Choosing a marketing group is a decision you live with every day.
It shapes what you can stock, what you pay, what help you can call on and how your store looks to your community. It is worth taking time over.
Here is our case, put simply.
We have been doing this for 25 years. That is a long time in retail, and long enough for a track record to be tested by good years and hard ones. We are still here, and so are members who joined in the early days.
Our supplier access is genuinely different. More than half of our preferred suppliers do not supply newsagents at all. They do supply newsXpress stores. That single fact changes what a member can put on the shop floor. It means your range does not have to look like everyone else’s range, and it gives shoppers a reason to come to you specifically.
Then there is Seasonal Edge.
Seasonal Edge puts real prize value into each store, not a token gesture. It gives staff something to talk about and gives shoppers a genuine reason to say yes at the counter. The results speak for themselves, particularly on care sales, where the lift has been exceptional.
We are also accessible. That word gets used loosely, so we will be specific. Our entire head office team is made up of local retail specialists. People who understand stock, space, staff and seasons because they have worked with them. When a member calls, they reach someone who knows what they are talking about and can help that day.
Beyond all that, we do the unglamorous work. Category research. Business performance analysis. Cost negotiations. Practical advice that has been tested in real stores before it is shared.
We also try to be useful at the moments that matter most. Season planning. A range that has stopped working. A decision about whether to hold or exit. Those are the calls where an outside view, backed by data from comparable stores, saves both money and worry.
And we share openly between members. Good ideas rarely come only from head office. Some of the best moves we have passed on started in a member’s store, were tested elsewhere and then rolled out. A group works best when it moves information around, not just stock.
We are not going to claim we are right about everything. Retail does not work like that. What we will say is that we try things, measure them honestly and pass on what works.
If you run a newsagency and you are weighing up your options, have a look at what your current arrangement delivers. Then have a look at ours.
We would be glad to have the conversation.
