mark | newsXpress Blog

Lucky Charm pays for newsXpress keyword

The Lucky Charm newsagency franchise group is paying Google to promote the TLC business when people type newsXpress into the Google search engine. This may confuse some people who are searching for information about newsXpress.

If you click on the sponsored link, usually on the right of the search results, a fee is charged to The Lucky Charm.

newsXpress does not pay to come up in any search results – our results are based on our achievements.

What TLC pays Google stays with Google – this is how the Google AdWords program operates.

Wedding offers at newsXpress Top Ryde

The wedding display at newsXpress Top Ryde is in prime position, facing into the mall, promoting a broad range of wedding related product. This excellent display is sure to attract shoppers in the Top Ryde City mall to the store.

newsXpress members can see plenty of visual merchandising examples in the photos and ideas available through our Business Development Managers. Our newsXpress BDMs carry an album of great displays and keep adding to this based on what they see in stores.

newsXpress Roselands enjoys outpost success

newsXpress Roselands ran a successful Fathers’s Day outpost in their Westfield centre. This prime position outpost generated excellent business and represented the newsXpress brand well in the very busy shopping centre.

newsXpress supports outposts through key supplier relationships and outpost management strategies.

The value of the newsXpress community

At our newsXpress one-day mini conferences around the country we are including presentations from members on initiatives they have taken in their businesses which have served them well. These personal stories open up excellent learning opportunities for discussion among conference attendees. newsXpress is thrilled to have a talented and willing community of members who are happy to share their stories from which others can learn.

Professional signage throughout the newsagency

newsXpress provides members with easy to use templates for creating professional shelf talkers and other visual merchandise materials. These templates empower stores to set prices appropriate to their local situation but to do this in a way which represents the business as part of the national; newsXpress network. The photo shows part of the stationery department at newsXpress Yarram in Victoria – they make excellent use of these resources by creating a professional looking stationery department.

Hallmark recordable storybooks at newsXpress Riverlink

Two helpful team members from Hallmark were on hand recently at newsXpress Riverlink, located in the Ipswich Riverlink Shopping Centre, to demonstrate the new storybooks from Hallmark. These recordable storybooks are proving to be very popular with customers, especially once they are shown how they work with an in-store demonstration.

newsXpress has been promoting the Hallmark recordable storybooks to members for months, we were part of the initial order organised through Hallmark for their major retail partners. Like all offers pitched by newsXpress, participation by newsXpress members was optional – this is how newsagents like it.

Book sale lures shoppers at newsXpress Knox

The book sale at newsXpress Knox is working very well, attracting shoppers from the mall into the shop and driving excellent sales as a result. Many shoppers move deeper into the store after browsing the book tables, especially to the cards which are displayed just behind the books.

In this sutuation, the book sale tables are used as the candy to lure shoppers in. It is part of the newsXpress shopping mall strategy of clever placement of enticing product to leverage existing mall foot traffic.

newsXpress helps its members way beyond excellent products deals, lease advice and other assistance. We provide business building strategies which help create a more successful newsagency business.

Great diary display at newsXpress Ocean Grove

The 2011 diary display at newsXpress Ocean Grove looks terrific on the dance floor. It is bold and cannot be missed. Offering an excellent range of diaries from newsXpress preferred suppliers, the display poisitions the store well to make the most of the diary season. Anyone in the Oceean Grove region will know where to go for their 2011 diaries.

newsXpress is providing all stores with exclusive 2011 A1 double sided diary marketing collateral in the coming weeks.

newsXpress helps newsagents sell more greeting cards

Ron Thorpe, a respected and knowledgeable leader in the greeting card category in Australia, was a key speaker at the newsXpress newsagent’s mini conference in Sydney. Ron shared his considerable expertise, outlining strategies and tactics which can be used to easily increase greeting card sales.

Providing access to Ron is the newsXpress difference in action. It demonstrates the value of a marketing group which goes beyond excellent deals, lease advice and great marketing. Through Ron’s presentation and others delivered as part of the mini conference, newsXpress delivered tremendous added value … what you would expect from a full service marketing group.

Partworks innovation at newsXpress Beechworth

newsXpress Beechworth is using the newsXpress putaway request form to promote putaways for partworks like the successful Art of Crochet partwork which was recently launched. Placed with each partwork on display, this initiative strives to extract better value from early sales of this partwork.

The newsXpress marketing team created the putaway form as part of the services offered and included in the newsXpress base membership fee.

Hallmark storybook at newsXpress Pacific Fair

newsXpress Pacific Fair is embracing innovation with the new and exclusive range of Hallmark recordable storybooks on display in a good traffic location in-store. The sample book helps drive sales.

