Category: Exclusive product

newsXpress is leading newsagents again with a pre-sale opportunity for the soon to release One Direction Photo Collection. By providing stores with this pre-order form, newsXpress members are able to win the sale long before the items is available in-store.  This same approach has been used very effectively by newsXpress for years, delivering valuable revenue and margin dollars to newsXpress stores well in advance of what any other retailer achieves. It’s money in the bank!

The pre-sale opportunity was announced more than two weeks ago.

Every day we are receiving reports of excellent sales of The Blob in all sorts of situations: city, country, high street and shopping centre. The reports tell us that The Blob sells well everywhere.  newsXpress members are thrilled with the result – we know as they are ordering more stock.

We’ve even had reports of customers who were given The Blob as a gift by someone purchasing more as gifts for others. The word of mouth for The Blob is excellent.

newsXpress last week released artwork to help the promotion of The Blob on shopper receipts – making clever and valuable of the receipt platform for promoting this exclusive to newsXpress line item.

Promoting on receipts is proving to be valuable for newsXpress members – both driving impulse purchases and drawing shoppers back into the business.

Check out the promotion of The Blob at the counter at newsXpress Ballarat.

With so many newsXpress stores selling out and reordering, it’s clear that The Blob success has a long way to go: excellent margin, easy selling and wonderful terms.

No wonder newsXpress Ballarat is promoting it at the counter – it’s a perfect impulse item.

Some newsXpress members are on their third order – making excellent money from this terrific newsXpress EXCLUSIVE item. It’s the newsXpress difference ringing in the cash register.

Check out the fun they’re having with the Blob at newsXpress Grovedale. T-shirts on, smiles on their faces and product in hand ready to show off.  No wonder they and other newsXpress members are reporting excellent sales of The Blob.

This is a runaway hit product for newsXpress members, a product selling well thanks to great in-store support, great promotional activity.  From now to Christmas, newsXpress members will be loving the sales get get from The Blob thanks to regular in-store promotion.

Check out the fantastic window display promoting The Blob at newsXpress Mt Martha in Victoria.

Facing the busy street, this display is leveraging the EXCLUSIVE to newsXpress product, showing local Mt Maertha shoppers why they should visit newsXpress and checkout the great gift and product for personal use.

The Blob is the product to promote and display right through to Christmas as it works on so many giving occasions.

Well done newsXpress Mt Martha!

newsXpress Port Fairy is another newsXpress enjoying excellent success with The Blob.  Selling 75% of the initial allocation in a few days, the store quickly sought additional product. Showing off the product at the counter and engaging with shoppers is working a treat for selling The Blob.

newsXpress stores have been having a great success with The Blob – selling out, ordering more and selling out again. This is a great success story!

The keys are to engage with shoppers, use the newsXpress collateral: t-shirts, badges, posters and pricing materials. This is not a product which can be price compared – ensuring excellent margin for newsXpress members.

The team at newsXpress Sanctuary Lakes has done an excellent job bringing the display promoting The Blob to life.

This display draws attention to The Blob, makes it a must-see product.

newsXpress stores right across Australia have been selling out of initial product and are now well into selling the second round of product shipments.

Australia … you’re being blobbed.  At newsXpress!

This is creative newsagency marketing in action.

newsXpress Ocean Grove has been promoting The Blob with this dance floor display – using images to connect The Blob with the display in a larger than life display. It’s terrific to see newsXpress members go the extra mile with the opportunity like The Blob.

The Blob is going to sell well for months thanks to shopper demand. It’s perfect in the run up to Christmas, ideal for the Kris Kringle gift.

This is newsXpress showing off more commercial value for members.

The Blob owns the counter at newsXpress Ascot Vale.

This is fantastic and can’t be missed by shoppers at Ascot Vale.

From the t-shirt to posters to The Blob itself, newsXpress members like newsXpress Ascot Vale are able to promote this fun exclusive product and drive nice incremental business.

The t-shirts provided by newsXpress for promoting The Blob have been a hit across our retail network. newsXpress team members love them. They tell us that the choice of yellow was a masterstroke as it cuts through the visually bold array of colours in a newsagency.

The latest fashion shoot is from newsXpress Salamander Bay where two stars of the runway donned their t-shirt for The Blob to show off this exclusive to newsXpress product.

Everyone smiles when they hear about and use The Blob.

This is a fun product for all ages.

Check out the display promoting The Blob at newsXpress Bishops Goondiwindi. They have created an oversized version of The Blob and a phone – making the display the must-see location in-store.

You can’t shop in the business without noticing this. The use of the collateral provided by newsXpress is also terrific.

The display reflects the fun of The Blob and shows off its usefulness.  This is excellent visual merchandising.

Well done to everyone behind the stand!

Check out the power-end display promoting The Blob at newsXpress Deception Bay in Queensland. You can click on the image for a larger version.

The display makes good use of newsXpress collateral.  It also includes elements created in-store specifically for the display.  This is excellent visual merchandising.

Getting noticed is the key next step of any display. The Deception Bay certainly achieves this.

newsXpress members are embracing The Blob for the wonderful opportunity that it is. They are also having plenty of fun!

One newsXpress member in Western Australia has just reported selling out of The Blob within two days.  36 units.  Wonderful margin. What a terrific success story!

newsXpress Woden in the ACT is promoting The Blob with this terrific front of store display facing into the mall.

As the only shop in the shopping centre in Woden ACT with The Blob, giving prime position to promoting such a unique and high margin product is a good move for the business and good for brand newsXpress.

There is another promotion of the product in store.

newsXpress members are seeing excellent results when they promote The Blob in two locations as this leverages traffic and gets into shopper awareness.

 

14 newsXpress stores have reported selling out of The Blob.  Each has ordered additional stock which will ship in a few days.  What a wonderful newsXpress success story!

Luke and Kaitlen La and the team at newsXpress Darra in Queensland is behind The Blob in store with a terrific display and engagement with The Blob t-shirts.

Displaying the product, engaging with the t-shirts and badges and being ready to demonstrate the product … it’s all part of making The Blob a wonderful success for newsXpress stores and the group.

Having fun is the key as Luke the showman shows!

newsXpress Beechworth is making excellent use of posters and t-shirts for this display promoting The Blob in-store. It makes a statement everyone entering the shop will see and thereby help drive sales of the Blob.

It is terrific seeing so many different uses of The Blob marketing collateral yet all with a common theme thanks to the nationally supplied collateral for the product.

newsXpress members are getting additional stock to help keep with demand for The Blob.

The Blob is an exclusive direct-sourced newsXpress product.

Warrick Hocking at newsXpress Gympie came up with the idea of promoting The Blob at his EFTPOS terminal.

This is a brilliant idea as The Blob is an easy item to sell on impulse at the counter. Promoting it this way will be noticed and sales will increase … and that’s what The Blob is about.  Sales.

Thanks to Warrick’s innovation, more newsXpress members are chasing impulse business at their EFTPOS terminal.

newsXpress members help each other out with good business advice.

newsXpress members are loving The Blob and looking forward to getting replenishment stock.

James, part of the newsXpress corporate retail team, was asked to model The Blob fashion at our newsXpress Watergardens store.  He’s smiling.

With the team in T-shirts, there is no mistaking the arrival of The Blob in-store.  This is terrific for promoting the EXCLUSIVE  product.

This is a product for having fun with, engaging and leveraging the exclusive opportunity – at individual stores and across the newsXpress network.