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newsXpress Seymour celebrates Valentine’s Day

The team at newsXpress Seymour (VIC) has created a great display of gifts and cards for Valentine’s Day. This features marketing collateral from Hallmark as well as that supplied by newsXpress – all around the Valentine’s Day theme of LOVE. In among the gifts are products sourced by our newsXpress merchandise team.

newsXpress Seymour has undergone considerable change over the last year and a half, bringing a whole new shopping experience to Seymour. It is great to see the business refreshed and embracing for a terrific 2010.

newsXpress drives traffic with new HOT Ink! promotion

The latest newsXpress exclusive HOT Ink! promotion is driving excellent traffic to participating stores. Based around brand name ink and toner, we are promoting our HOT Ink! offer through catalogues delivered to close to one million homes around Australia. This marketing drives new traffic as well as more business from existing customers.

HOT Ink! is a perfect example of the newsXpress difference at work. Our merchandise team works with key brands such as Epson and HP and our wholesaler to create a campaign with in-store and external elements. The overall HOT Ink! package helps newsXpress compete effectively with major retailers and win new customers.

Back to Work at newsXpress Eli Waters

The Back to Work promotion at newsXpress Eli Waters is driving good business and plenty of entries in the competition to win a Toyota Yaris. Built around a good in-store display on the dance floor, the Eli Waters team is taking the opportunity to present new product to their customers and through this expand the appeal of their stationery offer.

Back to Work is proving to be an excellent opportunity for newsXpress locations to reconnect with office supplies customers following the summer break. Doing this around an opportunity to win a car really shows off the newsXpress difference.

Entries rolling in for Back to Work promotion

newsXpress stores are reporting an excellent response to our exclusive Back to Work promotion. It seems everyone wants to win a car or one of the bikes on offer. Driven by brilliant in-store merchandising displays, the promotion makes customers happy. It also makes newsXpress members happy with the new traffic the flyers are generating. In-store theatre is helped by the broad range of collateral provided by newsXpress from the A1 double-sided posters to the A4 “air” signs as shown in the photo from our new corporate store at Knox City in Victoria. These signs promote brand and price – key factors in attracting people to the display.

Toyota Yaris on show at newsXpress Pakenham

In an excellent show of retail theatre, newsXpress Pakenham had a Toyota Yaris on the shop floor, promoting the main prize for the newsXpress Back to Work promotion. Customers completed their entry forms and lodged them by putting them in the car. Entry forms splashed across the driver and passenger seats and this drove more entries being lodged.

newsXpress Pakenham, like many newsXpress stores, is reporting excellent business around the Back to Work promotion.

Valentines Day at newsXpress Scotts Lismore

The team at newsXpress Scotts Lismore has embraced Valentine’s Day with an excellent display on their dance floor. Supported by newsXpress marketing collateral, they are promoting Hallmark cards (including Valentine’s Day sound cards) , plush, gifts and delicious chocolate. In addition to the display in the photo, newsXpress Scotts Lismore has a second display nearer the entrance to the shop. They certainly have Lismore well covered.

Buying a newsagency help from newsXpress

newsXpress is presenting a helpful workshop tomorrow at the Queensland Newsagents’ Federation training school for people buying a newsagency.

Drawing on years of help given to new newsagents, the newsXpress presentation will share marketting and management tips to help make the new venture more successful.

newsXpress is grateful yo the QNF for the opportunity to help new newsagents.

Back to Work deals at newsXpress Forest Hill

newsXpress Forest Hill (VIC) has a big Back to Work display at the front of the dance floor, on show to shoppers in the mall. The Back to Work display is working to attract shoppers in and enticing them with brand name good margin deals.

Back to Work is an excellent opportunity to reach shoppers who would usually not consider purchasing stationery from you. This is what they are finding at Forest Hill thanks to some of the new items in the catalogue. They are also finding regulars happy with the ink deals in the HOT Ink! pages of the Back to Work offer.

Back to Work deals at newsXpress Knox

The team at newsXpress Knox has a big bold Back to Work product display at the front of the store – facing out into the busy mall. As the display was being created, products were selling. Built around trusted brands, the Back to Work offer from newsXpress is being promoted through close to 1 million catalogues being delivered to homes and businesses. Lucky shoppers and in the running to win a Toyota Yaris or one of eight premium bikes on offer.

