Newsagency marketing group newsXpress is helping members connect with shoppers and Christmas mail to the North Pole with these cute post boxes.
While initially offered as a homewares line in our stores, this post box is being more often used as a letter box for santa in a nice piece of retail theatre for newsXpress members and their customers.
newsXpress is regularly sourcing exciting and innovating product in a range of categories. This is another thing newsXpress members love about the group.
newsXpress has provided its newsagency marketing group members with plenty of collateral for promoting Boxing Day and other post-Christmas sales.
The branded collateral gives newsXpress members options instead of using generic signs and or using hand written signs.
In addition to the collateral the group is facilitating discussion among members about post-Christmas discounts.
This collateral reflects another newsXpress difference.
Products offering a point of difference are vital to independent small business retailers and newsXpress is thrilled to have plenty of products in its preferred supplier portfolio that do offer a genuine point of difference.
One such product is this Christmas pudding soap.
Yes, the photo is deceptive.
It looks like a small Christmas pudding. But it’s really soap. Beautifully packaged and making for a perfect Christmas gift for a friend of neighbour.
Some newsXpress members have this product on display as part of their impulse Christmas range. It’s selling well and generating plenty of appreciative comments from customers.
Well done newsXpress Laidley for making the pages of New Idea magazine with a photo of Santa in-store as pert ofyour Christmas celebrations. Well done!!
This is a great initiative by our proactive members at newsXpress Laidley!
newsXpress encourages members to grab every opportunity possible to promote your business outside in your community and elsewhere to grow awareness, traffic and sales.
Check out the latest New Idea today.
newsXpress has published another training video in the series on how to create new high-margin products for sale in-store. The video offers training on Christmas products but is useful for all major seasons. The video was published in advance of another live training session on creating the products and answering questions.
The wooden Christmas decorations from newsXpress preferred supplier Jasnor are selling well in our businesses. They are working especially well at the front of the store, on the leas line. Customers are commenting that they love that they are made from wood and look handmade. Beautifully and carefully packaged these items are being bought by people for themselves and as gifts for friends and neighbours.
newsXpress members are loving the EXCLUSIVE to newsXpress Ty Beanie Boos reindeer. It’s selling out across the country. Collectors are thrilled to have access to this exclusive line. newsXpress members are even more thrilled to be the only retailers with this line.
This exclusive reindeer is one of several exclusive Ty branded products newsXpress has offered and is offering its members through our preferred supplier relationship. This is an enduring and valuable relationship for members and for us.
newsXpress last week shared details of special offers from several of our newsXpress preferred suppliers who are offering access to heavily discounted excess Christmas stock. These special deals make available some excellent savings for newsXpress members. In some cases we had access to deals exclusively so newsXpress members could get in early and save more than others buying from the supplier.
This is what being part of a proactive buying coup is all about – accessing deals others don’t hear about as well as being given information and context that helps you make more many than others who don’t have access to the same insights.
newsXpress members have had access to an excellent range of unique Christmas chocolate and candy items that includes these three delicious Christmas-themed chocolate treats. This broad and appealing range of christmas themed chocolate treats is a unique offer for newsXpress members as it is outside the usual that shoppers will find in a newsagency. The products are not priced and not widely available – this enables them to carry a healthy gross profit and to pitch a point of difference.
newsXpress offers access to an excellent mix of preferred suppliers from whom our members can source an excellent product range and grow profit point of difference.
newsXpress members are encouraged to display Hallmark single Christmas cards and packaging on the shop floor without removing any other product from regular card fixturing.
The photo shows the single Christmas cards from newsXpress watergardens in Victoria. the cards are on seasonal fixturing used for major seasons. This means no every day card ranges are removed to enable these Christmas cards to be put on show. This helps the store maintain card sales of every day cards all through Christmas.
the pavement of Christmas packaging directly above the cards makes for an impactful display and this is reflected in excellent sales.
newsXpress has Christmas special offers from more than twenty preferred suppliers and the details of the participating suppliers were shared with members early this month as a reminder of the special buying opportunities.
Christmas is an excellent opportunity to make additional gross profit through better buying – hence the importance of tapping into supplier opportunities that are uncovered through newsXpress preferred supplier deals.
In reminding newsXpress members about Christmas offers we are respecting that some offers may have been missed through the year. Bottom line: we want newsXpress members to have the best Christmas ever!
newsXpress gave its members less than a week to place orders for an exclusive Christmas product opportunity. We have a tough minimum order quantity to reach and just a few days to do it.
Within the deadline, newsXpress members stepped up to the challenge. They overshot the minimum order quantity by 20%, locking in an excellent exclusive product for Christmas 2013. This is the first of what is expected to be a number of opt-in exclusive Christmas opportunities.
No newsXpress member is required to take stock – this is what makes it an opt-in opportunity. That so many have ordered so much speaks to the value of the opportunity.
We’re not detailing the product here as some love to copy us.
newsXpress members have achieved stunning results with this Melting Snowman product. The newsXpress advice has helped members to drive excellent basket building sales from the sales counter.
The success with this product is an excellent example of newsXpress members encouraging each other and getting supplier support to make the very most of the opportunity. talk about a win win.
newsXpress members share ideas all the time through private communication channels … ideas that help them make more money more often.
newsXpress is receiving terrific feedback from members reporting excellent sales of newsXpress Christmas catalogue items.
From NSW, QLD, VIC, SA, WA and TAS, we have reports from newsXpress members of excellent sales of Patch, the Water Canon, Beanie balls, Beanie Kids, the Disney puzzles, the melting snowman, Chattermunks and other newsXpress promoted products.
Plenty of members are ordering more stock too – as many of these items will sell well beyond Christmas.
Christmas sales at newsXpress Knox City, a newsXpress corporate store, are at a record. Gifts are especially strong – led by the newsXpress exclusive range featuring the water canon, patch the talking dog, inkoos, beanie balls and other items.
The stunning display across the lease line of the business is attracting shoppers from the mall and driving sales to record levels.
While the front of store focus on the business is on gifts and cards, sales of more traditional lines – stationery, magazines, newspapers and ink – are strong and also experiencing excellent year on year growth. They are benefiting from the traffic growth generated by the Christmas displays ion the photo and in-store.
newsXpress continues to evolve the model for its member newsagents, engaging in its own experiences so that it can better inform its membership base about product, management and marketing opportunities.
newsXpress Orange is using lit Christmas trees from one of our newsXpress preferred suppliers well as a cross promotion with Hallmark Christmas cards.
The trees work well as a visual merchandising aid as well as a a basket extension for Christmas card shoppers.
newsXpress preferred suppliers are packed with bonus product opportunities like these trees.
The team at newsXpress West Wyalong has put up a terrific range of Christmas products for West Wyalong shoppers. Catering to a broad range of needs and delivering excellent margin, the Christmas 2012 range positions the business well for driving deeper baskets and building good word of mouth for the business as the go to place in West Wyalong for Christmas.
Check out the display created in-store at newsXpress Sanctuary Lakes a range of Christmas items from Hallmark. This display tells a story and is certain to drive shopper engagement.
There are interactive products, wrapping items and gift lines.
All the items in the display are visually connected through the Hallmark branding and a consistent design. Bringing them together like this is professional retailing.
Often we will see items from one supplier spread through a store. This display shows the visual impact that can be achieved by bringing them together.