Chris Smith, a customer of newsXpress Silver Sands in WA is the winner of a Toyota Yaris as part of the newsXpress Back to Work promotion. We will publish a photo of Chris receiving his car as soon as it is available.
This has been an excellent campaign for newsXpress, newsXpress locations, our suppliers and our customers.
The energetic and happy team at newsXpress Mortdale (NSW) officially opened under the newsXpress banner on Saturday. They had an action packed day for their store opening with plenty of specials for customers and a delicious sausage sizzle. In-store, shoppers got to see the newsXpress offer on the shelves in a variety of new products and key changes to the business.
newsXpress is thrilled to welcome newsXpress Mortdale.
Easter is on show in a colourful display at newsXpress Redcliffe – right from the front of the shop. The team has created a terrific display of Easter gifts, costume accessories, party items and, of course, eggs. newsXpress preferred suppliers have provided Redcliffe and other stores with many options from an excellent range of items at great prices. This is supported with exclusive marketing collateral from newsXpress.
From the terrific window display facing the main street through the shop, newsXpress Bairnsdale has really embraced Easter. They offer an excellent range of Easter cards, soft toys, chocolate and gifts. They have also made a selection of gift hampers, bringing together several items to make a nice gift.
The Easter display in-store makes buying Easter gifts on impulse easy. The in-store presentation and the displays are a credit the team at newsXpress Bairnsdale.
In addition to high quality double sided A1 posters promoting Easter, newsXpress has also produced a range of marketing collateral for in-store printing for those members who want additional material. Click on the image to the left to see a larger version of one of the posters produced. These posters visually connect with the professionally printed posters. We created the additional collateral for members who wanted to do additional displays or change up displays during the season.
The team at newsXpress Wetherill Park (NSW) is in full swing with Easter this year. They have a terrific display on the dance floor supported by newsXpress easter marketing collateral.
In addition to an excellent range of Hallmark Easter cards, they have some wonderful gifts and delights.
Like many newsXpress members, the team at newsXpress Wetherill Park embraces Easter and drives excellent traffic and sales as a result.
We have scheduled a regional member meeting for Mackay (QLD) for April 20. This will provide an opportunity for newsXpress members in the region and others to get together and discuss newsXpress strategies and opportunities. An early check with members indicates that this will be a popular meeting.
The team at newsXpress Sunbury Square (VIC) has a great in-store display promoting Easter gifts, cards, hampers and the newsXpress colouring competition.
Supported by the newsXpress exclusive marketing collateral, the display brings a bright Easter offer to the people of Sunbury. Early reports are of excellent sales success.
Located in the Sunbury Square shopping centre, newsXpress Sunbury Square is the perfect place for Sunbury locals to shop this Easter.
The team at newsXpress Seymour (VIC) has created an Easter zone where everything you could want or need for the Easter season can be found. From Hallmark Easter cards, to soft plush, gifts and delicious eggs, locals in Seymour will find what they want for Easter at newsXpress Seymour.
Making good use of the newsXpress collateral to signpost the area, the Easter zone has a wonderful feel and is certain to be a terrific success.
newsXpress Knox (VIC) is promoting part of its Ernest Hillier Easter egg range on the dance floor at the front of the shop. This terrific looking display has been up for two days and is already drawing good interest and sales. We have selected a range of Easter products on the display spanning all ages. This approach will drive a more efficient basket for the store.
In addition to our Easter colouring competition, we are running a Hallmark sponsored promotion giving away a Crayola hamper to one lucky customer buying a hallmark licensed card. This promotion is part of the newsXpress / Hallmark relationship.
newsXpress has delivered on several initiatives to help members drive excellent Easter sales with delicious eggs and chocolates from the Ernest Hillier brand.
From practical help in the form of an electronic stock file to range advice and in-store collateral, newsXpress is delivering excellent assistance to members keen to make the most from the newsXpress / Ernest Hillier relationship.