This is a newsXpress exclusive offer, generating new traffic and great sales.

Back to Work campaign generating new traffic for newsXpress

Here is the front page of our six page Back to Work catalogue. newsXpress members are advising that customers are coming in with the catalogue and items they want circled.

It’s terrific to see this campaign generating new traffic already.

Back to Work – great office deals at newsXpress

newsXpress stores around Australia are promoting our Back to Work promotion. Included in the collateral kit were these A1 size posters. Here is the artwork on one side – promoting our Toyota Yaris giveaway.

Back to Work in style at newsXpress

Back to work in style is the theme of our Back to Work campaign. Here’s the front page of the A1 posters we have sent to newsXpress stores to promote the campaign.

It’s a fun poster, reflecting the enjoyment of getting the year started – with newsXpress.

Win a Toyota Yaris, shop at newsXpress

Our exclusive Back to Work campaign starts in newsXpress stores today.

On offer is a Toyota Yaris and eight bikes. Back to Work is running alongside a new HOT Ink! campaign offering excellent prices on brand name and genuine ink.

newsXpress customers can enter the competition online at our website or by using the entry form in participating stores.

Win a Valentine’s Day gift hamper

Many newsXpress stores are offering the opportunity to win a lovers gift hamper this Valentine’s Day. Purchase a Hallmark Valentine’s Day card and you go in the running for the hamper to be drawn in-store. In the hamper is a range of delicious goodies for a romantic picnic or evening.

This Valentine’s Day gift is one of several winning opportunities at newsXpress right now. In addition to brand names you can trust at excellent prices, we have plenty of opportunities for lucky shoppers.

Back to Work starts Monday

We are just two days away from our Back to Work promotion is which one lucky newsXpress customer will win a Toyota Yaris. Our marketing collateral is out, our flyers are hitting hundreds of thousands of letter boxes, our stores are filling with stock and our website is ready to roll with details of the promotion as well as easy online entry.

This is an exclusive promotion for newsXpress, funded thanks to the generosity of our suppliers. In addition to the Yaris, we have eight amazing bikes as runner-up prizes.

Back to Work is running in conjunction with another HOT Ink promotion – an excellent traffic driver for our members.

Valentine’s Day at newsXpress Knox City

The team at newsXpress Knox City is promoting a range of Valentine’s Day products in front of cards at the entrance to the store. The gifts which include plush, keyrings, mugs and other items are already selling well as are the Hallmark Valentine’s Day cards. As part of the newsXpress / Hallmark strategic partnership, one lucky customer at Knox will win a luxury gift hamper. This is also on offer at most newsXpress stores.

The newsXpress Valentine’s Day collaterall is being used elsewhere in the store to promote Valentine’s day.

Happy Australia Day

newsXpress provided free collateral to all newsXpress stores last month for use in promoting Australia Day – today. Our poster is one of many we provide free to members for special events and seasons outside the major newsagency seasons.

The poster connects with the Australia Day products for sale to customers wanting to promiote the day – flags, posters, banners, drink holders.

Even though many of us are working, Australia Day is a great opportunity to connect with the community – something we do well in our local businesses.

Settling in at newsXpress Knox City

It has been five weeks since we opened our new corporate store, newsXpress Knox City. We are settling into the centre and our new home and now that Christmas is over we are enjoying the opportunity to work further on the business. The stand out performers for us are our card and wrap department, stationery, calendars and promotional products. newsXpress suppliers have been an excellent help in building what is a fully planogrammed business. The early indications are that these help drive excellent sales results.

We will have more details on what we are trying at newsXpress Knox City and how this could work for newsXpress members at our next round of member meetings.

newsXpress Rockhampton in the news

Caitlyn Stock and Nicole Laffoley from newsXpress Rockhampton featured inThe Morning Bulletin yesterday promoting the free tattoos available with the newspaper for promoting Australia Day.

newsXpress has got right behind Australia Day this year, as in every year, with excellent collateral, support packs and other promotions to connect with and support the day.