joined together to produce a
co-operative television advertising strategy.

The following ad will be run for the two weeks leading up to Mother’s Day beginning this Monday, 28th April. While the generic advert featuring the Magazine Range and exclusive Loyalty Club Card; the HOT ink! category; and the Hallmark Greeting Card & Gift products will run at other times.

These adverts were a result of an exceptional collaboration between the stores and newsXpress Marketing department which have produced a professional result which can be utilised in other markets throughout the network.

HOT ink! DRIVING NEW SALES AT RESERVOIR

Chris and the team at newsXpress Reservoir have gone the extra step heavily promoting this new money revenue stream in store, so not only are they distributing the HOT ink! flyers to their catchment area, they are leveraging in-store traffic as well.