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newsXpress exclusive HOT Ink! campaign drives sales

newsXpress members are reporting terrific results from the latest HOT Ink! campaign. The flyer campaign reaching hundreds of thousands of homes has been supplemented by an innovative and exclusive social media campaign reaching many thousands of ink shoppers.

newsXpress continues to innovate with ink, generating new traffic for newsXpress members and a more efficient basket thanks to in-store tactical advice.

The latest HOT Ink! campaign has been supported by the group with free shelf talkers and free customer service cards provided. The customer service cards help newsXpress members provide even better service to ink customers.

From our flyers to our customer service card to our social media campaign, to our in-store collateral, HOT Ink! is a truly integrated campaign run by newsXpress and delivering excellent financial results.

HOT Ink! is optional for newsXpress members.

newsXpress makes it easier to purchase the right ink

newsXpress has provided newsXpress members running the HOT ink! success-driven ink marketing and sales campaign with stocks of our exclusive customer care card, a card that helps our customers ALWAYS get the right ink and toner for their printers.

The professionally designed and printed card fits right in the wallet or purse – helping customers have easy access to exact details of each cartridge they need.

This is excellent customer service from newsXpress and its members.

FREE from newsXpress!

HOT Ink! hot for newsXpress members

newsXpress members are enjoying being in the middle of another HOT ink! campaign, driving new traffic and sales through a national campaign being promoted into letterboxes around Australia.

Promoting a good range of ink and toner from HP, Canon, Epson, Brother and Lexmark, the latest campaign continues the newsXpress strategy of supporting national brands with national advertising and marketing.

In addition to promoting HOT ink! through flyers delivered into homes, some of the feature products in the latest HOT ink! offer are being promoted in our In Store Offices Newsletter this month.

With ink accounting for more than a third of all ink sales, regular HOT ink! campaigns are a vital traffic driver for our member businesses.

newsXpress offers a proven and successful ink strategy which delivers valuable commercial outcomes for newsXpress members.

HOT Ink! drives ink sales for newsXpress newsagents

The latest HOT Ink! campaign run by newsXpress has been a terrific success by all accounts, delivering new traffic in pursuit of great deals for brand name ink. This new traffic is also buying Christmas and other items, leveraging bonus value from this HOT Ink! campaign.

HOT Ink! continued to deliver the benchmark for ink in newsagencies: excellent brand name products at competitive prices, delivering healthy margin and backed by direct mail, online and TV advertising.

From country towns to shopping centres, newsXpress members are making the most of the ink offer through newsXpress. From ranging advice through to in-store marketing, the newsXpress ink strategy delivers excellent results again!

HOT Ink! generating excellent traffic for newsXpress members

The latest HOT Ink! campaign which is just one week old is generating excellent traffic for newsXpress members based on feedback we have been receiving at our national merchandise office.

With the deal-packed two-page catalogues out, product displays up in newsXpress stores and other local promotions being engaged, newsXpress members are banking excellent results from their positioning in the highly competitive ink space.

Thanks to good buying and professional marketing we have another successful HOT Ink! campaign under way, delivering good results for newsXpress members, newsXpress suppliers and newsXpress itself.

The HOT Ink! campaigns run by newsXpress are considered best practice newsagency marketing, delivering excellent commercial results to participating newsXpress members.

Ready for the HOT ink! sale

newsXpress stores are excited for the new HOT ink! sale which is just a few days away from starting.

Packed with excellent deals around brand name ink, this sale is sure to be another excellent traffic driver from the newsXpress team, delivering new traffic and basket building sales to newsXpress stores. Participation is optional for newsXpress stores, enabling local decisions to be made on what is appropriate for their business needs.

When it comes to ink there is only one local business to consider: newsXpress.

newsXpress Members Sign Up For New HOT ink! Campaign

newsXpress members have signed up for a new HOT ink! ink and toner campaign which is set to kick off in a few weeks. This latest campaign will continue to excellent success of HOT ink! in driving new traffic for newsXpress members by promoting brand name ink at highly competitive prices. We know from our years of success with ink that stores which run tis campaign can easily attract new shoppers, many of whom stick to the business not only for ink but also for other products available from newsXpress.

