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Successful buying trip to Hong Kong trade fair

newsXpress members are set to access some excellent products over the next few months thanks to a successful buying mission to the gift fair just completed in Hong Kong.

With some exclusive items and a range of other items, newsXpress members are set to benefit from getting closer to the source of some unique quality products which will sit nicely alongside the current range of quality products available from newsXpress preferred suppliers.

newsXpress will announce details of the small selection of products closer to the time of release for commercial reasons.

newsXpress EXCLUSIVE newsletter drives value of members and suppliers

The latest professional In Store Offers newsletter produced by the newsXpress marketing team for newsXpress members was released six days ago, in time for use with mailing and emailing of statements and other end of month activities. This newsletter features a range of products offers and provides a glimpse into the launch issue of Grand Designs Australia.

This month’s newsletter continues a recent trend of reminding readers of the importance of shopping locally. newsXpress is proud to support the shop local message … our stores are locally owned after-all.

This newsletter is a wonderful marketing platform for newsXpress members, driving raffia and sales – based on member feedback.

While the newsletter is designed centrally, it is sent in a form which enables local customisation with locate store address and contact details. This gives it a local feel.

Congratulations to newsXpress Canterbury

What a great way to showcase preferred suppliers including strategic partner Hallmark. Hallmark’s recordable storybook range is a wonderful gift for any child.

This wonderful baby gift display encourages customers to purchase multiple gifts. The display tells a story and positions the business as the go-to baby gift place. This will drive word of mouth and increase shopper traffic.

The market for newborn items is growing and will continue to grow.

Just remember when you set up a display as newsXpress Canterbury have done, think about product placement. The first thing your customer will want to buy is a card. If your baby gifts are placed in an accessible area near those cards it will provide the customer the opportunity to purchase that gift they need.

Welcome newsXpress Dandenong Plaza

newsXpress welcomes it’s latest member, newsXpress Dandenong Plaza … bringing the wonderful newsXpress shopping experience to shoppers at the Dandenong Plaza Shopping Centre in Victoria.

This fresh and bright new newsXpress shop is packed with plenty of newsXpress preferred supplier products and it is backed with wonderful newsXpress service.

Goondiwindi shoppers in with a chance to win a car!

newsXpress Bishops Goondiwindi is promoting the Pacific Magazines Win a Barina Spark! competition with this terrific aisle end display.

Facing shoppers as they enter the business, the display really pulls focus and is certainly driving engagement with the magazines from Pacific which are part of the promotion, titles like New Idea, Famous, Who, Better Homes and Gardens, Feast, Home Beautiful and That’s Life.

This is a well timed promotion with a terrific prize … providing our community of proactive newsagents with an excellent opportunity to promote the Pacific Magazines titles in-store … as we can see is being done so well by the team at newsXpress Bishops Goondiwindi.

Promoting Pacific Magazines car competition … with a car!

Way to go newsXpress Maryborough in Victoria by bringing in a Barina Spark! to promote the Pacific magazines Win a Barina Spark! competition. Thalk about making a statement!

Placed brilliantly at the entrance to the business there is no missing the car and the prize opportunity it presents.

What a bold promotion of the magazines which re part of the competition!

newsXpress stores right across Australia are behind this promotion, making the most of the opportunity to give shoppers a wonderful opportunity to engage with magazines.

newsXpress Inverloch promoting Win a Barina Spark! competition

Throughout the newsagency and at the sales counter, newsXpress Inverloch is prom opting the Win a Barina Spark! competition.

This multi-location approach to supporting the high-profile consumer competition is excellent for the business and the magazines being promoted by the competition. It certainly connects the business with the bonus value represented y the competition.

Mother’s Day range on show at newsXpress Watergardens

newsXpress Watergardens has been promoting Mother’s day gifts which this wonderful display facing into the shopping mall. The display is packed with gifts cosourced from newsXpress preferred suppliers and displayed in a best practice way … making the most of the wonderful and eye-catching newsXpress marketing collateral.

Click on the image to see the detail of the display.

EXCLUSIVE: newsXpress offers pre-sale of 2013 One Direction calendar

newsXpress earlier this week was the first retailer in Australia to offer the 2013 One Direction calendar for pre-order. This first mover advantage opportunity came the way of newsXpress given our extraordinary success with calendars and our experience and success with calendar pre sales in the part – Michael Jackson and the Royal Wedding.

newsXpress members can tap into the certainty of the purchase with part or full payment up front, driving return traffic from each shopper and excellent word of mouth support among One Direction fans.

The 2013 One Direction calendar preorder form is another example of newsXpress proactively engaging with popular culture – to make the most for our members.

Some newsXpress members have already reported terrific sales success with this newsXpress exclusive initiative.

Promoting Simson Mother’s Day cards

newsXpress Ascot Vale is promoting the range of Simson Mother’s Day cards in-store as part of their Mother’s Day displays.

