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newsXpress Eli Waters shows off Father’s Day

You can’t miss the Hallmark Father’s Day card promotion at newsXpress Eli Waters.

The terrific display makes the Hallmark card range the hero and the opportunity to win an MP3 player and speakers the carrot to make the purchase. By showing off the actual prize it makes the competition real for shoppers in-store.

newsXpress has organised the free MP3 players for members as part of the newsXpress / Hallmark Alliance Program. newsXpress funds access to this for members carrying the Hallmark everyday range.

Free Donna Hay bag at newsXpress Bairnsdale

The team at newsXpress Bairnsdale is promoting the newsXpress exclusive free bag which comes with the latest issue of Donna Hay magazine with this excellent in-store display.

Displaying the magazine and the bag in the one display along with the promotional poster make the pitch simple and compelling – as the photo shows. The display is designed and placed within the store to drive good impulse business.

The team at newsXpress Bairnsdale understand the value magazine promotions to drive not only impulse business but to give the store a visual lift.

Symply Too Good promotion at newsXpress Watergardens

newsXpress Watergardens is promoting Annette Sym’s new Symply Too Good To Be True 6 book out the front of the store and generating excellent sales as a result. Capitalising on the excellent media coverage of the launch, the display is drawing shoppers to the store to brose and buy the popular title.

The eye-catching display by Renee deserves special appreciation since it was created without any marketing collateral from the publisher.

The columns at the front of the newsXpress Watergardens store are used well to promote fresh offers from the business – like other retailers do with fresh window displays.

newsXpress Bairnsdale shows off Hallmark storybooks

Gina at newsXpress Bairnsdale has recorded her voice in a Hallmark storybook and put it on display to show off how these books work. This is a brilliant idea and shows the real benefits of the Hallmark storybooks.

When you open the first page of the book you hear Gina say ‘This is to my darling nephew Jackson I hope you enjoy your book’ (or something to that effect). Gina says it with feeling and love and you could just imagine how happy the child would be to hear a family member read the book out to them. Gina’s voice does a lot more to sell this book than the display could ever do. What a brilliant idea!

Symply To Good To be True 6 promotion a hit at newsXpress Knox

The counter promotion of Annette Sym’s Symply Too Good To Be True 6 has been a tremendous hit at newsXpress Knox. Not only has Symply Too Good To Be True 6 sold extremely well but sales of editions 1 through 5 of the series have been excellent. Extra stock has been ordered, again, to keep up with demand.

The team at newsXpress Knox is following the newsXpress recommended approach and it is working a treat – driving excellent impulse business at the counter.

This is further evidence of the newsXpress difference working. Adding $7.00 in margin to a sale containing a single newspaper, a magazine or a greeting card makes that sale far more valuable. It also reinforces the value of shopping at newsXpress to the customer and is more likely to birng them back.

Extending the shopping basket through practical tactics is an important part of the what newsXpress delivers to its members.

newsXpress Sunbury Square takes Father’s Day in-store

Running the length of the card display, newsXpress Sunbury Square, is promoting Father’s Day deep into their store. Given the excellent range of gifts on offer at newsXpress Sunbury Square, this promotion of the next big card and gift season makes perfect retail sense. Like most newsXpress outlets, they have a free sound system on offer for one lucky dad this Father’s Day. This sound system has been provided free through the newsXpress / Hallmark cards relationship.

Hallmark recordable storybooks at Ocean Grove

newsXpress Ocean Grove (VIC) has the new Hallmark recordable storybooks at their main sales counter, showing off this popular new range. Bringing innovative products like these to Ocean Grove is getting newsXpress Ocean Grove known as a terrific place to shop for gifts. By placing the recordable storybooks at the counter, they are able to leverage card sales to also include a book as a gift.

The recordable storybooks are a line which newsXpress encouraged Hallmark to bring into Australia following our last Hallmark study tour overseas.

Goin fishin at newsXpress Knox

Part of the Father’s Day range at newsXpress Knox, Knox City Shopping Centre in Victoria, is this fishing themed range of caps, mugs and stubby holders from newsXpress preferred supplier TSK Giftware. Featured on one of the gift tables faciling into the mall, the display which has been up for one day only is already drawing good attention – you can see people walking past and then be drawn to the display.

Halloween 2010 at newsXpress

It may only be August but Halloween is fast approaching. For the best Halloween ideas, fun products, broomsticks, witches hats, fake blood and other ghouly Halloween products then your closest newsXpress store is the place to go.

Smart newsXpress stores have ordered up big for Halloween 2010. Get in early and make sure you don’t miss what you need for a fun Halloween 2010.

For the home or for yourself, the newsXpress Halloween range is set to help you have a fun time this season.

Shop for Halloween at newsXpress where SCARY IS FUN.

Graduation Gifts promotion at newsXpress Pakenham

The display of graduation gifts at newsXpress Pakenham is beautifully presented and well positioned to drive good sales.

