Month: April 2012

Preparing for the launch of Grand Designs Australia

newsXpress stores were been presented an opportunity to get in on the certain success of the launch issue of Grand Designs Australia from newsXpress preferred supplier Universal Magazines. This new magazine launches on May 2 and newsXpress stores can pre order the quantity they want so that they can give the title prime position support and drive the best possible sales outcome.

Getting in early with title launches is another way we can show off leadership in the magazine department and drive above average sales performance as a result. This offer from Universal Magazines is another example of the newsXpress difference.

AFL Beanie Kids go nuts across newsXpress stores

The AFL Beanie Kid range has gone nuts across newsXpress newsagency stores with some having sold out their initial allocation four times over.

The photo shows the stand at newsXpress Pakenham early in the season. Their AFL Beanie Kid sales have been excellent as Pakenham locals have been shopping for Beanie Kids for their favourite AFL teams.

Thanks to our friends at Skansen Brands we have been able to source products and invaluable product knowledge and education with which we can maximise the opportunity. Sometimes, having them product is just part not the requirement – product knowledge and understanding the shopper helps you make the most from the opportunity.

This is a newsXpress difference – taking product knowledge and turning it into something genuinely unique and valuable. Once you add product accessibility you have a commercial winner.

While AFL beanie Kids are a challenge to source at the moment, newsXpress is well placed to make this work for stores not only for this season but for the Beanie Kid range throughout the year.

In the newsagency space, newsXpress owns the Beanie Kid opportunity.

newsXpress newsagencies promote Pacific Magazines Barina competition and drive sales

newsXpress Sandgate in Queensland, like so many newsXpress stores is promoting the Pacific Magazines Barina competition in a high profile location facing shoppers as they come into the business. This display is visually powerful and certain to drive incremental business for the promoted Pacific magazines titles.  We con side this display at newsXpress Sandgate to be a best practice display for this promotion.

Stunning Mother’s Display at newsXpress Pacific Fair

newsXpress hosted a store employee training session at newsXpress Pacific Fair on Monday night. This was attended by many employees of newsXpress stores on the Gold Coast. One group in the training focussed on Visual Merchandising under the guidance of newsXpress COO Rob Henderson.  The photo shows just part of the stunning Mother’s Day display they created.  Click on the image to see the detail and how they made good use of the newsXrpess exclusive collateral.

Wild Republic enjoying success at newsXpress Bairnsdale and across the network

newsXpress Bairnsdale is promoting a broader range of the Wild Republic which was offered to newsXpress members at our national conference last month. This range is fun and engaging, connecting with a valuable shopper demographic and driving excellent impulse business. newsXpress stores, like Bairnsdale, which embraced the Wild Republic opportunity are reporting excellent results.

In addition to the fun of the Wild republic range is their commitment to education. Wild Republic educates children about the beauty and wonders of nature in entertaining and creative ways. Their products have been praised around the world. here in Australia they are supported by the Australia Zoo.

The quality and educational and social value of the Wild Republic range is unquestionable. This is why newsXpress is proud to be offering it in newsXpress stores and is thrilled to be enjoying excellent slew as a result.

The commercial and social success of Wild Republic is another example of the newsXpress difference. Sure we could source a cheap China knock-off. But it would not come with the added value and it is this added value which drives value for the business in the long term.

Brands are important in the newsagency channel, now more than ever. Those who do not get this will realise their mistake eventually. newsXpress has a plan and this is reflected in our preferred supplier product portfolio.

Best practice Cleo display at newsXpress Glendale

newsXpress Glendale has setup what we consider to be a best practice display promoting Cleo magazine from our friends at ACP Magazines at the counter.

Featuring the free Model & Co. gift with the title, this display cannot be missed by shoppers as they enter newsXpress Glendale.  Click on the image to see the display in detail.

Promoting the One Direction one shot

newsXpress Middle Park has been promoting the One Direction one shot from Pacific Magazines with this well-placed impulse display on the dance floor.

Designed to capture high magazine traffic and drive impulse purchases, this tactical display for the One Direction magazine title is what newsXpress stores do for magazines and shows another reason we enjoy excellent magazine success.

The One Direction title fromPacific Magazines has been a hit for newsXpress stores, generating excellent incremental traffic and revenue this month. It has been timed wonderfully to make the most of their tour as well as school holidays.

Free puzzle book with New Idea this week in newsXpress stores

newsXpress newsagencies are offering a free 32-page puzzle book with New Idea this week. Not all retailers have this valuable add-on for the magazine. newsXpress is the only group where this extra value gift is available through the entire group … showing off another valuable contribution from newsXpress and our strategic partner, Pacific Magazines.

