newsXpress delivered a free half-day training session for Mackay region newsXpress members at newsXpress Sarina on the weekend. The session was another of a series being run by newsXpress to train employees of newsXpress businesses in best practice when it comes to magazines. We reinforce the newsXpress exclusive magazine management principles which we know drive sales.
Month: May 2012
Stunning slow cooker presentation at newsXpress Grovedale
Well done to the newsXpress Grovedale team for their amazing display promoting the ACP Slow Cooker 2 cookbook. One day last week the display was taken to new heights with a chef in for the day cooking a delicious meal.
Complete with crystal stemware, red wine, flowers, real fine china crockery, silver cutlery and the finest of irish linen, the in-store event created a wonderful buzz. The Slow Cooker 2 recipe filled newsXpress Grovedale with delicious smells.
newsXpress to attend Hallmark Gold Crown Summit in Las Vegas
A contingent of newsXpress members and staff will be the only Australian retail representatives to attend and participate in the Hallmark Gold Crown Summit at the Bellagio hotel in Las Vegas next month.
Attending the Summit will provide newsXpress representatives with exclusive and wonderful learning opportunities as well and valuable networking opportunities with other retailers and key people within the Hallmark organisation.
The conference will be preceded by a look at retail around Las Vegas with colleagues from Hallmark UK stores. The last day in Vegas will be a newsXpress only day looking at some more unique retail situations in the city and surrounds.
newsXpress phonecard the GOOD VALUE phonecard
The newsXpress phone card is a perfect card to help people cut interstate and international call costs. This exclusive newsXpress branded phonecard is an excellent value phonecard, offering access to low cost calls inside Australia as well as overseas.
This is a what you see is what you get phonecard. There are no hidden fees or charges. It offers excellent value and wonderful customer service.
Every time the newsXpress phonecard is used, customers connect withy the newsXpress brand. The money they save, the calls they make, the service they receive … these all connect with the newsXpress brand.
Now is the perfect time for newsXpress members to be promoting the newsXpress phonecard and offering it to regular customers as well as to those travelling in our areas.
The newsXpress phonecard is a product of which we are most proud.
Promoting the Pacific Magazine WIN A CAR competition
newsXpress Knox City is promoting the WIN A CAR competition from Pacific magazines with this behind the counter display. Talk about presenting a clear message to shoppers.
This is a best practice display making the most of the collateral from Pacific Magazines. It attracts shoppers with the car opportunity and draws attention to some of the titles being promoted.
NEWSXPRESS EXCLUSIVE: One Direction Calendar offer
newsXpress newsagency outlets will have the One Direction calendar for a month before any other retailer in Australia.
That’s right. In an exclusive deal negotiated by newsXpress, newsXpress members will have access to the calendar and thereby have an opportunity to drive sasles well in advance of other retailers, banking valuable margin dollars as a reult.
newsXpress members are ordering the calendar to ensure they have sufficient stock to meet demand by Australia’s vast legion of One Direction fans, fans who sold out an extraordinary number of 2013 concerns just a couple of weeks ago.
In addition to negotiating exclusivity, newsXpress provided members with a customer preorder form … stores are reporting excellent sales.
Yes, another valuable newsXpress difference in action.
Grand Designs Australia a hit for newsXpress members
The launch issue of Grand Designs Australia is proving to be a hit for newsXpress members. In addition to bonus margin and delayed billing, newsXpress members are able to access additional stock to serve shopper needs and make the best return possible form the title.
At the counter, next to newspapers, with weeklies and with home and living titles … Grand Designs Australia is working everywhere. newsXpress members continue to report sales well into the on-sale.
This title looks like it will achieve an excellent sell-through … very nice.
newsXpress helps members profit from Lolita glasses
newsXpress is proud to have introduced many newsXpress members to the range of Lolita glasses by including them in seasonal offers for some time now. Most recently, they were part of a range of products offerd for Mother’s Day from which members could choose the products they wanted to card for the season – if any at all.
Thanks to the introduction of the range by newsXpress we have newsXpress members who are now stocking the glasses with regularity and enjoying excellent sales success as a result.
newsXpress researches and presents a broad range of products including gifts to newsXpress members, leaving the purchasing decision to individual stores to decide what is appropriate to their needs and circumstances. newsXpress members tell us they love that they are not forced to take products.
Members who have taken on the Lolita glasses range year round are enjoying excellent sales, banking wonderful margin dollars as a result.
newsXpress is proud to share this and other success stories enjoyed by newsXpress members.
Bride to Be shoppers could WIN A CAR!
newsXpress members are loving the WIN A CAR! promotion which is being run with strategic partner Pacific Magazines. One tittle being promoted as part of this popular campaign is Bride to be. Using the marketing collateral from pacific and simply placing a header card behind the magazine, newsXpress members are able to connect this title with the campaign which is running throughout the store. It’;s a simple way to get shoppers to take a second look at a title from a busy magazine display.
Whether it’s at the title level or overall in-store the WIN A CAR! campaign is working a treat. newsXpress members are exploring wonderful creative and tactical ways to make the most of the opportunity.
Promoting Slow Cooker 2 as a gift
newsXpress Knox City in Victoria had success promoting Slow Cooker 2 as a Month’s Day gift with this display at the main sales counter and a promotion at the front of the store pointing into the shopping mall.
