Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

The Blob at newsXpress Port Fairy

newsXpress Port Fairy is another newsXpress enjoying excellent success with The Blob.  Selling 75% of the initial allocation in a few days, the store quickly sought additional product. Showing off the product at the counter and engaging with shoppers is working a treat for selling The Blob.

newsXpress stores have been having a great success with The Blob – selling out, ordering more and selling out again. This is a great success story!

The keys are to engage with shoppers, use the newsXpress collateral: t-shirts, badges, posters and pricing materials. This is not a product which can be price compared – ensuring excellent margin for newsXpress members.

newsXpress Eliminyt promotes Beanie Boos

newsXpress Eliminyt is having fun with the beanie Boos range of plush. Selling well from perfect placement adjacent to the main counter, these cute plush items are selling a treat for the business from the easy to shop round spinner.

Many newsXpress stores are reporting success with Beanie Boos from our friends at Big Balloon. They are easy to sell and purchased for many different occasions.

Featured at our last round of member meetings. The range has been taken up by high street, shopping centre and regional members. for some it is their entry into plush while for others it is an extension of an already strong plush offering.

In almost every situation Beanie Boos is working well for newsXpress.

Promoting FIJI trip competition from Pacific Magazines

newsXpress Knox is promoting the Pacific Magazine competition with this placement next to newspapers.

The store checks sales form the unit by counting copies. This way it can assess whether it is working well.  It is. Customers heading only for a newspaper can pick up a magazine on impulse, adding to their basket.

All newsXpress stores are participating in this promotion thanks to terrific collateral packs from Pacific Magazines.

This promotion is one of several from Pacific currently in-store.

newsXpress tagged in Cheeki TVC

newsXpress is the only newsagency group to be tagged in the TV commercial being run at the moment by Cheeki water bottles. These safe BPA free bottles are a hit in newsXpress stores. Being tagged is a coup for newsXpress members right across Australia and a reason to ensure the Cheeki products are displayed in a prominent position in-store. We sincerely appreciate the support of Cheeki in further promoting our brand.

Wall of toys at newsXpress Ocean grove

Check out the wall of toys on show at newsXpress Ocean Grove. Thanks to excellent buying and merchandising, newsXpress Ocean grove is to go to retailer for toys in the region. Offering an excellent range of toys in an easy to shop display – catering to all agents and interests. This is another example of good retailers catering to the needs of their local community.

New Cheeki water bottle stand at Ascot Vale

The new style Cheeki water bottle stand at Ascot vale is helping boost sales of the safe (BPA free) drink containers from our friends at Cheeki.

the stand hosts a range of Cheeki product and presents it in a professional and attractive way – helping each retailer with the stand to connect with the brand in a way certain to drive a better sales outcome.

Cheeki is a long term partner of newsXpress and a valued member of our preferred supplier community.

Hallmark Christmas Keepsakes at newsXpress stores now

Plenty of newsXpress stores across Australia have the Hallmark Christmas Keepsakes on the shop floor … and selling.

This year’s Hallmark Christmas Keepsakes are presented in a terrific floor display unit of a class and style ideal for promoting the exclusive Christmas themed items.

newsXpress stores ordered months ago in their planning for the run up to a successful Christmas.

Packaged for gift giving or preserving by collectors, these keepsakes help newsXpress members present a branded point of difference around the Christmas theme – a valuable point of difference for participating newsXpress members.

The Blob at Sanctuary Lakes

The team at newsXpress Sanctuary Lakes has done an excellent job bringing the display promoting The Blob to life.

This display draws attention to The Blob, makes it a must-see product.

newsXpress stores right across Australia have been selling out of initial product and are now well into selling the second round of product shipments.

Australia … you’re being blobbed.  At newsXpress!

This is creative newsagency marketing in action.

The Blob at Ocean Grove

newsXpress Ocean Grove has been promoting The Blob with this dance floor display – using images to connect The Blob with the display in a larger than life display. It’s terrific to see newsXpress members go the extra mile with the opportunity like The Blob.

The Blob is going to sell well for months thanks to shopper demand. It’s perfect in the run up to Christmas, ideal for the Kris Kringle gift.

This is newsXpress showing off more commercial value for members.

Father’s Day at Ocean Grove

newsXpress Ocean Grove has been having a terrific Father’s Day season with this display on the dance floor and promotions elsewhere in the business, pitching the excellent range of Father’s Day cards from hallmark and Father’s Day gifts in-store.

With the Hallmark and newsXpress collateral signposting the seasonal offer there is no doubting the go-to place for finding Father’s Day product in Ocean Grove.

newsXpress Ocean Grove is wonderfully connected to the surrounding community with excellent products and services.

Terrific GNS Market fair in Brisbane

We are enjoying being at the GNS Market Fair in Brisbane today. It’s been hard to get a moment to photograph the stand without people there talking about newsXpress and what we offer newsagents.

We are thrilled to have already caught up with plenty of newsXpress members and some terrific prospective members keen to grow their newsagencies.

Father’s Day window in Bairnsdale

newsXpress Bairnsdale has been promoting Father’s Day 2012 with this window display.

Featuring newsXpress collateral and some of the many Father’s Day products, the window is a terrific representation of the Father’s Day opportunity at newsXpress.

The window display cleverly promoted the Hallmark gift of a shaver to one lucky shopper at newsXpress Bairnsdale.

newsXpress stores are giving away prizes worth more than $50,000 this father’s Day season.

Father’s Day at Riverlink

newsXpress Riverlink has been promoting Father’s Day in-store with this shop floor display showing off wonderful gifts and capped by the newsXpress Father’s Day collateral.

While most Father’s Day sales are in the last week, going out early – as many newsXpress members have done – can generate excellent add-on business on impulse.

The newsXpress collateral has been complimented by members … loving the sweet, professional and unique message. we are proud to deliver fresh and creative collateral for each of the seasons to newsXpress members.

Father’s Day at Ascot Vale

Check out the Father’s Day power end display at newsXpress Ascot Vale. Bold. Compelling. Driving sales.

Using the newsXpress Father’s Day collateral in this way to head the display makes the purpose of the display clear.

newsXpress members had access to a broad range of Father’s Day products from many suppliers – enabling them to choose the product mix appropriate to their business needs.

Well done Ascot Vale on Father’s Day 2012.

newsXpress Woden promoting Father’s Day

newsXpress Woden in Canberra has been promoting Father’s Day across the front of the store, supporting newsXpress preferred suppliers inclusing startegic partner Hallmark Cards.

Giving over the whole front of the business in this way is a tremendous commitment which is rewarded with sales.

The range of gifts and cards is excellent and the merchandising professional and compelling.

newsXpress meeting with Hobart area newsagents today

newsXpress is meeting with Hobart area newsagents today to pitch the benefits of our group and how we help people grow more valuable newsagencies.

We are indebted to GNS and the ANF for giving us the opportunity to meet with Hobart area newsagents.

Our message is one of growth through embracing change.

Promoting The Blob with t-shirts

The t-shirts provided by newsXpress for promoting The Blob have been a hit across our retail network. newsXpress team members love them. They tell us that the choice of yellow was a masterstroke as it cuts through the visually bold array of colours in a newsagency.

The latest fashion shoot is from newsXpress Salamander Bay where two stars of the runway donned their t-shirt for The Blob to show off this exclusive to newsXpress product.

Everyone smiles when they hear about and use The Blob.

This is a fun product for all ages.