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Back to School Maped offer at newsXpress Mt Martha

newsXpress Mt Martha has been promoting the Maped range through Back to School and now beyond with this impulse purchase display stand in a terrific location.

The Maped range is providing newsXpress members with an important point of difference – quality stationery at a competitive price. The bonus is the excellent margin.

The Maped range is now part of our year-round stationery offer in newsXpress stores.

The support from Pelican Artline around the Maped brand has been excellent – this includes a national TV commercial exclusively for newsXpress.

Valentine’s Day at Riverlink

newsXpress Riverlink in Queensland has been promoting Valentine’s Day with this wonderful display facing shoppers as they enter the newsagency.

Featuring the JAG watch pack being given to one lucky newsXpress Riverlink shopper, a wonderful range of plush and gifts and a terrific range of Hallmark Valentine’s Day cards, the display has been working a treat for the business … driving traffic and sales.

What’s good about this display is that it builds as you enter the store and uses height for good effect.

The photo is from some weeks ago when the display was created.

Valentine’s Day at Ocean Grove

newsXpress Ocean Grove has been promoting Valentine’s Day with this double sided display.

On this side we can see just part of their card and gift range for Ocean Grove shoppers.

Placed in a high traffic location, this display has been positioned to work a treat for the newsagency and drive a deeper basket through the Valentine’s Day season.

newsXpress members have been loving the JAG watch pack giveaway funded by newsXpress for members to offer in each store as part of the Valentine’s Day promotion.

Valentine’s Day 2012 is a wonderful newsXpress season.

Valentine’s Day at newsXpress Bairnsdale

newsXpress Bairnsdale has been promoting Valentine’s Day in the front window facing out onto the street. The key feature of the window display is the two JAG watches on offer for one lucky newsXpress Bairbsdale shopper. The extra effort gone to to create the display featuring the JAG prize pack is to be commended – it makes a strong statement … kudos to the team involved at newsXpress Bairnsdale.

PS. we noticed Cooper, the large bear had fallen off his perch. Unfortunately we did not have another photo to show him sitting upright with a smile.

Valentine’s Day at Pakenham

newsXpress Pakenham had a terrific range of plush and gifts on show for Valentine’s Day this year. Spread out next to the cards on the dance floor, the display was impressive … and effective. Pakenham shoppers knew where to go for Valentine’s Day gifts this year thanks to not only this display but a wonderful window display facing out onto Main Street Pakenham.

Valentine’s Day at Yarram

newsXpress Yarram has been promoting Valentine’s Day in-sdtore with this strategically positioned display facing shoppers as they move into the newsagency.

Featuring cards ands gifts from Hallmark and other gifts from other newsXpress preferred suppliers, this display has something for everyone this Valentine’s Day season.

The feedback from newsXpress members has been that Valentine’s Day this year is working well right across our newsagency marketing group.

Valentine’s Day monkey a hit this Valentine’s Day

The monkey from Hallmark which newsXpress stores have on show this Valentine’s Day is a cheeky think. He’s fun too. Oh, and he is popular with newsXpress shoppers.

This is another innovative and interactive product from our friends at Hallmark, something with which to light up the Valentine’s Day season, create some fun in retail and provide broader shopping opportunities for customers of all ages.

With newsXpress stores now well known for carrying the Hallmark innovation and interactive range, our Valentine’s Day monkey is a perfect fit for newsXpress stores.

Promoting Maped quality stationery beyond Back to School

newsXpress Maryborough in Victoria is promoting the wonderful high quality and terrific margin range of European designed and made stationery with this display in-store.

As the only authorised stockist of Maped products in the newsagency channel, newsXpress members are making the most of a respected and rewarding status.

While Maped was launched for Back to School, it now serves a valuable position in the stationery department … as we can see at newsXpress Maryborough.

newsXpress first with news of Whitney Houston’s death

newsXpress Radio shared the news of Whitney Houston’s passing just a few minutes after it was first exported our of the US. Our network of stores was first with the news for many shoppers in-store with us at the time.

Click here to hear how the death of Whitney Houston was announced in-store on our live in-store radio network. People will remember where they were when they head the news of Whitney’s death and it’s good to demonstrate our relevance as a news source – thanks to the live in-store newsXpress radio operation.

Valentine’s Day in the window at newsXpress Canterbury

newsXpress Canterbury in Victoria has been promoting Valentine’s Day in the window facing into the street. Showing off some terrific Valentine’s Day product from newsXpress preferred suppliers, the display is appealing and connecting with the season. From promoting the JAG watch giveaway for a Hallmark card customer (funded by newsXpress) to the offer fo some nice plush, the display at newsXpress Canterbury is a terrific pitch for the season of love.

