newsXpress St Clair has a terrific Mother’s Day offer spreading across the front of the business, facing into the shopping mall with the Hallmark Mother’s Day range at the hear of the promotion.
St Clair, like many newsXpress members, is reporting good business for Mother’s Day 2011.
newsXpress Sunbury (Victoria) is offering an excellent range of Mother’s Day gifts including the range on display in the photo.
Sourced through newsXpress suppliers, often at highly competitive rates, the gifts are proving popular with Mother’s Day shoppers in the lead up to the big day.
Elsewhere at newsXpress Sunbury, Mother’s Day is supported with displays promoting an excellent greeting card range, the best in Sunbury, as well as use of newsXpress exclusive collateral promoting the season.
newsXpress Ocean Grove has the Magazine Display of the Week with this Royal Wedding feature in prime location in-store.
We like the display because it is bold, eye catching. It takes the Royal Wedding story off the page and presents it is a fun yet respectful way. It celebrates not only the wedding but also the Woman’s Day coverage.
Kudos to everyone at newsXpress Ocean Grove for conceiving and creating this display, especially to the bride for giving up her wedding dress. There is no truth in the rumor that the dress is Cathy’s – one of the owners of the business.
newsXpress supports proactive engagement promoting magazines, making the most of the opportunity for this important products category is a key element of traffic generation.
The newsXpress Mini Conferences which kick off in under three weeks will feature a HAPPY HOUR … offering SUPER deals from attending preferred suppliers. The deals will only be available for conference attendees on the day. These “HAPPY HOUR” offers will be separate from any other offers suppliers have on display.
HAPPY HOUR will from between 9am and 10am at each conference location.
This is another newsXpress exclusive initiative … making newsXpress membership even more valuable.
The free book offer running with the newsXpress Mother’s Day Book Sale has been driving good sales over the last couple of weeks. Run in association with a newsXpress preferred supplier, the book offer pitches a good value proposition to newsXpress shoppers.
The offer is simple, buy one of the nominated Mother’s Day featured books and you get another book of your choosing from a selection for free. More GREAT VALUE from newsXpress and its supplier partners.
newsXpress Watergardens is promoting an excellent range of Mother’s Day gifts on the dance floor with this multi-layered promotional display.
Easily browsed and shopped, the display is driving an excellent sales result for the business at the Watergardens Town Centre.
newsXpress Terrigal has been promoting Mother’s Day with this cross-aisle display offering Mother’s Day cards, Mother’s Day gifts and Mother’s Day books. Greeting customers as they enter the shop, the display is a perfect reminder, easy to browse and offers a good range for a variety of Mother’s Day giving situations.
Another newsXpress member has made good use of text messaging last month to promote a magazine. newsXpress first introduced this service in partnership with Pacific Magazines in 2009 as part of a broader magazine promotion program. Members who engaged reported excellent results. Access to the service is still available today and, as the recent campaign has shown, it is an excellent and innovative way to connect with customers.
Leveraging technology in this way is important in driving business results as well as showing off the relevance in today;s marketplace of the business.
We sell technology products in newsXpress locations so we feel that it is important to show off how we leverage technology opportunities for ourselves.
newsXpress Umina has been promoting magazines as an ideal Mother’s Day gift with this display crosss the front of the business, greeting customers as they enter the shop. Drawing together collateral from suppliers as well as newsXpress, the display offers a broad cross-section of magazines as Mother’s Day gift suggestions – in addition to the more traditional Mother’s Day gifts and Mother’s Day cards which are available in-store.
newsXpress Mornington Central is promoting it’s Mother’s Day card range on the wall facing onto the high-traffic dance floor area of the store. Featured under a spotlight, attention is drawn to the range to all who enter the store. This featured position is reflected in sales of Mother’s Day cards. Click on the image for a larger version of the photo.
newsXpress Redcliffe tells a terrific Mother’s Day story with an excellent range of gifts and cards – with an attractive display right across the front of the business and running deep inside.
