Storytime: magazine browsers

Storytime. Daphne is a perennial magazine browser. She’s been a regular for years, loving the craft and food magazines, often browsing for half an hour or so before choosing the ones she would buy. These days, Daphne is in an out quickly, because browsing is not encouraged by the health experts.

“It’s hard making a quick decisions,” Daphne was standing at the counter, wondering about the crochet and a food magazine on the counter. “I remember when shopping was fun and entertaining. These days it’s get in and get out.”

So much about shopping has changed. We loved people spending time considering their magazine purchases. These days, though, speed is key. We want everyone to be safe.

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I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]

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