Category: Christmas

The wooden Christmas decorations from newsXpress preferred supplier Jasnor are selling well in our businesses. They are working especially well at the front of the store, on the leas line. Customers are commenting that they love that they are made from wood and look handmade. Beautifully and carefully packaged these items are being bought by people for themselves and as gifts for friends and neighbours.

newsXpress members are loving the EXCLUSIVE to newsXpress Ty Beanie Boos reindeer. It’s selling out across the country. Collectors are thrilled to have access to this exclusive line. newsXpress members are even more thrilled to be the only retailers with this line.

This exclusive reindeer is one of several exclusive Ty branded products newsXpress has offered and is offering its members through our preferred supplier relationship. This is an enduring and valuable relationship for  members and for us.

newsXpress last week shared details of special offers from several of our newsXpress preferred suppliers who are offering access to heavily discounted excess Christmas stock. These special deals make available some excellent savings for newsXpress members. In some cases we had access to deals exclusively so newsXpress members could get in early and save more than others buying from the supplier.

This is what being part of a proactive buying coup is all about – accessing deals others don’t hear about as well as being given information and context that helps you make more many than others who don’t have access to the same insights.

newsXpress members have had access to an excellent range of unique Christmas chocolate and candy items that includes these three delicious Christmas-themed chocolate treats. This broad and appealing range of christmas themed chocolate treats is a unique offer for newsXpress members as it is outside the usual that shoppers will find in a newsagency. The products are not priced and not widely available – this enables them to carry a healthy gross profit and to pitch a point of difference.

newsXpress offers access to an excellent mix of preferred suppliers from whom our members can source an excellent product range and grow profit point of difference.

newsXpress members are encouraged to display Hallmark single Christmas cards and packaging on the shop floor without removing any other product from regular card fixturing.

The photo shows the single Christmas cards from newsXpress watergardens in Victoria. the cards are on seasonal fixturing used for major seasons. This means no every day card ranges are removed to enable these Christmas cards to be put on show. This helps the store maintain card sales of every day cards all through Christmas.

the pavement of Christmas packaging directly above the cards makes for an impactful display and this is reflected in excellent sales.

newsXpress has Christmas special offers from more than twenty preferred suppliers and the details of the participating suppliers were shared with members early this month as a reminder of the special buying opportunities.

Christmas is an excellent opportunity to make additional gross profit through better buying – hence the importance of tapping into supplier opportunities that are uncovered through newsXpress preferred supplier deals.

In reminding newsXpress members about Christmas offers we are respecting that some offers may have been missed through the year. Bottom line: we want newsXpress members to have the best Christmas ever!

newsXpress is receiving terrific feedback from members reporting excellent sales of newsXpress Christmas catalogue items.

From NSW, QLD, VIC, SA, WA and TAS, we have reports from newsXpress members of excellent sales of Patch, the Water Canon, Beanie balls, Beanie Kids, the Disney puzzles, the melting snowman, Chattermunks and other newsXpress promoted products.

Plenty of members are ordering more stock too – as many of these items will sell well beyond Christmas.

Christmas sales at newsXpress Knox City, a newsXpress corporate store, are at a record. Gifts are especially strong – led by the newsXpress exclusive range featuring the water canon, patch the talking dog, inkoos, beanie balls and other items.

The stunning display across the lease line of the business is attracting shoppers from the mall and driving sales to record levels.

While the front of store focus on the business is on gifts and cards, sales of more traditional lines – stationery, magazines, newspapers and ink – are strong and also experiencing excellent year on year growth. They are benefiting from the traffic growth generated by the Christmas displays ion the photo and in-store.

newsXpress continues to evolve the model for its member newsagents, engaging in its own experiences so that it can better inform its membership base about product, management and marketing opportunities.

Check out the display created in-store at newsXpress Sanctuary Lakes a range of Christmas items from Hallmark. This display tells a story and is certain to drive shopper engagement.

There are interactive products, wrapping items and gift lines.

All the items in the display are visually connected through the Hallmark branding and a consistent design. Bringing them together like this is professional retailing.

Often we will see items from one supplier spread through a store. This display shows the visual impact that can be achieved by bringing them together.

newsXpress Bairnsdale is offering access to an excellent range of Hallmark boxed cards, wrap and other items with this dance-floor display.

Created as an island display that can be shopped from all sides, this helps serve many shoppers efficiently. The display also boldly represents the Hallmark brand – the most recognised greeting card brand in Australia.

Even though the Christmas season has a month to run, sales for boxed cards have been especially strong this year.

This display in Bairnsdale is what we would consider to be best practice.

newsXpress Watergardens was the first newsXpress store to receive the newsXpress Christmas range. It was a visual merchandising experiment for our team, creating strong stories to share with other newsXpress members.  All of this was done in a week that we relocated the store to a busier part of the centre and transitioning from 300 sq m to 150 sq m. So, a lot was going on this week.

The result was several key hero displays for Christmas product including this display for the water canon. This photo was shared with newsXpress members weeks ago as part of our VM training kit for making the most of the Christmas opportunity.

In addition to negotiating excellent supply deals, newsXpress helps members unlock opportunities with training, support and guidance to help turn products on the shop floor to money in the bank sooner.

The team at newsXpress Pakenham has placed their newsXpress Christmas catalogue range in a candy lane position, so that all shoppers heading to the counter pass the range.

Places to tells a story and engage shoppers, this display pitches a wonderful point of difference for newsXpress Pakenham in the busy Pakenham shopping mix.

newsXpress Bairnsdale is making excellent use of the newsXpress Christmas posters in a range of locations in-store including in the Christmas card and decoration area as shown in the photo.

Capping a section of the store in this way with a consistent visual message that connects with your external marketing and other in-store activity is the ideal way to make the most of the overall marketing investment.

Christmas at newsXpress Bairnsdale is working a treat thanks to terrific work from the team in-store.

newsXpress Sanctuary Lakes is pitching Christmas and Hallmark at the front of the store, facing into the mall with this excellent display. Strategically placed, the displays are set to maximise shopper attention and drive the importance of shopping now for Christmas. The Sanctuary Lakes team has done an excellent job of leveraging the Hallmark collateral to present a professional and eye-catching display.

newsXpress members are contacting us with praise for Christmas. Here is one example posted by newsXpress Ballarat member Sue Neal at Facebook yesterday:

Congratulations to newsXpress and the focus group on the christmas catalogue. Although sales at this point are only just ticking over the interest in the fantastic gift lines has been amazing