These extra benefits will help newsXpress members save time, make more money and enjou the season – showing that there are other ways to make money from a supplier relationship than on margin alone.
newsXpress works with its preferred suppliers to develop mutually beneficial outcomes. The work with the team from Ernest Hillier is a good example of this in action.
newsXpress has announced a valuable rebate for the latest HOT Ink! offer being run by the business. Supported by an anticipated 1,000,000+ brochure being delivered to homes and businesses, HOT Ink! #14 is more valuable than ever thanks to this latest newsXpress initiative and the support of national brands.
In addition to driving new traffic, as every HOT Ink! campaign does, we are building a better margin story while maintaining an excellent competitive position for newsXpress stores.
HOT Ink! is an exclusive to newsXpress offer. It positions newsXpress outlets as more competitive and better resourced than many other ink outlets. Just ask a newsXpress member how good it is for their business.
newsXpress is proud to again be a Diamond sponsor of the QNF State Conference. As the only marketing group to consistently offer such important support to the leading newsagent industry association, newsXpress is proud to demonstrating its practical support of newsagents.
newsXpress Forest Hill is enjoying good sales success from this St Patrick’s Day display. In the first couple of days plenty of items have sold including glasses, hats and stickers.
The newsXpress exclusive collateral draws attention to the offer as does the distinctive green colour of all of the items including the Lovatts Colossus crossword.
St Patrick’s Day, while a minor season, is an excellent opportunity for newsXpress stores to have fun, sell some funky products and engage with the extended Irish community. this community engagement is key to driving sales throughout the year as it makes the business to go-to location for these special occasions and events.
The newsXpress marketing calendar presents plenty of opportunities like St Patrick’s Day.
Belinda Williams and the team at newsXpress Riverlink are selling candy eggs again this year and repeating the success the achieved last year with this unique and colourful line. Click on the image to see a larger version of the photo. This candy egg range range supplements the newsXpress Easter offer. newsXpress does not demand that members take stock only from preferred suppliers, we are glad to see members taking other products which work well for them – like these candy eggs!
The collateral for Easter 2010 from newsXpress is different to what shoppers usually see in a newsagency. It links with the newsXpress collateral standard released last year and presents a happy greeting for the season. It has been developed specifically for newsXpress.
In addition to attractive collateral, newsXpress has provided stores with a colouring competition opportunity and an excellent range of gift lines and delicious Ernest Hillier and Newman’s chocolates.
The Toyota Yaris on show at newsXpress Pakenham is filling with entries in our newsXpress national Back to Work campaign.
Using the car as the entry box is a stroke of genius!
newsXpress members across the country are reporting excellent interest in the competition and the Back to Work sale. Our stores will have good marketing databases as well as good and valuable sales from this campaign.
This is another newsXpress difference: an excellent campaign driving good business and offering our members an opportunity to enhance their marketing opportunities.
Tomorrow is the last day of the newsXpress Back to Work campaign.
Three newsXpress members on the Gold Coast worked together last month to promote their newsXpress Back to School offer. The full page colour advertisement in the Back to School supplement of the Gold Coast Bulletin worked well in driving traffic and building brand recognition.
The newsXpress marketing team welcomes opportunities to work with members who want to work together on promotions such as this. Our design and marketing people have a range of collateral opportunities for each promotion.
As the newsXpress Back to Work campaign nears its close, many stores are continuing to promote the deals and generating excellent entries in the competition to win a Toyota Yaris. At our own new corporate store, newsXpress Knox, we are enjoying success with this display at the front of the business. It is attracting good traffic and sales.
Back to Work works even outside the work environment. The artwork makes the offer visually appealing regardless of whether there is a shopper connection with work as such.
The feedback on the campaign has been excellent and is encouraging us to look for opportunities already for 2011.
newsXpress is scheduling meetings with members attending the Gift Fair in Sydney this weekend. Our NSW Business Development Managers have generously provided time on Sunday to take members around the fair aand highlight gift oipportunities. This personal service is another way newsXpress helps members expand their businesses.
We have members of our merchandise team at the fair on Monday and Tuesday meeting with suppliers and negotiating deals.