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No Marketing Levy

newsXpress does not charge a marketing levy. Members pay one monthly membership fee for this they receive access to the full suite of newsXpress member services including the most extensive suite of newsagency marketing support and collateral available in Australia.

Not charging an extra fee for marketing positions newsXpress favorably against other newsagency marketing groups. Giving members access to TV and other marketing and advertising campaigns for no additional cost, as newsXpress does for many campaigns, is a valuable point of difference for newsXpress members.

newsXpress Leadership Team Planning for 2012

The newsXpress leadership team of Ben Kay, Graham Randall and Mark Fletcher met recently in Perth to review 2011 so far and to start planning for 2012. With membership and preferred supplier numbers growing, 2012 is set to be another good year for the group. Key to making the most of opportunities from our community of proactive newsagents and supportive suppliers is careful planning.

newsXpress Supports Tasmanian Newsagents

newsXpress is proud to be a Gold Sponsor of The Tasmanian Newsagent Industry Awards for Excellence 2011 which are being held tonight at Wrest Point Casino in Hobart.

Our gold sponsorship is a practical measure of support for all newsagents in Tasmania.

With a growing membership base in Tasmania, newsXpress is grateful of the opportunity to show its support for Tasmanian newsagents in such a practical way.

Ben Kay, newsXpress General Manager, will be presenting an award on the night.

Timely Retro Marketing Collateral for newsXpress Newsagents

newsXpress has launched two exclusive retro themed posters as part of its ever expanding newsagency marketing toolkit.

Using this collateral, newsXpress members are able to professionally support displays of retro products which can be accessed from a range of newsXpress suppliers – and there are plenty of retro products available from our supportive preferred suppliers.

The new exclusive to newsXpress retro marketing collateral can be accessed from the member area of the newsXpress website. It is part of the most comprehensive marketing toolkit ever created for newsagents in Australia.

Books Growing at newsXpress Wetherill Park

newsXpress Wetherill Park is expanding their book offer in response to opportunities following the closure of Angus and Robertson in their shopping centre. Thanks to great deals from newsXpress preferred suppliers, they have been able to respond to the opportunity with a good selection of books from fiction to children’s to non fiction.

Presenting books in a prime traffic location where the range is easily seen by most customers entering the newsagency, the Wetherill Park team is driving excellent results in the expanded category.

My Family Stickers at newsXpress Melton

newsXpress Melton, like so many newsXpress stores, has been promoting the My Family sticker range from The Sticker Family. Promoting at the front of their newsagency as they are doing, newsXpress Melton is finding that the promotion attracts shoppers to the newsagency, new traffic. It also drives good basket-building business from existing shoppers.

Thanks to the promotional pull-up banner and other collateral, newsXpress locations selling the My Family stickers are enjoying excellent success with this range. One newsXpress member recently included the range as part of an outpost campaign and sold in excess of $3,000 worth of stickers in less than two weeks.

newsXpress Halls Head Wins Cash Award

newsXpress Halls Head won $500 cash for supporting trade suppliers as the newsXpress Trade Fair held in Perth earlier this week. All newsXpress members buying on the day went in the draw and newsXpress halls Head were the lucky winners of a handy $500 in tax free cash. The cash prize brought another fun element to the day.

Western Australian Newsagents Enjoy One-Day Conference

The one day newsagency conference newsXpress hosted in Perth earlier this week was well attended and much appreciated based on feedback from participating newsagents and newsagency suppliers. Sharing business building ideas and strategies, the conference showed off the newsXpress point of difference beautifully … showing how membership of newsXpress delivers a different and valuable experience to participating newsagents. Welcoming new members in Western Australia to newsXpress was a real treat.

Newsagents Embrace newsXpress Suppliers at Trade Fair

The Trade Fair which accompanied the one-day conference earlier this week generated excellent business for participating newsXpress preferred suppliers. Covering mobile phones, gifts, greeting cards, stationery, social stationery, educational products, ATMs, My family stickers and a range of other products, the trade fair was a hit with newsXpress members and suppliers, resulting in excellent new business contacts and good sales on the day.

Social Media Marketing Advice Now Online

newsXpress has published further advice for members on engaging with social media outlets such as Facebook and Twitter. Presented at our recent one-day mini conferences, the material outlines the importance of a social media strategy and shared tips on making the most of the opportunity.

This additional learning material is available from the secure member area newsXpress website … delivering more benefits from our newsagency marketing group.

In addition to these new materials loaded to the newsXpress website, newsXpress has advice and assistance available for newsXpress members on specific store campaigns around social media. Access to the training materials and additional assistance and guidance is provided at no additional cost to newsXpress members.

Awards for newsXpress Pakenham

Congratulations to Di and Rowan Higgon and the team at newsXpress Pakenham for winning two awards in this year’s Vardinia Business Awards. newsXpress won the Retail category and the Employer of Choice award. Bth awards represent recognition for hard work by everyone involved in the large and growing newsXpress Pakenham business.

Promoting The Sticker Family on Facebook

newsXpress Singleton Heights has been promoting the My Family stickers from The Sticker Family through Facebook. This is terrific use of Facebook … promoting the family and community connection offered through these stickers.

