Category: Books

Shoppers visiting newsXpress Launceston recently could not help but see the book sale.  It was front and centre.

Sales were terrific, often incremental business and thereby delivering a more valuable shopping basket to the business.

newsXpress partners with ABW and through them we have access to firm sale as well as sale or return deals with excellent margin opportunities negotiated for enwsXpress members.

Books are an important part of the newsXpress product mix.  they drive traffic and they deliver welcome basket building business to shoppers in-store.

Congratulations to newsXpress Launceston on a successful book sale.

newsXpress Wetherill Park is expanding their book offer in response to opportunities following the closure of Angus and Robertson in their shopping centre.  Thanks to great deals from newsXpress preferred suppliers, they have been able to respond to the opportunity with a good selection of books from fiction to children’s to non fiction.

Presenting books in a prime traffic location where the range is easily seen by most customers entering the newsagency, the Wetherill Park team is driving excellent results in the expanded category.

newsXpress Jimboomba has been promoting books from a newsXpress preferred supplier to shoppers as they enter the newsagency and head to the newspaper stand.

This tactical placement is smart as it leverages excellent newspaper foot traffic for good impulse purchase business … books are easy impulse purchase items as we have seen across the newsXpress retail network.

The stand at newsXpress Jimboomba is easily moved, enabling the store to combat store blindness and to react to differences in traffic flow.

newsXpress Sun Valley has been offering a terrific range of books as part of their overall Mother’s Day strategy.  Strategically placed on the dance floor, this has been successful in leveraging incremental business from shop traffic.  Books are a good margin opportunity for Mother’s Day and other key seasons thanks to good buying through newsXpress preferred supplier relationships and the marketing collateral created for these opportunities..

newsXpress Glendale is finding January an ideal time for a book sale with this display at the front of the store.  With summer holidays in full swing, the books are flying off the display in high-value impulse purchases.

newsXpress has an excellent relationship with its book supplier and through this organises regular book campaigns as well as seasonal opportunities, like at Glendale, plus maajor outpost and special retail opportunities.

newsXpress has preferred terms which provide excellent opportunities for newsXpress members.

newsXpress Roselands ran a successful Fathers’s Day outpost in their Westfield centre.  This prime position outpost generated excellent business and represented the newsXpress brand well in the very busy shopping centre.

newsXpress supports outposts through key supplier relationships and outpost management strategies.