It’s a Cadbury Easter

newsXpress members are starting to receive the wonderful range of Cadbury treats for Easter 2012 … delicious treats like those in the photo. newsXpress is fortunate to have the support of Cadbury to help our members access a wonderful range of Easter chocolates on competitive commercial terms. newsXpress members are leveraging this with professional displays in high traffic locations.

newsXpress believes in brands.  Brands are supported with excellent advertising, they are respected by shoppers are often drive good loyalty. Brands are often sought out again and again by shoppers.  Cheap China product does not encourage the same shopper loyalty.

The newsXpress brand strategy will be on show at our national conference next month in Melbourne.