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Promoting Lovatts titles at newsXpress Maryborough

Showing off their commitment to newsXpress preferred suppliers, newsXpress Maryborough in country Victoria is promoting Lovatts crossword and puzzle titles with this tactical placement with weekly titles – in addition to their usual crossword section. This is sure to drive incremental sales of the Lovatts titles … exactly what the team at newsXpress Maryborough is looking for in making this move.

newsXpress, newsXpress members and Lovatts are working together to help drive sales growth of Lovatts titles in newsXpress newsagencies across Australia – creating a genuinely valuable win for all stakeholders.

The Lovatts crossword and puzzle titles are the top selling crossword and puzzle titles here in Australia.

Hallmark Recordable Storybooks on Show

newsXpress Knox City, one of our corporate newsXpress stores, has been promoting the range of Hallmark Recordable Storybooks behind the counter with this wonderful display.

Times to coincide with the national TV advertising by Hallmark, the display raised awareness of and engagement with the innovating Hallmark Recordable Storybook range.

With the Hallmark Recordable Storybooks covering a variety of gift occasions, presenting the entire range as is shown in the display shows of the versatility of this relatively new product category.

Hallmark Award for newsXpress Gympie

Hallmark Cards presented Warrick Hosking of newsXpress Gympie with a trophy reflecting the win by the store of the Hallmark Alliance Retailer of the Year.

The presentation was made at the recent newsXpress members meeting in Brisbane. Right now, Warrick is in the US enjoying the study tour which was the prize for the win.

Expanded M-Cups Range at newsXpress Ocean Grove

newsXpress Ocean Grove has been leveraging the success they had with the M-Cups in our Christmas catalogue last year by offering this expanded range as part of their broader gift offer. It is a terrific connection for the business with a now well-known brand. It also leveraged the excellent sales of food titles – by selling items food magazine purchasers are likely to be happy to add to their shopping basket.

newsXpress offers members a broad range of products with which they can build more efficient and valuable shopping baskets. Our national merchandise team helps members who want to grow their business in this way by suggesting products based on local purchasing patterns.

Ocean Grove shoppers know where to go for unique gifts thanks to the excellent retailing work of the newsXpress Ocean Grove team.

newsXpress Roselands Promotes Optus at Store Front

newsXpress Roselands has been promoting the Optus handset and SIM pack impulse purchase unit at the front of the newsagency at Westfield Roselands. The mall-facing placement ensures that the Optus offer is seen by the maximum mix of customers. It is helping tis store double the margin they achieve on Optus mobile phone recharge business.

By working together as a group with Jenlist and Optus, newsXpress members are able to leverage the value of our national retail network and through this drive not only the sales of Optus handsets but also sales of and margin from recharge business.

Working together in this way helps further demonstrate the newsXpress difference.

Terrific Brisbane member’s meeting

newsXpress hosted a terrific member’s meeting in Brisbane earlier this week. The agenda delivered business building opportunities. The small group discussions unlocked more excellent opportunities. We had wonderful support from suppliers, offering great value deals and all throughout the day there were terrific networking opportunities.

newsXpress Terrigal Promotes Optus Handsets

newsXpress Terrigal is promoting an excellent range of Optus mobile phone handsets and SIM packs in-store with these impulse purchase bin and display cabinet displays.

Well located to be seen by shoppers as they head to the counter from deep in the body of the shop, together the two display units create a good presence in-store for the Optus brand.

Working together in this way helps further demonstrate the newsXpress difference.

Signature Frames Drive Traffic

The range of signature frames from newsXpress preferred supplier landmark has been driving traffic for newsXpress Watergardens.

Placed at the front of the newsagency and facing into the shopping mall, this wonderful range is attracting shoppers looking for the special item with which to recognise that special occasion.

This range of signature frames is just one of the items available to newsXpress members from the special preferred supplier relationship with Landmark.

With more than 130 preferred suppliers, newsXpress offers its newsagency members range as well as value. Our preferred supplier mix is a ley factory in helping newsXpress members drive excellent year on year sales growth.

newsXpress Middle Park (QLD) Promotes newsXpress Magazine Card

newsXpress Middle Park has been creatively promoting the newsXpress Magazine Club Card in-store with this engaging display.

It’s a terrific practical representation off the value available to shoppers by using the exclusive newsXpress Magazine Club Card.

Sometimes a local display like this is at newsXpress Middle Park what is needed to promote an offer successful.

Well done to the team at newsXpress Middle Park!

Lovatts Promotion in Rosebud

newsXpress Rosebud is promoting Lovatts titles with a co-location campaign created in with weekly magazines. This is in addition to their regular crossword department where they have a broader range of titles available.

By finding space with weekly magazines as they have done at newsXpress Rosebud, they have set the business up to achieve above average sales growth for these Lovatts titles compared to other newsagencies.

