Storytime: 2020, corona and a trade and his dad

Storytime. “I don’t usually buy father’s day cards,” 20-something Jackson said with a wry smile, as he pushed a Father’s Day card across the counter, “but 2020 is a year of firsts.”

Jackson is a local tradie, he moved here last year when he started his apprenticeship. He’s not our usual Father’s Day card shopper. “I get on okay with dad, but we’ve never been card givers, we both prefer a beer.”

He’d chosen a fun card that said ‘Happy Father’s Day from the good one.’“ “The thing is, I don’t know what to write.” This is a common comment with Father’s Day cards. “Be yourself. Imagine it’s the last thing he ever reads,” I said, delivering our fine-tuned advice.

Jackson stood to the side of the counter and write his dad a note. I’m pretty sure I saw him wipe a tear, a happy tear, from his face as he closed the card to put it in the envelope.

This Father’s Day is different. The hugs being sent to dads will be cherished.

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mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

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