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QCS packs at newsXpress Nambour

newsXpress Nambour has its newsXpress exclusive QCS packs right at the front of the store, in a high traffic location near the busy lottery counter. This is a perfect location for the high impulse QCS pack opportunity given that parents will usually buy them.

newsXpress has been offering the unique to Queensland QCS packs for years to newsXpress members. We are proud to have helped members dominate this retail opportunity. We are thrilled to see the team at newsXpress Nambour leverage the opportunity by good placement.

Father’s Day at Deception Bay

newsXpress Deception Bay has a great Father’s Day display on a power end, facing customers as they enter the store. Promoting a good range of Father’s Day gifts as well as Hallmark cards, the display makes shopping easy and presents many options.

The Deception Bay display is bright and easy to shop.

The range of Father’s Day gifts this year stretches from the fun to the serious … serving diversity in the Dad’s Day market.

Father’s Day gifts at the counter

The team at newsXpress Knox has Father’s Day gifts behind the counter in a feature display in addition to a display on the gift tables. The behind the counter offer is designed to remind shoppers of the Father’s Day offer when they are at the counter making another purchase. The simple and clean display is proving to be very effective.

This behind the counter space at newsXpress Knox is regularly changed to present a fresh offer for major seasons as well as in between.

newsXpress Kawana promotes Symply Too Good 6

The team at newsXpress Kawana has put together an excellent display promoting Annette Sym’s Symply Too Good Too be True 6 book at the front of the store.

This bold display in a good traffic location is certain to continue the great sales they have already achieved for the title.

Note the stock of Symply Too Good 1 through 5 at the bottom of the display. newsXpress has been reminding members that with the Symply range it is easy to get sales of multiple books in the one sale.

Leongatha celebrates $1 million lottery win

newsXpress Leongatha is celebrating selling a $1 million winning lottery ticket with this bold sign on the front window. This is a great story which is leveraged well with the window marketing.

We especially like the LUCKY PETE’S note in the sign.

Well done newsXpress Leongtha for selling the ticket and making the most of the luck!

newsXpress announces newsagent conference

newsXpress is proud to announce the conference which comes to newsagents. Next month in Melbourne, Sydney, Brisbane and Perth. Delivering high quality valuable content from six speakers over six power packed hours, this is the practical conference newsagents will want to be at. Click here for a brochure.

This one day conference will also include access to several key suppliers who will offer excellent value deals for participants. Participation in the conference is open to all newsagents.

newsXpress Beers Port Lincoln promotes Symply Too Good To Be True 6

What a terrific display for Symply Too Good To Be True 6 at newsXpress Beers Port Lincoln in South Australia. There is no missing this display which directly faces customers in store and like any good display, customers can buy the title right there. Well done to Joy, David and the team for a stunning display which is sure to drive excellent impulse business.

Annette Sym at newsXpress Knox

Annette Sym visited our newsXpress Knox store in Victoria last Friday and autographed copies of Symply Too Good To Be True 6 for some of our customers.

Annette is pictured in the photo at the front of the story along with Kym and Belinda. It was a thrill to have Annette in the store and for us to now have personally signed copies of the book for sale.

Symply Too Good To Be True 6 is selling very well for us at newsXpress Knox and so many newsXpress stores across the country. Congratulations to Annette for another terrific success story.

Magic products working well at Maryborough

newsXpress Maryborough in Victoria is also having good success with the range of magic products sourced through a newsXpress preferred supplier relationship.

By placing the magic products in a high traffic impulse purchase location, newsXpress members are able to easily extend the shopping basket and add to the margin banked with sales. The magic products are being bought by kids, parents and grandparents. This demographic efficiency is what makes them appealing to newsXpress members to keep building overall sales efficiency.

Too often we hear stories that newsagents want deals. Deals are no good without tactics which leverage a deal to its maximum potential. newsXpress provides access to excellent deals and backs this access with valuable information on making the most from the opportunity.

Magic products drive good impulse business

The magic product range recently launched by newsXpress is driving good sales at newsXpress Darra (QLD). The display started generating sales almost immediately – from the display on the dance floor as well as the small counter display.

In addition to sourcing the magic range at competitive prices, newsXpress is backing this with in-store tactics which are driving good sales results – further demonstrating the value of the full service offer by newsXpress.

The tactical Business Development Manager difference

newsXpress is the only newsagency marketing group in Australia with a team of Business Development Managers working right across the country to help members grow their businesses. Our BDMs help members in a variety of ways including tactical engagement.

If you look at the photo you see a stand offering an excellent range of cookbooks from one of our newsXpress preferred suppliers. The newsXpres Business Development Manager for this store kicked the display up a notch by gathering together the range of bookmarks from within the store and displaying these on the top shelf of the retail stand – within easy customer reach. This significantly enhances the purchase opportunity.