Lovatts is a preferred supplier of newsXpress and offers newsXpress members a range of business building benefits.

newsXpress at Brisbane GNS Market Fair

We have had a terrific time at the GNS Market Fair in Brisbane this past weekend. In addition to meeting plenty of existing newsXpress members, we got to meet with some excellent prospective members.

Supporting the Market Fairs and GNS has been important to us. GNS plays a vital role in the newsagency channel not only because it is owned by newsagents but because it is our key stationery supplier. Supporting GNS shows we are supporting newsagents.

We will have good news in the coming weeks of newsagents joining newsXpress thanks to our Market Fair participation.

The photo shows just part of our stand – where we were showing off some of our seasonal collateral.

History and Heraldry Basket Building Opportunity

While retailers often complain about spinners, the space they take and the views of the retail space they block, the spinners from history and heraldry are successful in newsXpress locations –delivering excellent results in a variety of retail situations.

We love it when we see a product range work so well in so many situations. This is the case with the History and Heraldry range.

Thanks to the newsXpress relationship we are able to help members achieve the maximum from this opportunity.

With 125 preferred suppliers now, newsXpress is well placed to deliver the very best deals for newsagents. We back these deals with genuine value through strategies and tactics for turning the deals into sales at the cash register.

newsXpress Gatton Promotes Lovatts Crossword Titles

newsXpress Gatton has created space with weekly magazines for promoting the Lovatts crossword and puzzle titles.

This space allocation is in addition to the usual space in-store for promoting crossword magazines.

It is amazing what can be achieved from a small additional space allocation for a group of titles – as newsXpress stores are finding with their Lovatts promotions. Every Lovatts title purchased on impulse is a bonus.

More newsXpress Lucky Lottery Winners!

Two more newsXpress stores sold division one winning tickets in last night’s $21 million lotto superdraw. newsXpress Browns Plains and newsXpress Nambour Plaza each sold tickets winning $1,235,294.12. Congratulations!

Happy newsagents

We have been fortunate to mix with several newsXpress members over recent weeks at industry functions and trade shows. It has been a thrill to meet up with happy, positive and proactive newsXpress members at these events.

We are often greeted with news of a success story with a newsXpress promotion or some other good news. It’s a thrill to hear these and to see the joy of success showing on their faces.

With so much doom and gloom being reported about retail in the media at the moment, newsXpress is happy to be providing good news story opportunities.

Promoting Home Beautiful magazine

newsXpress Manly West has been promoting the latest Home Beautiful magazine with this excellent aisle-end display. capturing the warmth of the cover and feature articles in this month’s issue, the display is a perfect match for attracting the Home Beautiful reader.

Home Beautiful is from Pacific Magazines, a strategic partner of newsXpress. Supporting their titles drives sales and supports the broader newsXpress mission.

newsXpress Glendale Promotes Newcastle, the Missing Years

newsXpress Glendale has been promoting Newcastle, the Missing Years, by Newcastle Herald journalist Greg Ray and his wife, Sylvia. They have sold more than 500 copies of this book.

In-store promotions have included a store visit by Greg Ray pictured here with Phil Banks from newsXpress Glendale.

Connecting with local stories like this is a key part of the newsXpress approach to marketing. Congratulations to Phil Banks and the newsXpress Glendale team for representing newsXpress with such a wonderful local success story.

newsXpress Members Sign Up For New HOT ink! Campaign

newsXpress members have signed up for a new HOT ink! ink and toner campaign which is set to kick off in a few weeks. This latest campaign will continue to excellent success of HOT ink! in driving new traffic for newsXpress members by promoting brand name ink at highly competitive prices. We know from our years of success with ink that stores which run tis campaign can easily attract new shoppers, many of whom stick to the business not only for ink but also for other products available from newsXpress.

Promoting Darren Lockyer one-shot

newsXpress Gumdale is promoting the Darren Lockyer from ACP Magazines one-shot title with this display located at the front of the newsagency – facing shoppers as they enter.

This display is excellent support from newsXpress Gumdale for an important one-shot in Queensland.

newsXpress members promote magazines because they see excellent results from this category – as a traffic driver and as a basket builder. The magazine category is important to our businesses. As a group we seize opportunities to new title launches, one-shots and other special promotions … usually in a way which is exciting and enticing, driving excellent sales as a result.

Underscoring our promotional work is our newsXpress Magazine Club Card, the oldest and most successful shopper loyalty program in the newsagency channel.

Congratulations to Gumdale for this display!

Art Sale in Bairnsdale

newsXpress Bairnsdale has been running an art sale with the support of newsXpress preferred supplier Monte Marte. The excellent range is supported with professional price tickets and table skirting, creating a strong message for shoppers and riving good sales as a result. Running regular art sales strengthens the position of newsXpress Bairnsdale in the art space in the Bairnsdale region and this is sure to result in new traffic being attracted to the business.