Month: July 2012

Promoting The Block magazine at newsXpress Canterbury

They promoted The Block magazine from ACP Magazines at newsXpress Canterbury with newspapers and it sold a treat.

This magazine display space with newspapers is a newsXpress initiative introduced in this and other businesses to drive incremental purchases of magazines by the more traditional newsagency shopper.

newsXpress identified The Block one shot as an excellent title for promoting in this space.

The display created by the team at Canterbury promoting The Block is excellent. Well done to everyone involved!

newsXpress members promoting Men’s Fitness magazine

newsXpress members are promoting the latest issue of Men’s Fitness magazine with a range of in-store initiatives like this attention drawing promo in the men’s magazine aisle at newsXpress Watergardens.

This is the only magazine being featured with a poster in the aisle – making it noticeable to every shopper entering the aisle.

Supporting Men’s Fitness is timely with this Olympic Games themed issue and cover.

Other newsXpress members have the title on the counter and at other impulse purchase ;locations in-store. The additional support should drive incremental business for this issue.

Promoting Home Beautiful magazine

newsXpress members have been promoting the latest issue of Home Beautiful magazine with aisle end and other displays as part of the support for the title and the nexus program from Pacific Magazines.

Thanks to the tools in the nexus program, newsXpress members are able toe easily promote Home beautiful inside and outside the newsagency and thereby leverage good traffic and sales for the business.

newsXpress members drive sales through the longest running loyalty program by a group in the channel.

Great baby display at newsXpress Eli Waters

The team at newsXpress Eli waters has created a terrific display promoting baby products – facing shoppers as they enter the business. This display leverages existing traffic and draws new shoppers who can see the display from outside the business. It’s fresh and appealing … different to the older style newsagency display.

All the products in the display have been sourced from newsXpress preferred suppliers. newsXpress get preferential pricing and other benefits.

newsXpress has in-house resources to help members range these products, display them and market them to shoppers outside their businesses.

Beanie Boos driving traffic and sales

newsXpress members right across Australia love beanie Boos. Sales are excellent throughout our retail network. Thanks to smart advice on in-store engagement and supplier support newsXpress members are banking excellent results. This is another bottom line success story from newsXpress. newsXpress members are raving … loving the results.

The latest growth has been helped by supplier advice and support at our latest round of newsXpress member meetings.

Whether displayed in the spinner or on the wall, newsXpress members love these little critters and the incremental business they are generating.

newsXpress members benefit more than others.

newsXpress embracing QR codes

newsXpress is about to release its first commercial engagement with QR codes with a special product launch about to hit our retail network. Collateral is being sent with a unique QR code for consumer engagement to drive product enquiry and sales. The unique code will be useable by any QR code reader on iPhones and Android devices … giving newsXpress shoppers an opportunity heighten their experience with our retail channel.

We understand that newsXpress is the first newsagency banner group to use a QR code in this way.

The QR code will be promoted in a number of ways and across multiple consumer engagement platforms.

Perfect timing for Prevention magazine promotion

The latest issue of Prevention has hit the shelves with perfect timing. The middle of Winter is when people start to feel a bit blah and here is a magazine with ideas for better eating and weight loss – all packaged in a friendly and accessible way.

newsXpress members and encouraged to promote the latest issue of Prevention at the counter, with weekly titles and with women’s titles. It’s a magazine where the whole cover need to be seen for the real value to be understood by shoppers.

Some newsXpress members are promoting Prevention with an email to their customers.

newsXpress members promoting Men’s Fitness

newsXpress members are being encouraged to promote Men’s Fitness magazine this week in the final stages of the lead up to the London Olympics.

With James Magnussen on the cover and the Olympic theme of the issue, this is an ideal magazine to promote away from the usual location – at the counter, with newspapers or as an aisle-end feature.

In promoting this issue of Men’s Fitness magazine in the lead up to the Olympics, we are expecting incremental sales for the title and greater awareness of our connection in-store with the Olympics.

Moshi Monsters driving sales at newsXpress Sarina

newsXpress Sarina is promoting the Moshi Monsters brand and products from Triqo with this display passed by shoppers as they enter the business.

Ideal placement is helping the business leverage excellent traffic for impulse purchases and this is done more easily by offering known brands shoppers recognise.  It’s a smart and successful move by newsXpress Sarina. Well done!

newsXpress preferred suppliers have plenty of products for impulse purchase promotions.

Second chance Lotterywest draw unites newsXpress WA members

newsXpress members in Western Australia continue to operate a much-loved and wonderfully successful second chance lottery draw. This drives sales for newsXpress members and helps them increase the rewards for customers who purchase Lotterywest products from newsXpress outlets.

This in-store marketing builds across the newsXpress group and adds value in-store and to Lotterywest. It’s a demonstration of genuine co-operation and partnership. It’s like the traditional second chance draw but on steroids thanks to newsXpress members working together – from organisation to promotion to prize draw.

Well done to our proactive newsXpress members in Western Australia for making this happen.

The phone shows some of our newsXpress members putting entries together for the latest prize draw. This was done at our member meeting in Perth just a few days ago.

Great retail results for newsXpress stores

newsXpress members have reported an excellent end to the 2011/12 financial year with many members sharing year on year sales data showing terrific sales growth in traditional categories and valuable business in new product categories.

Seeing year on year growth of 10% and more is not uncommon in newsXpress businesses.

The success makes us question the doom and gloom of the media and others talking out in the marketplace.