There is more to a good marketing group than just deals. The books and the bookmarks in the photo deliver excellent margin. By bringing the two together this store is more likely to achieve a deeper shopping basket and therefore a higher dollar margin per sale.

This is the smart newsXpress difference … always thinking beyond just margin and focusing on what you can bank by being tactical in-store with product placement.

Opportunities like this can only be seen through regular store visits. Again, newsXpress is the only newsagency marketing group offering this right across the country.

Masterchef success at newsXpress Pelican Waters

newsXpress Pelican Waters has been enjoying tremendous success with the latest issue of Masterchef thanks to this excellent retail display in-store.

The excellent display on the dance floor faces customers as they walk into the store. This is perfect placement for a compelling display – like we see in the photo.

newsXpress members are reporting above industry average magazine performance. This is due to engagement like we are seeing here at newsXpress Pelican Waters. As the only newsagency marketing group seriously committed to the magazine category, we are thrilled to see professional and compelling member engagement like this.

In Perth this weekend

newsXpress is well represented at the GNS Market Fair which opens later this morning in Perth. Our Perth pitch will be the same as we have already delivered with success at the GNS Market Fairs in Melbourne and Sydney – newsXpress is a full service newsagency marketing group offering access to a suite of products and service which will help you drive a stronger and more rewarding business.

We LOVE newsagencies and this shows in our Market Fair pitch and everything we deliver once a newsagent joins the newsXpress community.

Father’s Day at newsXpress Maryborough

At newsXpress Maryborough (VIC) Father’s Day starts on the dance floor (one of the most important places in any retail business) with an excellent range of gifts on the gift table and leads customers deep into the store.

Blending the Hallmark and newsXpress marketing collateral as they have done at newsXpress Maryborough makes for a professional and compelling pitch for the important retail season.

We are thrilled that newsXpress is made up of a community of committed, skilled and valuable retailers.

Father’s Day at newsXpress Robina

newsXpress Robina (QLD) starts their Father’s Day message facing into the mall, attracting shoppers with an excellent display which also promotes the MP3 player and sound system.

The blocking of the display under the newsXpress brand is professional and strong – it links the season with the retail brand.

The sound system prize for one lucky newsXpress Robina shopper is funded by newsXpress head Office as part of our commitment to provide high value shopper prizes to our members for key seasons.

newsXpress Watergardens helps save the planet

newsXpress Watergardens has been selling good numbers of the newsXpress branded environmentally friendly shopping bags thanks to this simple counter display.

The message of Reuse! Help our planet! Reduce! on a sign with the bag pitches the bags to the real target customers – people concerned about the environment.

Besides the great environmental message, the bag also carries the newsXpress brand further out into the world.

Symply Too Good To Be True 6 rocks Forest Hill

Annette Sym’s Symply Too Good To be True 6 has been selling very well at newsXpress Forest Hill thanks to this power end display as well as tactical engagement designed to drive impulse purchases in the store. Extending the basket with a $28.00 purchase is a very nice outcome … made all the more easier thanks to newsXpress tactics.

Getting stock has not been an issue thanks to the newsXpress supplier relationship which keeps stock flowing of high selling titles.

Junior masterchef promotions at newsXpress

newsXpress has announced of excellent in-store promotional opportunities for its members based around the Junior Masterchef TV show which launches soon on Network Ten.

newsXpress stores across Australia are set to be the go to places for people wanting to engage with the latest instalment of the Masterchef phenomenon.

Our engagement with Junior Masterchef is part of our commitment to national brands.

Through this and other strategic offers, newsXpress is helping members better compete with mass merchants who love national brands.

newsXpress Darra sports new Interfit shopfit

newsXpress Darra, one of our newest members in Queensland, is showing off a very attractive and functional shopfit from Interfit. From the street and deep into the store, the Interfit expertise is on show. From a newsXpress perspective, this is excellent branding, promoting the value of a corporate approach to store look and feel.

Magazine sales growth at newsXpress Bairnsdale

Like many other newsagents, sales in the magazine department at newsXpress Bairnsdale magazine department were down on last year. As proactive newsXpress members, they made a series of strategic hanges to address the decline. These changes included:

Relaying magazines and introduced beacon branding at the same time

Implementing and actively promoting the newsXpress magazine club card. The newsXpress exclusive training video made implementing this easier for training staff.

Embracing in-location magazine displays with great success.

Pushing slow cooker and master chef titles aggressively. The growth in the food category has been spectacular.

Because of these changes, magazine sales at newsXpress Bairnsdale have turned around and they are now trading well above the industry average and showing good year on year growth.

Well done to David, Gina and the team!