Customers are loving these Hallmark storybooks, sales are very strong right across our channel.

newsXpress stores had preferred access to the range, giving our stores an advantage over other nearby stores.

Preparing for Halloween at newsXpress

The newsXpress marketing team is putting the finishing touches to our 2010 Halloween collateral around the theme of SCARY CAN BE FUN. Colour double sided A1 posters will be provided to newsXpress members free of charge.

newsXpress pioneered the Halloween season in the newsagency channel years ago and continues to lead this excellent commercial opportunity today. This year, we see new and exclusive products, great deals from preferred suppliers and fresh new marketing collateral.

Halloween 2010 is set to be SCARY, FUN and PROFITABLE for newsXpress members.

Gardening Australia promoted at newsXpress Leongatha

The team at newsXpress Leongatha has put together a vibrant and attractive display promoting Gardening Australia in-store. More than a traditional magazine display, the column really brightens the store and this helps retail sales – not just for the magazines but more broadly. Attractive visual merchandising like this separates the store from other retailers carrying Gardening Australia.

MasterChef on show at newsXpress Forest Hill

The power end display of MasterChef at newsXpress Forest Hill is powering sales of the latest issue of the magazine. Thanks to its relationship with News Magazines, newsXpress is able to facilitate access to marketing collateral for MasterChef as well as ensuring access to extra stock.

Father’s Day winner at newsXpress Knox

The winner of the sound system at newsXpress Knox visited the store on Sunday to collect his prize – capping off a terrific Father’s Day. In newsXpress stores right across the counter dads will be visiting over this coming week to collect their prizes. The prizes were funded by newsXpress through its Hallmark partnership at no cost to members.

The best newsagent conference in 2010

If you are buying a newsagency or have an existing newsagency you want to run better then the newsXpress one day conference is an excellent opportunity to connect with proactive newsagents and helpful suppliers.

In an outcome-focused agenda you will find many practical ideas you can implement without additional cost you can use to extract more revenue from each customer contact. Here is the agenda:

09.15am – Suppliers on site with great Back to School and exclusive deals – we recommend all stores arrive early and use this time to engage with the suppliers and take advantage of the HOT OFFERS
10:00am – Open and Introduction by Graham Randall
10:05am – Mark Fletcher – How to avoid calling the police to your store
10:10am – Mark Fletcher – An OCD Diagnosis is not all bad news
10:45am – Ron Thorpe – Taking Ownership of the Greeting Card Category & making more money
11:15am – Morning tea – SUPPLIER INTERACTION OPPORTUNITY
11:30am – Graham Randall – Buying and Selling a newsagency – The facts, the myths and the figures
12:00pm – My Stories – selected newsXpress members share their stories on what makes their store profitable
12:30pm – Ben Kay – Stalking Goliath – techniques for competing with the big end of town
13:00pm – Lunch & Networking – SUPPLIER INTERACTION OPPORTUNITY
14:00pm – Jason Skodt – How to make money from the phone card category – Tips and practical advice on making this category more profitable
14:30pm – Open Forum
15:00pm – newsXpress Members only meeting – 60 minutes
16:00pm – Close of day

This is the newsagent conference that comes to you with dates in Melbourne, Sydney, Brisbane and Perth starting later this week.

Click here for a one page brochure and registration form. Click here to book online. Participation costs just $50 and includes lunch and breaks.

Great Father’s Day gift packs at newsXpress Beechworth

newsXpress Beechworth is enjoying good sales again this year with their value-packed $20 Father’s Day lottery gift packs.

In each pack Dad gets three lottery tickets, some scratchies and three chocolate bars.

Pitched at the counter, these gift packs are an easy sale with a Father’s Day card to the shopper who is yet to choose the gift for Dad. They are a great basket builder!

Father’s Day at newsXpress Seymour

Father’s Day is the centre of attention at newsXpress Seymour with this terrific card and gift display in-store.

Using both Hallmark and newsXpress collateral and promoting the MP3 player (provided free to stores by newsXpress) which will be won by one lucky dad, the offer is compelling and delivering good business.

Father’s Day at newsXpress Top Ryde City

newsXpress Top Ryde City is celebrating Father’s Day with a terrific display across the front of the store. Able to be seen from some distance away, thanks to their use of height for the display, the Father’s Day offer is bold and clear in its message.

Promoting an excellent range of gifts, Darrell Lea product and cards, the newsXpress Top Ryde City Father’s Day offer is drawing good attention.