Of particular excitement is the valuable growth being achieved y newsXpress members in product categories the group has been guiding newsXpress members towards. The guidance around categories has helped newsXpress members discover new suppliers and through bonus revenue which is driving business profitability.

newsXpress does not force members to buy from preferred suppliers. newsXpress members choose to do this thanks to the commercial terms and the opportunities which drive sales success.

Wonderful baby display at newsXpress Riverlink

newsXpress Riverlink has been running a wonderful baby display in the shop window – showing off products from newsXpress preferred suppliers.

Click on the image to see the display in detail.

Talk about professional! This display is driving traffic and sales – showing off the value of playing outside the usual in the newsagency space to chase traffic and sales.  Well done newsXpress Riverlink!

Sales data transparency from newsXpress

newsXpress has been sharing sales data by supplier with newsXpress members is the current round of member meetings. Such transparency is rare among newsagency marketing groups. The newsXpress data includes sales as well as newsXpress corporate margin.

In addition to sharing revenue data, newsXpress is also disclosing how this revenue is being spent on behalf of members.

This and other business performance data becomes invaluable for newsXpress members, demonstrating the value of acting as a group and the rewards of this for all stakeholders.

While some in the channel like to spin about their competitors, newsXpress welcomes the opportunity for strong sales performance numbers to speak for themselves.

2013 One Direction calendar set to drive traffic for newsXpress

As the only retailers with the first allocation of there One Direction 2013 calendar, newsXpress stores are set to benefit from a traffic boost as Directioners hunt down the sure to be popular calendar.

With 1D receiving excellent fresh publicity thanks to their involvement with the X Factor on the Seven Network, interest in the group remains current.

newsXpress supported newsXpress member engagement with the One Direction calendar by providing information about the group along with a pre-order form with which to drive certain business well in advance of the release of the calendar.

This calendar is another example of newsXpress adding its retail and marketing savvy to a well known brand to drive excellent new traffic and incremental revenue for newsXpress members.

This is newsXpress acting for the benefit of members … again.

Promoting Men’s Health olympics issue

newsXpress stores are promoting the latest issue of Men’s Health magazine with additional support this week thanks to the olympics feature of the issue and Australian swimming star James Magnussen on the cover.

This issue of Men’s Health is set to sell well with the games just about to start … hence the top traffic location placement of the title in-store.

Our friends at Pacific Magazines have helped generate retail traffic for us for this issue by sending an email campaign to shoppers promoting our businesses.

Email marketing is working a treat for newsXpress members thanks to the platform provided for us by Pacific Magazines.

 

Big Balloon enjoying newsXpress member meetings

Big Balloon is another newsXpress preferred supplier enjoying tremendous success from the latest round of newsXpress member meetings.

The engagement between newsXpress members and Big Balloon is commercially valuable for supplier and member as information is shared on how to drive sales of the wonderful range of products on offer.

We have allocated plenty of time in the sessions to enable newsXpress members and suppliers to not only look at products but to share ideas for driving sales and shopper traffic.

A common theme of this round of member meetings is the sales success being reported. What retail slump? is a common theme.

newsXpress is thrilled to be facilitating such valuable business-building opportunities with suppliers.

Text message campaign drive magazine supper traffic

newsXpress members are loving the traffic they can generate using the text message campaign tools in the Pacific Magazines nexus marketing tool suite. Was partners with pacific in this excellent suite of tools, all newsXpress members have access regardless of size. Delivering the text message and other marketing told to newsXpress members arose the entire group delivers a wonderful benefit not only for each of our retail locations but also for our friends at Pacific. They understand that the stronger and more successful our businesses are the more successful they are as a key supplier of top-selling magazine titles.

newsXpress members use the marketing tools to promote pacific and non pacific products. The example on the left is a general magazine promotion used by our Knox store to drive overall magazine sales with the lure of a free gift with purchase.

Learning more about Beanie Kids at newsXpress member meetings

Skansen has been supporting the latest round of newsXpress member meetings and taking the opportunity to share product information, show off the latest Beanie Kids and help newsXpress members to understand how to tap into the Beanie Kid opportunity in their area.

The trade display which is an integral part of each newsXpress member meeting serves a dual purpose – offering excellent deals from newsXpress preferred suppliers and educating newsXpress members how to make the most from each spiller relationship. This often comes down to product knowledge … understanding the products and how to leverage their appeal to drive store traffic and sales.

This round of ewnsXpress member meetings is proving to be very valuable to members and suppliers.

Today, our member meeting roadshow is in Brisbane.

Exclusive Olympics promotion at newsXpress

newsXpress is proud to be sharing details of an EXCLUSIVE olympics themed promotion to run in newsXpress locations starting across Australia later this month.

With close to $20,000 in consumer prizes on offer, this is a wonderful mid-winter promotion to drive traffic and sales in newsXpress stores.

This promotion is being made available to newsXpress members at no cost. It will be promoted in-store with professional collateral along with active promotion in-store on our live newsXpress radio.

newsXpress is thrilled to be delivering to newsXpress members such a valuable and shopper inspiring in-store promotion.

Terrific gift display at Caboolture

newsXpress Caboolture has setup a terrific gift display featuring a small selection of the broad and wonderful range of gifts they have in-store. This display uses excellent visual merchandising techniques to make the products the hero, to draw attention to them and thereby increase the spend of shoppers in-store.

newsXpress offers members access to a range of visual merchandising skills and assistance so that our member businesses can make the most of wonderful preferred supplier opportunities.

newsXpress visual merchandising advice ranges from consulting to in-store training to education at member meetings.