Category: greeting cards

Father’s Day at newsXpress Knox

fathers-knoxfrontshp.jpgnewsXpress Knox at Knox City Shopping Centre in Victoria is promoting Father’s Day cards and gifts with this terrific display which faces out into the shopping mall.

Shoppers see another Father’s Day display as they leave – the store is using both sides to promote this terrific seasonal opportunity. The display makes excellent use of newsXpress and Hallmark marketing collateral.

Products have been selling well off this display – including Father’s Day cards. It is also working at attracting passers-by into the newsagency from the shopping mall.

Father’s Day at newsXpress Wetherill Park

fathers-wetherill.JPGnewsXpress Wetherill Park is promoting Father’s Day 2011 with this excellent power end display as well as several other terrific promotions in-store.

The power end display covers a broad range of the Father’s Day gift ideas available from newsXpress Wetherill Park, from the novelty through to the more mature.  The display is capped with our exclusive newsXpress Father’s Day signpost collateral … collateral which connects nicely with the Father’s Day collateral from Hallmark cards.

Father’s Day sales were up for newsXpress stores in 2010 on 2009 and early indications are that this year will see a nice increase again for newsXpress members.

Father’s Day at newsXpress Sun Valley

fathers-sunvalley.JPGnewsXpress Sun Valley has Father’s Day 2011 covered with a good range of cards and gifts including the range shown in this photo.

Capped by our 2011 newsXpress Father’s Day collateral, this aisle end display at newsXpress Sun Valley acts as a beacon for shoppers looking for Father’s Day gift ideas. More of the newsXpress collateral is elsewhere in the store.

newsXpress members had access to Father’s Day product from more than sixty suppliers ranging from novelty gifts to high-end premium gifts.  There were newsXpress promoted gift ideas as well as gift ideas directly from newsXpress preferred suppliers.   newsXpress supports member choice when it comes to gift product selection.  We help and guide members as much as they wish.

Father’s Day at newsXpress Glendale

fathers-glendale.JPGnewsXpress Glendale has been promoting Father’s Day gifts on their long gift table as part of their overall commitment to Father’s Day 2011.  The gift table is packed with gift ideas for dads, granddads, uncles and friends of all ages and covering all sorts of interests.

newsXpress Glendale is one of our most successful newsXpress stores with gifts, having established a reputation for range, value and customer service.  Their approach to Father’s Day reflects years of experience.

Hallmark Card relay Drives sales at Streaky Bay

cards-streakybay.JPGnewsXpress Streaky Bay in South Australia is enjoying a terrific sales lift in their greeting card department thanks to the implementation of a new layout and range refresh from Hallmark Cards.

Double digit card sales growth it an excellent result from Hallmark’s work on the newsXpress Streaky Bay card department.

As a Strategic Partner of newsXpress, Hallmark Cards delivers a range of commercially valuable benefits to newsXpress members.  This includes early access to new ranges, access to exclusive buying and insights which help drive sales.

newsXpress Gympie wins Hallmark Alliance Retailer of the Year Award

gympie-winners.jpgCongratulations to Warrick Hosking and the terrific team at newsXpress Gympie in Queensland for winning the inaugural Hallmark Alliance Retailer of the Year Award.

What a terrific win for this creative and energetic team!

newsXpress Gympie won from a field of ten finalists including seven newsagencies of which four were newsXpress stores.  They won for their proactive, creative and commercial  support of the Hallmark brand and products.

This is an excellent win for a newsagency in a town with seven newsagencies.  talk about competition.

Well done to Warrick and the team.  Well done to newsXpress Bairnsdale, newsXpress Glendale and newsXpress Sunbury Square for making the final ten in a tough commercial competition.

Hallmark is a newsXpress Strategic Partner.  Through this relationship we leverage a range of benefits for newsXpress members including residual benefits from the inreased Hallmark national TV advertising and access to exclusive product opportunities.

This Christmas, newsXpress stores will carry an exclusive range of boxed Christmas cards sourced through Hallmark.

Promoting International Father’s Day

fathers-int.JPGnewsXpress stores have been promoting International Father’s Day thanks to product and merchandising support from Hallmark Cards.  Just a week from today, our members have been able to sell cards in time for posting overseas to make it in time for the special day.  By supporting a wide variety of card giving occasions, newsXpress members are able to reinforce our group as the go to retail banner for all card giving occasions.

newsXpress Laidley Recovers From Flood Damage

cards-laidley.JPGFollowing severe damage to the business in the Queensland floods earlier this year, newsXpress Laidley has rebuilt and created a fresh business for local Laidley shoppers.  The photo shows the new card department at newsXpress Laidley, decked out with an excellent range of cards from Hallmark as well as showing off some of the gifts now available from the business.  As experienced by many in flood affected Queensland, it has been a tough five months for the team at Laidley.  They have come through with good cheer and a determination to make the most of what nature dealt them.

Post Mother’s Day Display at Kin Kora

boxes-kinkora.JPGnewsXpress Kin Kora has a terrific gift packaging display on an aisle end as part of a post Mother’s Day plan for the business.

