Newsagency marketing group newsXpress last week launched details of Australia Day product opportunities, enabling newsXpress members to be ready to a terrific mix of products with which to promote the big day. By getting in now with stock orders, newsXpress members will be well prepared.
Month: December 2012
Best practice Jingle and Belle display
Check out the best practice approach to using the Jingle and Belle display unit from Hallmark at newsXpress Knox. Click on the image to see the detail.
In addition to the story books, this display is promoting a range of Hallmark Christmas products, making the display more valuable on the shop floor for the highly-prized Christmas shopper who walks the shop as if on a treasure hunt.
This stand is working well at newsXpress Knox, driving excellent results and presenting a strong brand message in-store.
Click on the image.
Patch and Beanie Kids at newsXpress Two Rocks WA
newsXpress Two Rocks in WA is having terrific success with Patch as well as the beanie Kids from the newsXpress Christmas catalogue.
Setting up the floor display unit for Patch is key to success. It sells a wonderful story. newsXpress Two Rocks and other members credit sales success to the floor unit.
Excellent gift offering at newsXpress Raine Square WA
newsXpress Raine Square in WA have an excellent gift range of the shop floor, leveraging newsXpress preferred suppliers along with some other suppliers in the mix.
This brand new newsXpress location is a wonderful ambassador for newsXpress representing well the brand and what we stand for.
Click on the image for a larger version.
newsXpress radio promotes royal pregnancy specials
newsXpress was the only newsagency marketing group promoting the special issues of New Idea and Woman’s Day magazines to come out this Friday. Our exclusive in-store live radio network was broadcasting the news yesterday very soon after the publishers made the announcement.
Another newsXpress difference.
newsXpress Meve promotes Patch and Beanie Balls
newsXpress Meve in WA is another newsXpress location offering a best-practice presentation of the Patch floor display unit along with the eye-catching Beanie Balls on top of the display.
Patch is selling out in many newsXpress locations with stores reporting that shoppers love watching the video playing in the display.
newsXpress Halls Head promotes Patch and Beanie Kids
newsXpress Halls Head is promoting Beanie Kids and Patch with these tactical placements at the entrance to the WA based newsXpress store.
Attracting shoppers with such excellent product is a good tactic for this centre based newsagency. Having product no one else has is a bonus as people like to give gifts others are unlikely to give. It also helps us guide a more appreciate margin for newsXpress members.
newsXpress Meve promoting Hallmark and Sharpie
newsXpress Meve in WA is promoting Sharpie pens with Hallmark Christmas cards in an excellent dual brand promotion.
This display is in an excellent location and driving good results for both brands in-store. Connecting the brands in this way is ideal for driving basket depth.
newsXpress negotiates good deals for members and helps turn the deals into cash with shop floor advice and guidance.
Welcome newsXpress Raine Square
newsXpress Raine Square is the latest newsXpress location in the heart of Perth in the prestigious Raine Square shopping centre.
This shop is a testament to professional retailing by Jim and the team and a retail presence that does newsXpress proud.
Beyond representing the newsXpress brand so professionally, this store also respects other important brands such as Lottwerywest and Hallmark, key in-store partners for the new business.
If you are in Perth, this is a must-visit business.
newsXpress Knox having a record Christmas
Christmas sales at newsXpress Knox City, a newsXpress corporate store, are at a record. Gifts are especially strong – led by the newsXpress exclusive range featuring the water canon, patch the talking dog, inkoos, beanie balls and other items.
The stunning display across the lease line of the business is attracting shoppers from the mall and driving sales to record levels.
While the front of store focus on the business is on gifts and cards, sales of more traditional lines – stationery, magazines, newspapers and ink – are strong and also experiencing excellent year on year growth. They are benefiting from the traffic growth generated by the Christmas displays ion the photo and in-store.
newsXpress continues to evolve the model for its member newsagents, engaging in its own experiences so that it can better inform its membership base about product, management and marketing opportunities.
Gifts for geeks drive newsXpress Christmas sales
newsXpress members have embraced the opportunity for geek-themed Christmas gifts with this range build around the Space Invaders and Pacman ranges.
These gifts are selling well at stores that have taken them, including some of our corporate stores.
We see customers purchasing the items for nostalgia for themselves as well as fir family and friends. The success of the ranges is an excellent example of the value of brands in building strong sales. The result is additional traffic attracted by the geek oriented ranges. Often these are shoppers who would not have visited a newsagency looking for such items.