In-Store Offers newsletter

newsXpress published an in-store offers newsletter for our members to use in promoting their businesses to their customers. The newsletter is customizable at the store level. This latest newsletter continues a service started by newsXpress more than two years ago, a service which newsXpress members use to great success to professionally, proactively and valuable communicate to their customers.

This is a unique marketing platform created by newsXpress, something which adds exclusive value to the newsXpress membership with our members. The feedback from members on the use of and success with the newsletter is terrific and appreciated.

Being able to customise the newsletter offers newsXpress members the opportunity to show that this is a newsletter from the store to its customers.

The best position for the newsletter is in a stand at the front of the newsagency – we have members who distribute more than 200 copies a month through here.

Another newsXpress store reports excellent (21%) Back to School sales growth

A newsXpress store which has a two year old and proactive Officeworks in their area has just reported 21% year on year growth of Back to School product sales. This is an excellent result for the proactive business, a good story for their professional and community-spirited engagement and the newsXpress marketing which supports the business.

newsXpress ran an exclusive newsXpress branded TV campaign featuring exclusive and excellent value Back to School product.

Valentines Day in Emerald

newsXpress Emerald is embracing Valentine’s Day from the front of the shop in with this terrific and visually appealing display.

Showing a wonderful range of preferred supplier product there is no doubt that newsXpress Emerald is the go to shop in Emerald in Queensland for Valentine’s day products.

Well done everyone involved … the shop looks enticing and loving!

Valentine’s Day at newsXpress Mornington Central

newsXpress Mornington Central has embraced the Valentine’s Day opportunity with a wonderful range of cards and plush – only part of which is showing in the photo.

Thanks to our diverse range of preferred suppliers we have had access to a broad selection of product for newsXpress members … to suit all budgets and shopping requirement.

The key with Valentine’s Day displays is that they are in high traffic locations and are easily shopped.

Featuring the JAG watch competition at newsXpress Ivanhoe

newsXpress Ivanhoe is promoting the giveaway of two JAG watches as part of their newsXpress / Hallmark Valentine’s Day promotion. One of their customers will win the two JAG watches.

Featuring the promotion at the sales counter in this way is a smart move and is sure to generate sales for the business.

newsXpress funds this promotion on behalf of newsXpress members. This is another newsXpress value-add which helps drive store traffic and deepens the traditional shopper basket.

The free prizes and promotional collateral supporting them is a newsXpress difference for our members from Hallmark is that there is absolutely no cost to members.

Wonderful use of Valentine’s Day collateral at newsXpress Canterbury

newsXpress Canterbury, on Maling Road Canterbury in Victoria is making wonderful use of the collateral we have provided for Valentine’s Day in support of an excellent range of Valentine’s Day products.

The window display looks terrific facing out onto the street as well as into the shop – as shown in the photo.

With Valentine’s Day such an important season and impulse driven season, being front and centre with a strong display is vital. newsXpress stores right across Australia are doing with pride and flair.

12% lift in Back to School sales

One newsXpress store has reported a 12% year on year life in Back to School sales specifically on the back of the newsXpress Back to School offers. This newsXpress member embraced every BTS offer put out by newsXpress and has reaped excellent financial rewards as a result. Their success is a wonderful story not only for their management of the business but also for the offers negotiated and offered by newsXpress.

newsXpress helps newsagents grow stronger and more valuable newsagency businesses.

Valentine’s Day display at newsXpress Malvern Central

Right at the front of the newsagency, facing into the heart of the shopping mall, newsXpress Malvern Central is promoting Valentine’s Day with a good range of cards and Valentine’s Day plush. This display breaks the business away from the traditional newsagency look and helps attract shoppers for the season and to browse the store more broadly.

Like most newsXpress stores, newsXpress Malvern Central is running a competition in which one lucky Valentine’s Day shopper will win two JAG watches.

Elliot Goblet confirmed for newsXpress conference

newsXpress is bringing in business conference MC expert and comedian Elliot Goblet to host our national conference next month in Melbourne. The award-winning Goblet is already studying up on newsXpress to help make the day unique as well as fun, to ensure that we offer not only a memorable experience but one which is truly valuable to the newsXpress members and supplier who share the event.

As anyone who has attended a business conference hosted by Goblet will know, he strikes the right chord between entertainment and business and keeps the day moving at a good pace.

newsXpress conference spots filling fast

The newsXpress national conference next month is set to have more newsagents in attendance than any other newsagent conference in the last year except for the Connections conference in Sydney last year. We have now passed 150 newsagent representatives booked. This does not include suppliers. This will be a wonderful and valuable business-building event, one which is sure to provide excellent ideas for business growth in 2012.