Capping the display with newsXpress collateral and working in with supplier collateral, the Mother’s day story at newsXpress Redcliffe is professional, bold and commercial.
newsXpress Knox is promoting Mother’s Day right across the front of the business featuring a wonderful range of Hallmark cards, Mother’s day books and Mother’s day gifts. The range goes deep into the shop. Less than a third of the total Mother’s Day card range can be seen in the photo.
Based on traffic generation and sales for the season already, newsXpress Knox is set for a cracker Mother’s Day 2011.
newsXpress Salamander Bay made good use of newsXpress collateral opportunities promoting the early publishing of Woman’s Day magazine with this poster.
This is excellent use of newsXpress materials, demonstrating a tremendous point of difference for newsXpress salamander Bay over other retailers in their centre. The collateral enabled them to promote the magazine in a range of locations.
newsXpress members have access to vast array of newsXpress-exclusive marketing collateral … all of which is accessible from the private and secure area of our website. Much of the collateral can be customised for personal business use.
Well done Salamander Bay for taking this initiative.
newsXpress Deception Bay has had a wonderful variety of creative displays promotion Mother’s Day for weeks now. The display in the photo features the Kobo e-reader which one lucky newsXpress Deception Bay customer will win. Along with a range of gifts on the display, the Kobo reader box if there for shoppers to see.
This type of prime location at newsXpress Deception Bay is what helps drive major seasonal sales. Well done to the Deception Bay team.
newsXpress Gatton has a terrific multi-faceted display in place promoting Mother’s Day cards and gifts. The display faces customers as they enter the newsagency.
Capped with the newsXpress Mother’s Day marketing collateral and featuring cards and gifts from newsXpress preferred suppliers, the display serves a broad cross-section of Mother’s Day shopping opportunities.
With Mother’s Day just a week away, newsXpress members like newsXpress Gatton are embracing the season to make the most of the opportunity. They understand the importance of seasonal based marketing not only for the Mother’s Day season but all seasons.
newsXpress members have been provided access to a NRL poster pack sourced through one of our newsXpress preferred suppliers. This is a terrific offer. The posters make for great gifts for NRL fans as well as ideal purchase items for NRL supporters, these posters are sure to be a hit in major NRL states like NSW and QLD.
This offer further reinforces the diversity of the newsXpress product offer – outside of more traditional newsagency product offers.
Prior to Easter, newsXpress provided members with a customisable In Store Offers Newsletter – in plenty of time for sending with end of April customer accounts. This latest newsletter contains details of deals available through the newsXpress retail network including. By providing the newsletter well in advance of the month end, newsXpress is providing its members with another excellent marketing opportunity off of which members can leverage good business from a national network while maintaining a local business look.
This is an other example of the newsXpress difference in action … delivering creative and exclusive marketing tools which respect the value of newsXpress businesses in their local community.
newsXpress Salamander Bay is promoting The Sticker Family range out the front of the newsagency using the pull up banner with terrific success. Shoppers are drawn to the banner from where they can make their easy selection of the stickers they wish to purchase. By changing the location of the banner, newsXpress Salamander bay and other stores are able to continue to find new customers to purchase stickers from this wonderful and heartwarming range.
newsXpress is thrilled with the tremendous sales for The Sticker Family range being generated across our retail network. While others are chasing our coverage, we are streaking ahead with this successful range. Well done newsXpress members!
newsXpress members have just a few days to finalise their commitment for flyers to support our next HOT ink! campaign.
In this latest HOT ink! campaign, newsXpress will maintain its competitive position on price while also reinforcing its leadership position on offering access to the latest ink cartridges.
We know from years of experience that direct mail through our HOT ink! flyers is an excellent way of driving growth not only in ink sales but in sales of other products purchased by ink shoppers attracted by the flyers. The HOT ink! flyers are a key part of successful newsagency marketing. They attract new traffic, drive new money business and position the business as being price competitive and this encourages shoppers to deliver a deeper and more valuable shopping basket.
newsXpress members … finalise your HOT ink! commitment today.
Last week, newsXpress published the agenda for the May Mini-Conferences including the news that we will have a suite of suppliers attending and supporting the events with excellent and exclusive to newsXpress product deals.
newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.
Attendance is free thanks to generous newsXpress supplier funding.
Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.
Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.