HOT ink! deals att newsXpress Bairnsdale

newsXpress Bairnsdale is the go to place for ink and toner in Bairnsdale. They carry the full range of newsXpress ink and toner deals and then some. Their excellent ink and toner range for Bairnsdale shoppers is backed with great customer service.

With ink being such a habit based product, providing access to a consistent offering backed by excellent service is valuable for any business, especially a newsagency in a competitive marketplace.

The HOT ink! offer newsXpress provides members, such as newsXpress Bairnsdale, enables professional marketing of brand name products at highly competitive prices. This is terrific for generating new traffic.

Excellent Ink deals at newsXpress Whyalla Plaza

newsXpress Wyalla Plaza in Toowoomba is making the most of the latest HOT ink! opportunity. Using newsXpress marketing collateral to drive new traffic and then make the most of this with the display of a broad range of product in-store.

Thanks to the excellent deals and promotions through newsXpress, shoppers at Wyalla Plaza shopping centre in Toowoomba are able to buy ink at competitive prices. This proves that not all newsagents are expensive as consumer research indicates that they are perceived to be. No, newsXpress stores, like newsXpress Wyalla Plaza, offer good value shopping opportunities around everyday items like ink.

Ink is a perfect product with which to pitch the business as offering good value. It is habit based. Shoppers come back again and again once they find a retailer they trust for range, knowledge and price. They purchase other items with ink too.

People know good deals when they see them. newsXpress and its members know good deals too. This is why we support ink … because it performs so well for us.

Great Ink deals at newsXpress Maffra

Maffra (in Victoria) shoppers are being treated to excellent deals on ink thanks to the new newsXpress Maffra business launching HOT ink! last month.

With a bigger range of brand name ink and toner now available in Maffra at competitive prices, newsXpress Maffra is enjoying excellent results and the kudos of many in-town who are now saving serious money on their ink purchases.

Well done to the newsXpress Maffra team on embracing HOT ink! and banking excellent results from your efforts.

Free Marketing Collateral Helps Drive Ink Sales

newsXpress sent double sided A1 posters to all newsXpress stores participating in our latest HOT ink! campaign – at no cost. The professional (and free) posters connect with the national brands which feature in the HOT ink! campaign and help the stores dress appropriately to reflect the value of the HOT in! offer. Using this newsXpress exclusive collateral along with the colour personalised brochures, our in-store offers newsletter and our How to save Money on Your Print Costs advice sheet combine to give newsXpress stores exclusive and valuable leverage in the valuable and growing ink space.

Did we say that newsXpress provided this additional marketing collateral for FREE? Yes. newsXpress often delivers bonus benefits to members and it does this without a marketing levy or additional charge. Like the national TV campaign – this too is being run without members funding the campaign.

As the article in the Australian Financial Review showed earlier this week, ink is a strong and growing category for newsXpress stores. It drives excellent traffic and delivers a valuable margin dollars bounce to sales. newsXpress helps members make the most of the opportunity by providing bonus collateral and tactics with which our members can engage.

HOT ink! at newsXpress Inverloch

newsXpress Inverloch has fully embraced the ink opportunity with this in-store display as well as plenty of external promotion for the latest newsXpress HOT ink! campaign.

Their pitching of the HOT ink! price offer as well as the exclusive newsXpress collateral outlining ways printer users can save money on ink – on top of the ink display – is a good way of showing off the newsXpress point of difference.

newsXpress leads the field in its ink offers, through supplier flexibility, terrific marketing and other in-store promotional opportunities around the category.

Ink Sale a hit at newsXpress Ocean Grove

newsXpress Ocean Grove is putting the newsXpress marketing collateral to good use in promoting the latest HOT ink! sale. Their poster arrangement and product display combine to drawn shopper attention to the ink offer. The pricing of the offer and the range available shows that shopping at newsXpress is more valuable and beneficial than driving out of town to one of the larger retailers. The newsXpress marketing collateral and pricing strategy helps newsXpress members, like Ocean Grove, to demonstrate that shopping at newsXpress delivers good value … often better value than bigger retailers.

Thanks to newsXpress preferred supplier support, newsXpress members are achieving a competitive margin from ink.

newsXpress Knox Stocks Up For HOT ink! Sale

newsXpress Knox, at Knox City Shopping Centre in Victoria, has stocked up for the latest newsXpress HOT ink! promotion. Sales have been excellent. Shoppers are bringing in their flyer to purchase their choice of brand name ink from the flyer … many have commented that the prices are better than nearby outlets such as Dick Smith, JB HiFi, Harvey Norman and Australia Post.