The creative team at Knox showed shoppers that this title was an ideal gift for mum this Mother’s Day. It worked especially well for last minute shoppers thanks to the sales counter placement in-store.
Slow Cooker 2 has come out at the right time with Winter around the corner and slow cooker season now cranking into action. newsXpress stores are reporting excellent sales as a result of a broad range of in-store activity.
Joining the Franchise Council of Australia
newsXpress has joined the Franchise Council of Australia, the peak body of franchise organisations in the country. Through this membership, newsXpress and its members will be able to tap into a vast knowledge base. newsXpress will also get to network with successful franchisors and discuss opportunities and learn from the experiences of others.
Joining the FCA is part of a series of measures taken by newsXpress as it structures itself for the next phase of our business development. 2012 has already been a busy year in this regard with a new operational structure, new employees, new member services, new members and new supplier deals.
The growth being achieved by the newsagency marketing and management group is delivering excellent commercial rewards as assessed by newsXpress members and newsXpress suppliers.
newsXpress is already actively participating with the Franchise Council of Australia on a number of fronts on behalf of our member community.
Another best practice Mother’s Day – newsXpress Woden
Check out the best practice approach to Mother’s day at newsXpress Woden in there ACT. From the clean and professional shop front you can see through to the rear of the store.
newsXpress Mother’s Day collateral handing from the ceiling highlights the Mother’s Day season within getting in the way of shopping.
newsXpress Woden is a wonderful looking shop where professional retailing delivers excellent results in a highly competitive shopping centre.
newsXpress announces more training opportunities for retail staff in newsXpress outlets
newsXpress has announced another EXCLUSIVE in-store training session for employees of newsXpress member businesses.
This session, later this month on the Sunshine Coast in Queensland will deliver training on visual merchandising and magazine management.
newsXpress members will send employees for the free training which will be delivered in a newsXpress member location. This is the real value of the training – delivering it to the people who directly work in these areas of newsXpress businesses.
The three hour training sessions in magazine management and visual merchandising will deliver skills which enable newsXpress store employees to better serve the businesses in which they work as well as build their personal portfolio of skills. It is practical and valuable training showing off the newsXpress difference.
This training is a new service developed and delivered by newsXpress this year at no cost to newsXpress employees.
newsXpress promotes Men’s Fitness magazine
newsXpress stores are promoting the latest issue of Men’s Fitness magazine with a free gift of a past issue of the magazine.
This special offer is designed to introduce shoppers to Men’s Fitness with bonus content in the form of a recent past issue of the title. Given the timeless nature of the articles, the free issue delivers excellent value for the same price.
Promotions include placement with newspapers, with meekly magazines and at the sales counter.
newsXpress Grovedale promotes Pacific Magazines
newsXpress Grovedale, like newsXpress stores around Australia, is promoting the Win a Barina Spark! competition with this bold display in a high traffic location.
Focused on titles from Pacific Magazines like That’s Life, New Idea, Who and Better Homes and Gardens, this display is all about driving sales … and driving sales it is.
We are hearing wonderful success stories from newsXpress members as they drive excellent business around this prize opportunity.
Since not all newsagents have this promotion, it’s an excellent opportunity for promoting a newsXpress point of difference with all newsXpress stores participating.
Best practice seasonal representation
newsXpress Cooma made excellent use of the collateral provided for Mother’s Day 2012. We feel that their embrace of the season to make it the clear and dominant message throughout the store represents a good example of best practice use of the material.
In providing landscape and portrait posters, newsXpress presented members with collateral to suite a range of occasions. As the photo shows, this part of newsXpress Cooma made good use of the portrait posters down each aide of the newsagency in Cooma.
Happy Mother’s Day
To all the mothers, grandmothers, friends, mentors and others who provide a mothering support and spirit…
Wonderful Mother’s Day gifts at newsXpress Woden
newsXpress Woden has been offering an excellent range of gifts for Mother’s Day including this range from newsXpress preferred supplier Gibson.
Placed on a high-impact aisle end, the Gibson range faces shoppers as they enter the business. It’s a nice and valuable part of the Mother’s day range at the wonderfully stocked and merchandised newsXpress Woden store.
newsXpress members like the Gibson gift range for its diversity not only at peak seasonal times like Mother’s Day but also through the year for regular gift giving occasions.
newsXpress Woden represents best practice when it comes to gift ranging. Congratulations to the team.
Great Mother’s Day at newsXpress Cooma
newsXpress Cooma has been offering a terrific range of cards and gifts for Mother’s Day 2012, leveraging the opportunities form the newsXpress preferred supplier suite as well as from our friends at Hallmark Cards.
With clear branding in a high traffic area, shoppers at newsXpress Cooma are present an excellent range in an easy to shop manner.
Sales growth is the result and this is what retail is all about. Kudos to the team at newsXpress Cooma for their continued success in this business which is loved by Cooma shoppers.
Mother’s Day at newsXpress Dandenong Plaza
newsXpress Dandenong Plaza, one of our newest newsXpress members, has been promoting Mother’s Day gifts and cards with this display in-store. The dance floor based range of gifts is framed professionally with the Hallmark Mother’s Day cards behind.
newsXpress members had access to an excellent range of gifts for Mother’s Day 2012 from a broad range of suppliers … and at special prices thanks to the work of our national merchandise team. newsXpress Dandenong Plaza took advantage of this as the photo shows.
With one day to go, Mother’s Day 2012 has been a hit right across the newsXpress group.