Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

newsXpress Shoreline drives excellent growth

after.JPGThe team at newsXpress Shoreline in Tasmania is reporting excellent year on year growth, especially in magazines where trimming the range and better display has driven an increase in sales.  The new Interfit shopfit is loved by the newsXpress Shoreline team as well as by customers.  It is a great advertisement for newsXpress.

While newsXpress is not about to publish numbers here, our Business Development Managers have details of the changes undertaken and the results achieved.  We are thrilled to have participated in the change process with Shoreline along with the support on key newsXpress suppliers.

Showing the Shoreline before and after stories is an excellent example of the newsXpress difference.

newsXpress Mornington, serving the local community

p1020397.jpgVisit Centro Shopping Centre in Mornington (VIC) and you see big bold signs in the centre promoting newsXpress Mornington, one of our new members.

As the sign says, newsXpress Mornington is the the local newsagent serving our community – a terrific message for the local communtiy.

Proactive marketing like this is vital in shopping centre locations.  It can help direct traffic already in the centre.

newsXpress has pioneered the use of shopping centre signs.  Our marketing team is able to help with artwork which meets the standards required by professional landlords.  We also work with landlords on placement.

Symply Too Good To Be True 6 at Deception Bay

sdc10412.JPGnewsXpress Deception Bay has a terrific display of Annette Sym’s Symply Too Good To be True 6 weight loss book which was released last week.

The strong display in a high traffic area of the business is driving an excellent sales result.

Tactical placement like this to drive impulse purchases is the newsXpress way. Kudos to Brett and Alexandra for the initiative.  The real payoff is in banking the results.

newsXpress stores are having a wonderful time with this new Annette Sym book.

newsXpress Riverlink promotes marie claire magazine

riverlink-marie-claire.jpghere is another terrific window display from newsXpress Riverlink.  This time promoting the fifteenth anniversary issue of marie claire magazine.

The Riverlink team has made great use of the marketing collateral from Pacific Magazines – to create a display visually appealing and which attracts traffic.

newsXpress respects the opportunity magazines present in our businesses.  This is why we acknowledge and appreciate good marketing initiatives around key titles in the category.

Newsagents looking for a good marketing group

gns-sydney.JPGnewsXpress has had a terrific weekend meeting with newsagents from New South Wales and the ACT at the GNS Market Fair.  As the only full service marketing group at the Fair, we received excellent interest from newsagents keen to grow their newsagency businesses.  Our newsagency management strategies and our marketing tactics were a hot topic among those who stopped by our stand.

newsXpress appreciated the opportunity to discuss its point of difference and show this in action.

Annette Sym at newsXpress Kawana

img_1051.JPGnew newsXpress member Jono Milligan and Annette Sym are photographed at newsXpress Kawana yesterday where Annette launched her new book, Symply Too Good To be True 6.

The day was a terrific success with plenty of books sold and other good retailing news for the new newsXpress location in Queensland.

Welcome aboard Jono and your team and thanks for letting us be part of your success.

MasterChef on show at newsXpress Riverlink

riverlink-masterchef.jpgThe team at newsXpress Riverlink promoted the latest issue of the MasterChef magazine, the collectors edition featuring the winner of the TV show, in their shop window.  This brilliant display was a beacon, drawing customers in and driving excellent sales for the store.

What an inspiration this display is!  It is bright, appealing and trading off a brand Australians love – and supporting this with the newsXpress brand.

newsXpress is proud to publish this photo as an excellent example for the many who read this blog looking for visual merchandising and other ideas.

Hallmark recordable storybooks a hit

browns-plains-recordable.JPGnewsXpress Browns Plains is proudly promoting the entertaining and innovative Hallmark recordable children’s books.

Grandparents, parents, aunts and uncles all have an opportunity to create a truly unique gift of their loved one thanks to these innovative products.

newsXpress is 100% behind the Hallmark storybooks and has encouraged members to run with them.  newsXpress Browns Plains was one of the first to take up the offer and is proudly displaying them in a high traffic location.

Great ink deals in Lismore at newsXpress Scotts Lismore

scitts-lismore-hotink.jpgThe ink wall at newsXpress Scotts Lismore is a beacon in the store, promoting brand name ink under the exclusive newsXpress banner of HOT ink!  In branding the ink offer so boldly in-store, the message about the commitment of the business to the popular product category is clear.

