Category: Christmas

newsXpress Bairnsdale is offering access to an excellent range of Hallmark boxed cards, wrap and other items with this dance-floor display.

Created as an island display that can be shopped from all sides, this helps serve many shoppers efficiently. The display also boldly represents the Hallmark brand – the most recognised greeting card brand in Australia.

Even though the Christmas season has a month to run, sales for boxed cards have been especially strong this year.

This display in Bairnsdale is what we would consider to be best practice.

newsXpress Watergardens was the first newsXpress store to receive the newsXpress Christmas range. It was a visual merchandising experiment for our team, creating strong stories to share with other newsXpress members.  All of this was done in a week that we relocated the store to a busier part of the centre and transitioning from 300 sq m to 150 sq m. So, a lot was going on this week.

The result was several key hero displays for Christmas product including this display for the water canon. This photo was shared with newsXpress members weeks ago as part of our VM training kit for making the most of the Christmas opportunity.

In addition to negotiating excellent supply deals, newsXpress helps members unlock opportunities with training, support and guidance to help turn products on the shop floor to money in the bank sooner.

The team at newsXpress Pakenham has placed their newsXpress Christmas catalogue range in a candy lane position, so that all shoppers heading to the counter pass the range.

Places to tells a story and engage shoppers, this display pitches a wonderful point of difference for newsXpress Pakenham in the busy Pakenham shopping mix.

newsXpress Bairnsdale is making excellent use of the newsXpress Christmas posters in a range of locations in-store including in the Christmas card and decoration area as shown in the photo.

Capping a section of the store in this way with a consistent visual message that connects with your external marketing and other in-store activity is the ideal way to make the most of the overall marketing investment.

Christmas at newsXpress Bairnsdale is working a treat thanks to terrific work from the team in-store.

newsXpress Sanctuary Lakes is pitching Christmas and Hallmark at the front of the store, facing into the mall with this excellent display. Strategically placed, the displays are set to maximise shopper attention and drive the importance of shopping now for Christmas. The Sanctuary Lakes team has done an excellent job of leveraging the Hallmark collateral to present a professional and eye-catching display.

newsXpress members are contacting us with praise for Christmas. Here is one example posted by newsXpress Ballarat member Sue Neal at Facebook yesterday:

Congratulations to newsXpress and the focus group on the christmas catalogue. Although sales at this point are only just ticking over the interest in the fantastic gift lines has been amazing

newsXpress members have been provided a range of exclusive collateral for use through Christmas trading. Centred on this Christmas poster, a range of collateral including shelf talkers and price flyers have been provided for promoting the overall season as well as specific products. All of this collateral has been provided timed with the release of the newsXpress Christmas product range.

newsXpress Ocean Grove went out early with an excellent range of Christmas decoration products from newsXpress preferred suppliers. The display on the dance floor facing shoppers as they enter the business looks stunning. It’s working a treat.

Plenty of newsXpress suppliers provided access to early Christmas shipping, giving our members the opportunity to ensure they got what they wanted when they wanted – so they could make the most of the Christmas season.

The story being told on the shop floor at newsXpress Ocean Grove is excellent not only for the business but also for Ocean Grove shoppers who can have their Christmas decoration needs satisfied without having to drive into Geelong. This is a good shop local message.

Plenty of newsXpress stores across Australia have the Hallmark Christmas Keepsakes on the shop floor … and selling.

This year’s Hallmark Christmas Keepsakes are presented in a terrific floor display unit of a class and style ideal for promoting the exclusive Christmas themed items.

newsXpress stores ordered months ago in their planning for the run up to a successful Christmas.

Packaged for gift giving or preserving by collectors, these keepsakes help newsXpress members present a branded point of difference around the Christmas theme – a valuable point of difference for participating newsXpress members.

newsXpress Maryborough has been promoting Christmas with this display on the high-traffic dance floor, promoting a broad range of Christmas gift items including newsXpress Christmas catalogue items.

The display is supported with newsXpress Christmas collateral.

Like across the newsXpress retail network, Christmas at newsXpress Maryborough has been busy in-store and across the sales counter.

Thanks to a broad range of products available from newsXpress preferred suppliers our members are able to satisfy a broad range of shopper needs.

newsXpress Maffra has been promoting newsXpress Christmas catalogue lines and other Christmas items with this display in-store.  Since the photo was taken a month ago sales have been excellent, seeing many lines purchased by happy shoppers.

newsXpress provided a core catalogue range to newsXpress stores and made available access to a broad range of suppliers with other Christmas lines ideal for all sorts of retail situations.

Gifts from suppliers like The Pudding Lady, Gadget King, Landmark Designs, ABW, Sklansen and other suppliers have sold very well this Christmas.

newsXpress Yarram had an excellent display of newsXpress Christmas catalogue lines on display in-store and in the window in the lead up to Christmas.

While more than a month old, this photo shows how they were supporting Christmas and making the most of the excellent range of Christmas items in the newsXpress promotion.

Attracting shoppers and riving good sales, this display helped drive good Christmas sales for newsXpress Yarram.

By connecting with brands this Christmas, newsXpress made shopping easier for newsXpress customers. There is a trust of major brands which makes buying decisions easier.

Christmas has been front and centre at newsXpress Ivanhoe for more than a month with this well-stocked (when the photo was taken) display and other displays in-store.

The range of products and use of marketing collateral provided the store with an excitement which it vital to success in the Christmas sales period.

newsXpress members were able to access Christmas related products from more than seventy of our preferred supplier community.  This provided an excellent range from which to choose.

newsXpress Ocean Grove has been promoting Christmas with this display on the dance floor.

The display in the photo showing some newsXpress catalogue and non catalogue lines and some of the newsXpress provided marketing collateral was just part of their overall Christmas pitch.

Sales have been excellent in the run up to the big day.

Christmas 2011 has delivered excellent results for newsXpress members across cards, Kris Kringle gifts, regular gifts and some gift items from left field.

newsXpress Bairnsdale has been enjoying terrific sales in the lead up to Christmas.  From the newsXpress catalogue lines through to the Hallmark Jingle product sales have been excellent.  Indeed they have struggled to keep up with demand for the Hallmark Jingle product as it has been a runaway success with Bairnsdale shoppers.

Key to the success at newsXpress Bairnsdale has been excellent visual merchandising which leverages the excellent products supported by the newsXpress brand.

The display in the photo is well positioned on the dance floor, making the most of excellent store traffic.

newsXpress Roselands has been operating a large outpost at the Westfield Roselands Shopping Centre in Sydney in the run up to Christmas.

Featuring an excellent range of Hallmark Christmas cards, gifts, books and other Christmas treats, the outpost is a testament to the work of Vinay and the team at newsXpress Roselands.

newsXpress supports outposts as an excellent way to boost sales around major seasonas.

 

newsXpress Melton has been having a terrific time with Christmas this year including great sales from their Christmas outpost featuring Hallmark Christmas cards,  books, calendars, wrapping paper and other items targeted at the Christmas shopper.

Outposts like this are important to shopping centre newsagencies as they make the most of extra Christmas traffic.  newsXpress preferred suppliers offer plenty of product opportunities with which to leverage outpost opportunities.