In addition to the display looking good, it educates customers about opportunities for creative trimming of gifts for all occasions.  Central to this display is the new range of Hallmark gift trims.

newsXpress is encouraging all stores in the network to seize this post Mother’s Day period as a time for refreshing the business, creating new displays and driving sales.

Thanks to the tremendous range of more than 1100 newsXpress preferred suppliers newsXpress members have access to a broad range of offers and opportunities for a creative approach to the post Mother’s Day period.

Terrific Mother’s Day Outpost at Wetherill Park

mother-wetherill2.JPGnewsXpress Wetherill Park has been operating a well-stocked and sizeable outpost for Mother’s Day, offering all sorts of Mother’s Day gifts and cards away from their main store newsXpress location. Sales have been excellent – thanks to a vibrant and appealing outpost display put together by the newsXpress Wetherill Park team.

Outposts such as this are vitally important in shopping centres, usually delivering excellent returns for a limited time commitment.  newsXpress is well positioned to help members leverage outpost opportunities thanks to a broad range of products on offer from preferred suppliers.

Mother’s Day at newsXpress Ocean Grove

mothers-ocean.JPGnewsXpress Ocean Grove has been promoting Mother’s Day with this terrific dance floor display offering a broad range of gifts and cards for the season.

Hitting customers as they enter the store, there is a broad range of Mother’s Day gifts on offer from a variety of newsXpress preferred suppliers.

Customer interaction for this and other in-store promotions at newsXpress Ocean Grove has excellent – driving good results for the business.

Mother’s Day at newsXpress Nerang

mothers-nerang.JPGnewsXpress Nerang has been promoting Mother’s Day using newsXpress and Hallmark collateral in the window as well as in-store.  They have also made good use of their digital screen in-store – showing Mother’s Day themed promotions.

The result of the displays and other promotional activity has been good sales.  Like many newsXpress members, newsXpress nerang likes that they have been able to promote that one of their customers will win a Kobo e-reader … a valuable and appealing prize.

Mother’s Day at Kingaroy Mall

mothers-kingaryomall.JPGnewsXpress Kingaroy Mall has been promoting Mother’s Day 2011 out the front of the business with a good range of Mother’s Day cards as well as gifts.  All customers entering the newsagency pass by these Mother’s Day offers.  This is exactly where Mother’s Day needs to be to leverage the most of the opportunity.  By using balloons they have enhanced the attention the display attracts.

Bold Mother’s Day Card Display in Sunbury

mothers-sunbury2.jpgnewsXpress Sunbury Square made a decision to place Mother’s Day cards on the wall, facing customers in an excellent high-traffic location in-store.  The result is a very effective and easily-shopped Mother’s Day card display – as the photo shows.  While different store formats and situations require different responses to the handling of Mother’s Day, the strategy of putting this major season on the wall in such a bold display is paying off for newsXpress Sunbury Square.  Shoppers can see that they are to go-to greeting card outlet in Sunbury.

Mother’s Day Window at newsXpress Leongatha

mothers-leongatha.JPGnewsXpress Leongatha has been promoting Mother’s Day with this wonderful and creative window display facing onto the main street.

Featuring wonderful Hallmark collateral and a selection of gifts, the window display featured Mother’s Day opportunities for mothers of all ages and situations.

It is through attractive and appealing displays like this that newsXpress members can position their businesses competitively for major seasons like Mother’s Day.  We have access to a broad range of collateral and resources directly through the group and through strategic partner Hallmark Cards.

Mother’s Day at newsXpress Pakenham

mothers-pakenham.JPGThe whole front window of newsXpress Pakenham has been promoting Mother’s Day 2011.

Featuring newsXpress Mother’s Day collateral, Mother’s Day Book Sale collateral, a wonderful range of Hallmark Mother’s Day cards as well as a a selection of gifts, the window is a terrific invitation for the season.

Like so many newsXpress members, newsXpress Pakenham has been having a terrific Mother’s Day season.

Mother’s Day at Albany Forest

mothers-albanyforest.JPGnewsXpress Albany Forest has been having a terrific Mother’s Day season.  They have had a good range of cards and gifts on offer at the front of the newsagency facing shoppers as they pass by.

Featuring Hallmark Mother’s Day cards, Mother’s Day gifts and Mother’s Day themed helium filled balloons, the front of shop display has worked a treat attracting browsers and converting them into shoppers.

In Queensland this year especially it is good to hear stories of trading success with Mother’s Day.

Mother’s Day at Australia Fair

mothers-australiafair.JPGnewsXpress Australia Fair on the Gold Coast is promoting Mother’s Day from this display at the front of the store through to more Mother’s Day products and offers deep into the newsagency.

As the photos on this blog have shown over the last couple of weeks, newsXpress locations across Australia have embraced Mother’s Day in a consistent way … offering access to an excellent range of products, supported with good visual merchandising and backed by good value consumer offers.