Luke and the team at Scotts Lismore do a terrific job offering ink at highly competitive prices to individuals and businesses in Lismore and surrounds.

A consistent marketing message from newsXpress

For all retail seasons embraced by newsXpress we provide all of our team members as well as all newsXpress stores with a range of electronic collateral to drive a consistent message.

Take Father’s Day, in addition to delivering high quality double sided posters to each store, we have also provided the following email signature for our members to use on emails and other material.

nx-fathersday.jpg

Buying a newsagency? newsXpress has a greenfield opportunity in Melbourne

newsXpress has been approached by a major landlord with a greenfield location in a busy shopping centre west of Melbourne.  If you are looking at buying a newsagency, this opportunity could be right for you.  For more details please contact newsXpress General Manager Ben Kay on 0419 678 754.

Terrific Father’s Day display at newsXpress Middle Park

middle-park-fathersday.JPGThe team at newsXpress Middle Park (QLD) has created an excellent in-store display promoting Father’s Day.

Capped by the exclusive newsXpress Father’s Day collateral and featuring complimentary marketing material from Hallmark Cards, this display positions the business well in this popular card and gift season.

newsXpress encourages members to go out early with major seasons to get known for their card and gift offer and to enjoy the change to the feel of the store which comes with a strong seasonal display.

Great phone display at newsXpress Greenvale

greenvale-phones.jpgnewsXpress Greenvale (VIC) has a terrific phone display from Jenlist, newsXpress preferred supplier for mobile phones and related technology products.  There is excellent evidence supporting the value of selling handsets in-store for recharge product sales.  This is why newsXpress is thrilled to be working with Jenlist on displays such as we can see at newsXpress Greenvale.  There is also the added benefit of additional margin on recharge product sales.

newsXpress is able to facilitate mobile phone handset displays for newsXpress members in any location and offering range from small through to large.

newsXpress works with a range of suppliers on a tactical basis to drive basket size and through this overall business profitability.

Getting in early for Father’s Day

fathers-day-newsxpress.jpgThe newsXpress exclusive IN-STORE OFFERS newsletter for August has a timely Father’s Day theme.  This popular and effective marketing tool is helping newsXpress members drive good business – both impulse business and new traffic business.

Developed exclusively for newsXpress members by talented our in-house marketing team, the newsletters are working very well for us and for our suppliers on commercial and customer communication levels.

We use this newsletter platform along with catalogues and other local flyers to promote the great deals which newsXpress negotiates with its suppliers.

This newsletter is a terrific example of the newsXpress difference in action.   We provide our members with professional quality outcome focused marketing initiatives which represent the national brand and the local store.  Each newsletter is personalised for the local business.

Access to the newsletter is part of the newsXpress membership package.  There is no extra fee for this service.

newsXpress shines at GNS Market Fair Melbourne

newsxpress-newsagents.JPGnewsXpress has unveiled its new marketing pitch at the GNS Market Fair in Melbourne this weekend.  Loving YOUR Newsagency is the theme of the new creative from our marketing team.  This reflects how we feel.  We LOVE the newsagency channel and we LOVE our members.  This LOVE is reflected in products offers, creative marketing collateral, tactical marketing initiatives and business development strategies.

Our positive approach to helping newsXpress members is delivering excellent results.

Ben Kay and Michelle Caia represented newsXpress today, talking with prospective members and existing members. The interest in newsXpress was strong, especially among proactive newsagents keen to grow their businesses.

We appreciate the opportunity GNS has given us in welcoming us to the event and other GNS Market Fairs.

Christmas campaign almost finalised

newsXpress has presented the Christmas marketing campaign and products to all members at the recent round of member meetings which concluded yesterday in Perth.  Thanks to supplier generosity we were able to show off all of the catalogue items as well as some other exciting non catalogue items for Christmas 2010.

newsXpress members have placed their orders and this data is being used to finesse the marketing materials being used to drive traffic and sales.

Having our Christmas 2010 plans finalised before the end of July, five months ahead of Christmas, leaves newsXpress members time now to concentrate on tactical opportunities in their businesses.