The newsXpress HOT ink! campaign is key to driving new traffic to newsXpress businesses. It combats the consumer view that newsagencies are expensive. newsXpress is not expensive. It is the value place to shop. Delivering value prices on brand name ink and toner is just one way newsXpress helps its members make this important consumer pitch.

HOT ink! on Sale at newsXpress Leongatha

newsXpress Leongatha is making the most of the latest HOT ink! sale not only in-store but through the use of flyers promoting the latest HOT ink! deals to the community. By offering an excellent range in-store and promoting top brand products to the community, newsXpress Leongatha is knows as the go to place for ink and toner – quality brand name product at competitive prices. This is important, especially in regional areas.

Thanks to support from three preferred suppliers, newsXpress is delivering choice to members as to where they source ink and toner. This choice is valued by newsXpress members as it enables smart spot buying.

Promoting HOT ink! Out The Front of the Newsagency

newsXpress Knox is promoting the latest HOT ink! catalogue with tactical placement of a promotional stand at the main entrance to the newsagency. In the stand is a copy of the HOT ink! catalogue which has also been delivered to homes round the Knox City Shopping Centre. Seeing the catalogue as they enter the shop reminds customer that this is where they can access great deals on brand name ink. It pitches the business as a place to shop for value. This is vitally important given that most consumers think of newsagencies more widely as expensive.

newsXpress uses HOT ink! to actively push back against consumer belief that newsagencies are expensive. newsXpress stores are not expensive. Indeed, as our HOT ink! campaign shows, we offer good value deals and help our customers save money.

newsXpress Fernvale Promotes Ink

newsXpress Fernvale is making the most of the latest HOT ink! campaign with a terrific behind the counter display promoting great value HP, Canon, Epson and Brother ink.

Fernvale shoppers are luck to have newsXpress Fernvale as the place to shop for quality and value based ink.

This behind the counter display taps into the HOT ink! brand, makes shopping safe and shows off ink as an impulse purchase item at the sales counter.

The latest HOT ink! promotion is running in newsXpress stores right around Australia.

Great Ink Offer at newsXpress Ivanhoe

newsXpress Ivanhoe, like many newsXpress stores has been offering the latest HOT ink! offer with a terrific display in-store. Local Ivanhoe shoppers looking for ink have access to a good range of brand name ink and toner at very competitive prices. This is the HOT ink! message – great value of the the shopper and great value for the retailer … thanks to an excellent series of supplier partnerships in the ink space for newsXpress members.

HOT ink! has driven excellent growth across the newsXpress group in March. Well done to everyone involved and thank you for your support.

Ink Sale Growth at newsXpress Maryborough

newsXpress Maryborough is recording excellent growth in ink sales thanks to the latest HOT ink! promotion launched at the start of the month. Customers are coming in with the flyer, seeking out the excellent deals on offer.

This latest HOT ink! flyer continues the leadership of the newsXpress retail network for ink. We are supporting quality national brands with professional and success driving marketing.

In addition to excellent prices for ink, our newsXpress team of stores provide excellent customer service.

Our stores are banking excellent margin dollars thanks to the negotiation skills of our merchandise team. We ensure that we help our members make the maximum margin possible. Too often we see national buyers keep margin for themselves.

HIT ink! at newsXpress is a real winner. The success at newsXpress Maryborough is an excellent example.

Making the Most of the HOT ink! Opportunity

newsXpress Yarram has been promoting the newsXpress HOT ink! range with an excellent window display … offering a real sense of retail theatre.

Bright and bold, this display is a real eye catcher in the main street of Yarram, Victoria. It says that newsXpress Yarram is the go to place for ink. It connects the store with the HOT ink! flyers sent out promoting the latest ink specials.

Well done to everyone involved! This is a terrifically creative window display.

newsXpress newsagencies across Australia are offering great-value highly competitive deals on ink. Shoppers who compare are seeing the genuine savings delivered by shopping at newsXpress. newsXpress members who compare are thrilled at their competitive position and the excellent margin they are making from ink thanks to newsXpress commercial deals.