Christmas sales at newsXpress Knox City, a newsXpress corporate store, are at a record. Gifts are especially strong – led by the newsXpress exclusive range featuring the water canon, patch the talking dog, inkoos, beanie balls and other items.
The stunning display across the lease line of the business is attracting shoppers from the mall and driving sales to record levels.
While the front of store focus on the business is on gifts and cards, sales of more traditional lines – stationery, magazines, newspapers and ink – are strong and also experiencing excellent year on year growth. They are benefiting from the traffic growth generated by the Christmas displays ion the photo and in-store.
newsXpress continues to evolve the model for its member newsagents, engaging in its own experiences so that it can better inform its membership base about product, management and marketing opportunities.
