newsXpress Grovedale has been promoting the One Direction posters from newsXpress preferred supplier Impact as part of their pitch of 1D products in-store.
Leveraging interest generated from 1D titles from magazine publishers Pacific and ACP, the posters are a nice margin and sales bonus.
The group is set to be high-profile for some time.
The One Direction poster unit is terrific in that it takes up a small floorspace footprint.
