Category: Exclusive product

newsXpress Inverloch has been promoting The Blob at the counter with this display. This is the second promotional location for the Blob at Inverloch … ensuring that shoppers see the product a couple of times each visit. This is a smart move, certain to drive sales.

It’s rare for newsagents to have a genuinely unique product available in-store. newsXpress is proud to have delivered that for its members and thereby to have unlocked another opportunity to prove the value of commercial unity to newsXpress members.

The Blob is a good value product from a consumer perspective and a great value product from a retailer perspective. newsXpress members are winners!

Check out the brilliant display promoting The Blob at newsXpress Riverlink in Queensland.

Click on the image to see a higher resolution version and see the time they have invested.

This is bold, dramatic. Just what The Blob needs to drive sales. It’s the type of display an EXCLUSIVE product deserves.

Well done to Belinda and they team for creating the display and making sure that Riverlink shoppers know about The Blob and that you have it exclusively.

The Blob is newsXpress in action: exclusive product, excellent margin and plenty of fun!

Check out how they are using one of the t-shirts provided for promoting The Blob at newsXpress Woden.

This is great to see – using the bright yellow t-shirt as a backdrop for promotion at the counter. Eye-catching and customer engaging.  Very smart.

newsXpress Woden was the first newsXpress member to let us know about the use of the t-shirt in this way – early this week.

We love the t-shirt idea and have shared it with others in the group.

Check out the display promoting The Blob at newsXpress Gympie. This display faces shoppers as they enter the business. Talk about bold and eye catching … like a good display should be.

13 units sold in the first few hours of the product going on sale at newsXpress Gympie.  Nice!

The Blob is exclusive to newsXpress and driving plenty of interest already.

What is The Blob? A phone stand, a sat. nab. stand and an iPad stand. Yep, all in one. This is why people who love The Blob will buy one, two, three … and more.

The Blob rules!

newsXpress Knox City has been promoting The Blob on the counter and in front of the counter. The photo shows the in front of the counter display.

The Blob is working well as an impulse like at Knox with the majority of the purchases being basket extensions – adding excellent GP value to sales.

The Blob is exclusive to newsXpress and is set to perform well beyond Father’s Day.

newsXpress members are promoting The Blob is a range of ways, leveraging the exclusivity and fun offered by the product.

newsXpress Bairnsdale is promoting The Blob with this counter display seen by shoppers as they enter thenstore and head to the counter to make their purchases.

The Blob is an easy basket-builder and perfect for demonstrating at the counter.

This exclusive to newsXpress product is selling well right across the network thanks to terrific displays, tactical placement and retail staff engagement by wearing badges and t0-shirts.

Feedback from newsXpress members on the collateral received and the product itself has been wonderful. Orders for replenishment stock are coming in.

Check out the high fashion statement being made by some of the team at newsXpress Sunbury Square promoting The Blob – the exciting mobile phone, sat nab. and tablet computer stand sourced exclusively by newsXpress.

Dressing the team and the shop in this way – not the counter display – is a great way to drive success of any product … even more so with The Blob thanks to exclusivity for newsXpress stores.

newsXpress Central Highlands, one of our newer newsXpress members has been promoting The Blob in advance of arrival in-store with this terrific display at the front of the business facing into the mall.

Every shopper in the centre will notice the display and the news that The Blob is coming soon.

Building anticipation is a perfect way to catch attention.

newsXpress Watergardens has a terrific display in place promoting The Blob at the front of the business, facing out into the mall.

The use of a backing colour to support the posters is smart, drawing attention to the display.

We also like the shelf located in the display, holding stock for shoppers to select their purchases from.

Way to go team at newsXpress Watergardens.

With The Blob being exclusive to newsXpress, stores right across Australia are jumping on the opportunity to show off a valuable point of difference, separating our businesses from other retailers and other newsagency businesses.

newsXpress has provided newsXpress members with posters, display unit posters, t-shirts, badges and a range of other collateral with which to leverage this wonderful opportunity.

The key word on the posters and other collateral stands out: EXCLUSIVE.

The Blob cannot be price-compared. Smart for newsXpress.

newsXpress Knox City in Victoria has started promoting The Blob at the counter in advance of a major display elsewhere in store.

The counter display provides an opportunity to promote the product through demonstration to shoppers – a perfect move for driving sales of The Blob.

The Blob is exclusive to newsXpress.

Watch for more photos as the newsXpress world gets BLOBBY.

This is a fun product.