Outside of the commercial engagement, the display is equally important in raising awareness of the contribution made to cancer research by Simson Cards, an Australian card company and a newsXpress preferred supplier.

newsXpress Ascot vale also has a wonderful range of gifts for Mother’s Day, adding value to the card purchase.

Great prizes on offer for Mother’s Day

newsXpress stores across Australia are offering great prizes for Mother’s Day 2012.

A Breville Food Processor is available from each Hallmark newsXpress store. This is valued at $299.00. newsXpress has funded this prize giveaway for newsXpress members, ensuring a local prize for each store,making for many happy shoppers.

The Hallmark Mother’s Day range is wonderful this year. There are Mother’s Day cards for all situations and sentiments … driving an excellent seasonal opportunity for newsXpress shoppers.

The photo shows the wonderful display by the team at newsXpress Deception Bay.

Receipt advertising for Pacific Magazines promotion

newsXpress over a week ago provided members with this art for an on-receipt coupon to help promote the Win a Barina Spark! magazine promotion from newsXpress Strategic Partner Pacific Magazines. This sales-driving coupon was developed with Tower Systems can be served in newsXpress locations using smart newsagency software.

newsXpress members are loving the high-profile Win a Barina Spark! promotion and enjoying excellent sales growth of Pacific Magazines titles and other products in-store as a result.

Mother’s Day in the window at newsXpress Sunbury Square

The creative team at newsXpress Sunbury Square got in early with Mother’s Day, promoting the major season in the front window of the newsagency.

This Mother’s Day display featuring Hallmark’s Breville giveaway has made great usage of newsXpress collateral in the shop front window. The Hallmark Mother’s Day cards are just inside, near the window display. This is an excellent display for attracting shoppers.

What an outstanding job to newsXpress Sunbury Square!

Mothers Day is also a great time to take advantage of anything you may have in store that aim at all mothers.

WORKING MUM’S
STAY AT HOME MUM’S
EXPECTING MUM’S

Newsagents should take a look in store to see what’s on offer to the mothers of your area. It may be cooking magazines or even art supplies from newsXpress preferred supplier Educational Colours. Children always like to make things for their mum. Get creative and send in your display photos so we can share them with all newsXpress stores.

Win a Barina Spark! promotion at newsXpress Watergardens

Check out the display which has been in place at newsXpress Watergardens in Melbourne to promote the Win a Barina Spark! competition open new right across newsXpress stores.

Click on the image to see the detail of this display which is at the front of there newsagency, facing into the shopping mall.

Promoting AWW at Sunbury Square

newsXpress Sunbury Square went out big in promoting The Australian Women’s Weekly and achieved good sales as a result.

Giving visual ownership to the high provide title made this issue of AWW the focus point for shoppers entering the store. Having a hero focus point is vital in colour drenched newsagencies. This is a great display.

These and other principles are part of the newsXpress magazine training and another reason newsXpress stores enjoy magazine sales success.

Win a Barina Spark! buy your magazines at newsXpress Aacot Vale!

newsXpress Ascot Vale has been promoting the Win a Barina Spark! competition being run by newsXpress Strategic Partner Pacific magazines in a number of locations including this display with daily newspapers.

There is no better location to promote impulse purchase opportunities than with newspapers.

Promoting the wonderful competition ink multiple locations helps connect shoppers with the opportunity … especially given the regular promotion of the competition through newsXpress radio.

Promoting the Food for Friends cookbook

newsXpress Melton has been promoting the Women’s Weekly Food for Friends cookbook with this high profile display facing shoppers as they enter the business.

This display works a treat as it’s not competing with anything else in the location. It makes the title the hero, this drives attention and it is attention which drives sales.

newsXpress is the premier newsagency group in Australia when it comes to magazines. Our members engage with the category on a more professional level and this results in better sales results for our businesses and magazine publishers.

Using technology to promote the Win a Barina Spark! competition

newsXpress Ballarat is using the LCD display on their POS terminal to promote the Win a Barina Spark! promotion we are running with newsXpress Strategic Partner Pacific Magazines.

This clever use of the LCD display at the sales counter – it is showing a slide show – connects the shopper with other collateral in-store as well as regular promotion live on newsXpress radio.

Setup for the store by their newsXpress Business Development Manager and using their newsagency software, the promotion on the customer display is smart and certainly helping to drive incremental business through the promotion.

Wonderful newsXpress window promotion at newsXpress Deception Bay

newsXpress Deception Bay has been promoting Mother’s Day with this truly wonderful widow display. The promotion of the season from the window and into the shop, using Mother’s Day collateral, is excellent.

The display shows how the newsXpress and Hallmark collateral can compliment each other and create a strong message to drive traffic and sales for this vitally important retail season.

The Mother’s Day gift range at newsXpress Deception Bay is broad and appealing, helping the business to drive good sales not only of Hallmark Mother’s Day cards but also of Mother’s Day gifts in-store.