More and more newsXpress members are using Facebook to connect with their customers – thanks to the help and guidance offered by newsXpress for engaging with this medium.

newsXpress Jimboomba Promoting Books

newsXpress Jimboomba has been promoting books from a newsXpress preferred supplier to shoppers as they enter the newsagency and head to the newspaper stand.

This tactical placement is smart as it leverages excellent newspaper foot traffic for good impulse purchase business … books are easy impulse purchase items as we have seen across the newsXpress retail network.

The stand at newsXpress Jimboomba is easily moved, enabling the store to combat store blindness and to react to differences in traffic flow.

Optus Range Now Available at newsXpress Ballarat

newsXpress Ballarat has put together an excellent display featuring the Optus range of handsets, sim cards and mobile broadband products.

Pitching the business competitively in the phone space, the display is helping to attract new shoppers and present the Optus product range opportunity to existing shoppers.

newsXpress is grateful to the support newsXpress preferred supplier Jenlist and to Optus for their support in creating displays such as this.

Magazine Focus at newsXpress Manly West

Like so many newsXpress stores, newsXpress Manly West in Queensland takes magazines seriously, offering an excellent range of titles in a professional layout. As the photo shows, the magazine department is appealing on the eye and easy to shop. Having the red newsXpress branding at the end of the aisle helps drive customer focus.

newsXpress has a well developed and considered magazine strategy which respects the importance of magazines in driving traffic for newsXpress stores and newsagencies more generally. While we acknowledge that print has its challenges, we also see opportunities with the medium … by delivering the newsXpress point of difference around range, service and value.

June In-Store Offers Newsletter Out Now

newsXpress published its In-Store Offers Newsletter for June to members last week. In fact, it published two versions to cover more options for members of the newsXpress newsagency marketing group. The newsletter features some excellent offers, designed to drive traffic to newsXpress stores and to drive impulse purchases. It also features the new magazine, Coach, from Pacific Magazines which goes on sale today.

This newsletter is an excellent example of the newsXpress difference as it shows newsXpress support for preferred suppliers, provides a professional traffic-generating medium for newsXpress stores and helps present the group and individual stores with a united marketing message. newsXpress are showing their appreciation for this medium by sending the newsletter to customers, placing it at the front of the shop and giving it freely to shoppers in-store.

Each newsletter is provided to newsXpress members in a way which enables local personalisation with store address and contact details.

While other retailers are saying that retail is tough, newsXpress is expanding and refining marketing and communication options for members to help them drive better local business. This professionally produced monthly newsletter is part of that strategy.

Fourteen New Preferred Suppliers for newsXpress Members

newsXpress has announced details of fourteen new preferred suppliers joining the newsXpress newsagency marketing group community. These fourteen preferred suppliers takes our current preferred supplier roster to 118.

These 118 preferred suppliers offer newsXpress members access to a broad range of products at excellent prices and on excellent terms … leading pricing and terms which position newsXpress member businesses competitively.

More important that the exclusive preferred supplier suite is the marketing, merchandising and strategy services offered by newsXpress to help members drive bankable margin from these products. For it is one thing to have access to good deals and another thing entirely to be able to turn the deals into cash. This is where the newsXpress difference comes into action.

More than a buying group, newsXpress offers products and support services to help newsXpress members extract maximum value from membership of the group.

Toy Sale at newsXpress Eli Waters

newsXpress Eli Waters has been running a Toy Sale based on products from our newsXpress toy preferred suppliers and using marketing collateral which is part of the local marketing it released to newsXpress members earlier this year.

The display looks terrific and is drawing good attention … driving basket size as many shoppers would not have entered the newsagency looking to purchase toys. Well dome Eli Waters team!

The exclusive and extensive marketing collateral toolkit from newsXpress is providing members with a wonderful range of in-store as well as external promotional opportunities.

How a Newsagency Marketing Group Helps First Time Newsagents

Buying a newsagency can be a challenge, especially for the first time buyer. This is where the newsXpress newsagency marketing group can help.

With so much to evaluate and understand and plenty to investigate to ensure that you make competitive decisions, having access to advice and mentors can help make good decisions from the outset.

Running a newsagency is a challenge in any situation. The goal of our newsXpress newsagency marketing group is to provide access to supplier terms, product deals, management strategies and marketing initiatives which, when engaged, can help you achieve the full potential of your business.

Yes, newsagents…

Attract more customers.
Leverage customer traffic to increase average spend.
Improve the quality and timeliness of business decisions.
Bank more dollars from each sale.
Enjoy your business more through fun retail engagement.

newsXpress is a newsagency marketing group which helps newsagents and those buying a newsagency to achieve these valuable goals. The ultimate goal is to make your business more valuable on a day to day basis and through this to help you maximise your opportunities when you decide to sell.

Great gift display at Leongatha

newsXpress Leongatha setup this terrific display focussed on promoting this gift range from newsXpress preferred supplier Tinco. these teddy bear themed tins, mugs and tea cups are selling well in a variety of newsXpress locations. A terrific visual merchandising display, like at newsXpress Leongatha, is key to making this opportunity work … their display in an excellent location tells the story.