Graduation gifts are an ideal fit for newsagencies given that the channel sells the majority of graduation cards in Australia.

As this terrific display demonstrates, professional presentation in the right location in a newsagency can drive an excellent sales result.

newsXpress preferred suppliers offer an excellent range of graduation gifts for the various graduation opportunities throughout the year.

Father’s Day at newsXpress Watergardens

Father’s Day is front and centre at newsXpress Watergardens with this display at the front of the store and facing into the shopping mall.

Offering a good mixture of Father’s Day gifts and promoting a fantastic prize for one lucky customer, courtesy of Hallmark, the promotional display is already working a treat, delivering good sales.

This display is only part of the Father’s Day promotional range at newsXpress Watergardens – the full range of Hallmark Father’s Day cards is also on offer.

newsXpress exclusive strategy for growing ink sales

newsXpress yesterday published a newsXpress exclusive strategy for attracting new ink and toner business and building sustained relationships in this lucrative product category.

Included in the package sent to stores outlining the strategy was collateral which can be personalised at the local store level and used in local marketing for developing relationships in the ink and toner space.

newsXpress is proud to have offered its members this advice for free, without the need for them to spend any money. Members – large and small, in the city and in the country, in high street and shopping centre situations – can use the newsXpress ink growth strategy and collateral right away to grow their businesses.

This is the newsXpress difference in action.

Symply Too Good To Be True 6 at Ocean Grove

newsXpress Ocean Grove (VIC) is getting right behind Annette Sym’s Symply Too Good To be True 6 with this terrific display in a high traffic location in-store. The posters contain the pitch and right below is stock available for purchase. This display helps shoppers connect with the excellent media coverage Annette is receiving for her new book.

newsXpress is helping its members maintain stock levels of Symply Too Good To be True 6 as well as providing access to good marketing collateral for in-store displays. We are able to do this thanks to the wonderful support of Annette and the team at Network Services.

newsXpress Redcliffe sells winning $1M lottery ticket

newsXpress Redcliffe sold the winning ticket in last night’s Gold Lotto draw. This is great news newsXpress Redcliffe as well as newsXpress as it continues our recent winning streak.

It’s Father’s Day already at newsXpress Knox

newsXpress Knox went out early with Father’s Day gifts from newsXpress preferred suppliers and has had to order more stock thanks to excellent sales in the last week.

The early sales success has provided an excellent indication of which items from the newsXpress Father’s Day range will work well at our Knox corporate store.

Displaying on a specialist gift table at the front of the store and facinng into the Knox City mall, the Father’s Day gifts are attracting plenty of traffic to the business.

Free eco bag with Donna Hay at newsXpress

newsXpress is proud to be offering a free eco bag with the latest issue of Donna Hay magazine. All newsXpress stores received this free gift as selected specially for us. The light blue bag looks stunning against the cover of the magazine – also featuring tones of blue.

News Magazines, the publisher of Donna Hay, provided our stores with posters co branded with newsXpress.

This promotion is another example of newsXpress negotiating with suppliers to add value to the products we sell.

Moroccan food feature at Ocean Grove

newsXpress Ocean Grove has an excellent display featuring the Women’s Weekly Moroccan cookbook. This display reflects the colour of Moroccan food and gives shoppers a feeling of the exitic yet tasty Moroccan food experience. It is sure to drive excellent business.

The display itself offers a good lesson in how to create a retail display.

newsXpress is lucky to have people working in member’s businesses who are skilled and motivated to create displays like this – they do us proud!

newsXpress Ballarat embraces Symply Too Good To Be True 6

The team at newsXpress Ballarat has created a bold display promoting Annette Sym’s Symply Too Good To be True 6. The display brings a bright look to the store and draws customer attention.

This display represents newsXpress well as well as the business and Annette Sym. Thanks to everyone at newsXpress Ballarat!

Annette’s book is selling very well in newsXpress stores!

newsXpress Shoreline drives excellent growth

The team at newsXpress Shoreline in Tasmania is reporting excellent year on year growth, especially in magazines where trimming the range and better display has driven an increase in sales. The new Interfit shopfit is loved by the newsXpress Shoreline team as well as by customers. It is a great advertisement for newsXpress.

While newsXpress is not about to publish numbers here, our Business Development Managers have details of the changes undertaken and the results achieved. We are thrilled to have participated in the change process with Shoreline along with the support on key newsXpress suppliers.

Showing the Shoreline before and after stories is an excellent example of the newsXpress difference.

newsXpress Mornington, serving the local community

Visit Centro Shopping Centre in Mornington (VIC) and you see big bold signs in the centre promoting newsXpress Mornington, one of our new members.

As the sign says, newsXpress Mornington is the the local newsagent serving our community – a terrific message for the local communtiy.

Proactive marketing like this is vital in shopping centre locations. It can help direct traffic already in the centre.

newsXpress has pioneered the use of shopping centre signs. Our marketing team is able to help with artwork which meets the standards required by professional landlords. We also work with landlords on placement.