Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Promoting to shoppers at the counter

newsXpress East Maitland promotes magazines and Optus SIM cards to shoppers as they enter the business with these tactically placed slim display units.

Each unit presents an clear value proposition.

The Optus unit promotes the $2 SIM cards – an easy purchase.

The Pacific Magazines unit promotes the opportunity to win $250 with three current a popular titles featuring in the floor display unit.

Placing these units in high traffic locations and ensuring they are stocked with current product is vital to their success. The placement at newsXpress East Maitland is perfect – shoppers see then units as they walk in the door and as they head to the counter with their purchases.

Getting shoppers to add to their shopping basket is the icing on the cake as they say. newsXpress presents its members with plenty of opportunities to ice their cake thanks to some wonderful impulse purchase opportunities from our partner suppliers.

AFL Beanie Kids selling well in WA

newsXpress stores in Western Australia are loving the AFL Beanie Kids. They are selling like a treat.  Many of the teams and not just WA teams.

The display in the photo is from newsXpress Whitford City. This shows the stand in a perfect location – easily seen by all shoppers entering the business.

newsXpress has helped members tap into this wonderful product and shares tactics and marketing tools for driving the opportunity to the max. This puts more money in the cash register and shows the added value newsXpress brings.

newsXpress EXCLUSIVE: Go Green and Gold promotion

ACP Magazines and newsXpress are proud to announce the launch on July 30 an EXCLUSIVE promotion for newsXpress shoppers and newsXpress members.

GO GREEN AND GOLD will leverage interest in the Olympics by offering the opportunity to win one of four entertainment packages being given away through the promotion.

The total prize pool is valued at over $17,000 for this four week promotion which is exclusive to our retail network.

The promotion will be supported with an extensive array of marketing collateral with which to promote the prize pool and the associated magazine titles.

To get in the running, newsXpress customers will need to purchase one of the following ACP titles:

  • Woman’s Day
  • Australian Woman’s Weekly
  • Australian House and Garden
  • Cosmopolitan
  • Street Machine
  • Zoo
  • Take 5
  • NW

At the counter and on marketing collateral in-store there will be details on how to enter. It’s easy … customers can go to the website or scan a QR code. In seconds they can be entered to win a highly-prized entertainment package.

newsXpress appreciates the support from ACP in making this exclusive opportunity available to us.

Better Homes and Gardens is the perfect Sunday promotion

Better Homes and Gardens is a top selling magazine in newsXpress stores. It is a particularly successful magazine on Sundays and all through the weekend.

The newsXpress members who do best with the title take a multi-layered approach to promoting the title.

The most success comes when newsXpress members promote: in-location, with newspapers and at the counter. This gives shoppers three opportunities to see the title.

Offering this support for BHG on the weekend works because of the TV show lead in, the radio show and that the weekend is when people tend to think more about the topics covered in the magazine.

Thanks to terrific support from Pacific Magazines with collateral and marketing tools, newsXpress members are achieving well above average sales success for this title.  This is money in the bank for newsXpress members.  It is also additional traffic which often results in purchases of other items.

The bonus is the newsXpress Magazine Club Card loyalty program which helps bring BHG and other magazine shoppers back.

inkoos – the fun gift

inkoos have started arriving in stores following the recent round of members meetings and they are looking terrific on display. These wonderful cute things come packaged with everything you need to create a wonderful keepsake.

Shoppers buy inkoos for themselves or as a gift.

newsXpress members who have ordered are ahead of the curve and are getting established as the go to retailers to make the most of the opportunity.

newsXpress is leading and delivering wonderful opportunities for newsXpress members – great products backed with great merchandising ideas and supported with marketing assistance to drive traffic and sales. Talk about a win!

Toblerone offer for Father’s Day from newsXpress

newsXpress members have been presented plenty of terrific opportunities for Father’s Day from a range of preferred suppliers. One offer is this KING DAD Toblerone. It’s 400g of deliciousness, a certain treat and tempter for Dads all over.

A tasty treat for Dad and the family to share while trading stories and good times on Father’s Day. It’s also a perfect gift to package and mail to a Dad far away.

newsXpress members are salivating at the opportunity of selling this delicious dad treat for Father’s Day. Some are planning on this as being a centrepiece for Father’s Day. Others plan on it being an impulse purchase item displayed with newspapers.

Some people could be disappointed given the interest in this terrific product. First in best dressed as they say.

newsXpress will support this item with promotion across a couple of our marketing platforms.

News range of Hallmark interactive cards impressive

newsXpress members are loving the new range of Hallmark interactive cards coming through from newsXpress strategic partner Hallmark Cards. Hallmark is the interactive innovator, having lead in this field for years now in Australia and internationally.

Shoppers have responded to the interactive cards with excellent business. This will increase as the new range of interactive cards rolls through the network refreshing stores and reigniting engagement in cards as an interactive product.

newsXpress members are reporting sales growth from Hallmark product and Hallmark is facilitating this with excellent service.

AFL big in WA

Check out the window display at newsXpress Whitford City.  For a Western Australian based business with some parochial shoppers in the centre this is a good display showing off AFL products from a newsXpress preferred supplier.

This display shows off to customers in the centre that the business offers range. The subtle message is that you’ll find what you are looking for here. And shoppers do. Jim and the team have a wonderful business with an excellent range of products from newsXpress preferred suppliers.

newsXpress promotes Pacific Magazines database campaign

newsXpress members across Australia are promoting the Pacific Magazines campaign to build a larger marketing database.

With cash of $1500 up for grabs for shoppers, this is a wonderful cash prize promotion to promote at the front of the newsagency, over the counter and in correspondence to customers.

newsXpress is 100% behind this campaign as we appreciate the value of a good database for marketing local businesses.

We are helping newsXpress members with advice on how to make the most of the opportunity presented thanks to Pacific Magazines.

Promoting The Block magazine at newsXpress Canterbury

They promoted The Block magazine from ACP Magazines at newsXpress Canterbury with newspapers and it sold a treat.

This magazine display space with newspapers is a newsXpress initiative introduced in this and other businesses to drive incremental purchases of magazines by the more traditional newsagency shopper.

newsXpress identified The Block one shot as an excellent title for promoting in this space.

The display created by the team at Canterbury promoting The Block is excellent. Well done to everyone involved!

newsXpress members promoting Men’s Fitness magazine

newsXpress members are promoting the latest issue of Men’s Fitness magazine with a range of in-store initiatives like this attention drawing promo in the men’s magazine aisle at newsXpress Watergardens.

This is the only magazine being featured with a poster in the aisle – making it noticeable to every shopper entering the aisle.

Supporting Men’s Fitness is timely with this Olympic Games themed issue and cover.

Other newsXpress members have the title on the counter and at other impulse purchase ;locations in-store. The additional support should drive incremental business for this issue.

Promoting Home Beautiful magazine

newsXpress members have been promoting the latest issue of Home Beautiful magazine with aisle end and other displays as part of the support for the title and the nexus program from Pacific Magazines.

Thanks to the tools in the nexus program, newsXpress members are able toe easily promote Home beautiful inside and outside the newsagency and thereby leverage good traffic and sales for the business.

newsXpress members drive sales through the longest running loyalty program by a group in the channel.

Great baby display at newsXpress Eli Waters

The team at newsXpress Eli waters has created a terrific display promoting baby products – facing shoppers as they enter the business. This display leverages existing traffic and draws new shoppers who can see the display from outside the business. It’s fresh and appealing … different to the older style newsagency display.

All the products in the display have been sourced from newsXpress preferred suppliers. newsXpress get preferential pricing and other benefits.

newsXpress has in-house resources to help members range these products, display them and market them to shoppers outside their businesses.

Beanie Boos driving traffic and sales

newsXpress members right across Australia love beanie Boos. Sales are excellent throughout our retail network. Thanks to smart advice on in-store engagement and supplier support newsXpress members are banking excellent results. This is another bottom line success story from newsXpress. newsXpress members are raving … loving the results.

The latest growth has been helped by supplier advice and support at our latest round of newsXpress member meetings.

Whether displayed in the spinner or on the wall, newsXpress members love these little critters and the incremental business they are generating.

newsXpress members benefit more than others.

newsXpress embracing QR codes

newsXpress is about to release its first commercial engagement with QR codes with a special product launch about to hit our retail network. Collateral is being sent with a unique QR code for consumer engagement to drive product enquiry and sales. The unique code will be useable by any QR code reader on iPhones and Android devices … giving newsXpress shoppers an opportunity heighten their experience with our retail channel.

We understand that newsXpress is the first newsagency banner group to use a QR code in this way.

The QR code will be promoted in a number of ways and across multiple consumer engagement platforms.

Perfect timing for Prevention magazine promotion

The latest issue of Prevention has hit the shelves with perfect timing. The middle of Winter is when people start to feel a bit blah and here is a magazine with ideas for better eating and weight loss – all packaged in a friendly and accessible way.

newsXpress members and encouraged to promote the latest issue of Prevention at the counter, with weekly titles and with women’s titles. It’s a magazine where the whole cover need to be seen for the real value to be understood by shoppers.

Some newsXpress members are promoting Prevention with an email to their customers.

newsXpress members promoting Men’s Fitness

newsXpress members are being encouraged to promote Men’s Fitness magazine this week in the final stages of the lead up to the London Olympics.

With James Magnussen on the cover and the Olympic theme of the issue, this is an ideal magazine to promote away from the usual location – at the counter, with newspapers or as an aisle-end feature.

In promoting this issue of Men’s Fitness magazine in the lead up to the Olympics, we are expecting incremental sales for the title and greater awareness of our connection in-store with the Olympics.

Moshi Monsters driving sales at newsXpress Sarina

newsXpress Sarina is promoting the Moshi Monsters brand and products from Triqo with this display passed by shoppers as they enter the business.

Ideal placement is helping the business leverage excellent traffic for impulse purchases and this is done more easily by offering known brands shoppers recognise.  It’s a smart and successful move by newsXpress Sarina. Well done!

newsXpress preferred suppliers have plenty of products for impulse purchase promotions.

Second chance Lotterywest draw unites newsXpress WA members

newsXpress members in Western Australia continue to operate a much-loved and wonderfully successful second chance lottery draw. This drives sales for newsXpress members and helps them increase the rewards for customers who purchase Lotterywest products from newsXpress outlets.

This in-store marketing builds across the newsXpress group and adds value in-store and to Lotterywest. It’s a demonstration of genuine co-operation and partnership. It’s like the traditional second chance draw but on steroids thanks to newsXpress members working together – from organisation to promotion to prize draw.

Well done to our proactive newsXpress members in Western Australia for making this happen.

The phone shows some of our newsXpress members putting entries together for the latest prize draw. This was done at our member meeting in Perth just a few days ago.