The giveaway will not only help the sales of New Idea, it will also help the sales of the New Idea Jumbo Puzzles title which is in-store now.

Here at newsXpress we love magazines because we understand them, the value they offer today and how we can make the most of this opportunity for the next phase in our evolution as a retail brand.

Customers loving Blooming Expressions from Hallmark

Many newsXpress stores across Australian has the Blooming Expressions products on the shop floor as part of their card and gift range. This is especially timely for the Mother’s Day season.

With Blooming Expressions, newsXpress shoppers get to show someone your love in a special fresh new way … many times over and remaining fresh. They are a completely new take on giving flowers.

We see the Hallmark Blooming Expressions as being something to give from a child to a parent, friend to friend, partner to partner or just because … a Blooming Expressions makes a wonderful and memorable gift where you want your feelings to be recalled easily on the desk, mantle piece or the bedside table.

Placed in high-traffic locations in newsXpress stores, the Blooming Expressions range helps newsXpress position itself as innovative in the card and gift space.

Through our strategic partnership with Hallmark, newsXpress has been able to ensure easy access to the Blooming Expressions range for newsXpress members along with valuable insights with which we can turn the product opportunity into sales.

 

A newsXpress customer could win a Barina Spark

Starting today, newsXpress is part of a group of newsagents participating is a giveaway with a Barina Spark as the Main prize. Being run by our friends at Pacific Magazines, this promotion is set to drive customer engagement, magazine sales and the fun we get to have in store making the post of the promotion.

The details of the promotion were shared with enwsXpress members a week ago so that they had time to prepare to make the most of it. Some have large displays planned. At least one newsXpress store will have a Barina Spark in-store – to promote the giveaway.

Whether it is New Idea, Famous, Who, That’s Life or some other Pacific Magazines title, customers are sure to be keen to get in on the opportunity … to make the most of such a valuable promotion.

How we engage as a group is an opportunity to show off the newsXpress difference to other publishers, our customers and to ourselves.

Strong newsXpress support for Slow Cooker 2

newsXpress stores are ordering the new Slow Cooker cookbook to come from ACP magazines in good numbers.

Out early next month, Slow Cooker 2 looks set to leverage the success of the first Slow Cooker cookbook with which newsXpress had tremendous success. Indeed, it was newsXpress which showed ACP just what could be achieved with this title, some stores selling hundreds of copies. ACP air freighted in a special order of extra stock to keep up with the newsXpress demand.

Some newsXpress stores are taking pre-orders of this new cookbook, so that shoppers are not disappointed. The cookbook will be in newsXpress stores six weeks ahead of it hitting supermarket shelves. newsXpress is making the most of this opportunity.

Mother’s Day at newsXpress Darra

newsXpress Darra in Queensland got in early with Mother’s Day starting with this display of some of their Mother’s Day gifts right after Easter.  The photo does not capture the rest of the store which is decked out in Mother’s Day signage and offering all sorts of Mother’s Day treats to Darra shoppers.

Whether it is newsXpress Darra or any newsXpress store, Mother’s Day is up and trading across the country. newsXpress is funding in excess of $50,000 worth of prizes through newsXpress shops this Mother’s Day. We believe it is the biggest prize giveaway in the newsagency channel for Mother’s Day 2012. Darra shoppers can be in the running for a prize from newsXpress Darra.

Promoting ACP cookbooks at newsXpress Streaky Bay

newsXpress Streaky Bay in South Australia has setup a terrific display promoting the latest range of ACP cookbook titles.

This display faces shoppers as they enter the store, seeking to drive impulse purchases of the great range of food titles.

newsXpress members are enjoying wonderful sales success with the ACP cookbook range by carrying a broad selection of titles to cater to a range of foodie interests.

The display at Streaky Bay is timely as it shows the business off as to the go-to place for ACP cookbooks in Streaky Bay.

Promoting Mother’s Day at newsXpress Eli Waters

newsXpress Eli Waters is promoting Mother’s Day in a high traffic location with this display showing off a terrific range of gift and capped with newsXpress Mother’s Day collateral.

History has shown that going out with Mother’s Day immediately after Easter works well, driving excellent gift and card sales for the popular retail season. Keeping the message simple ensures cut through – this is where the newsXpress Mother’s Day collateral works a treat.

newsXpress this year offered members a broad range of Mother’s Day gifts at competitive prices along with a high-value in store shopper price for every Hallmark newsXpress store.  The total prize pool available for newsXpress shoppers exceeds $50,000, making it tremendously valuable for our customers.

In promoting Mother’s Day with a bold and exciting display, newsXpress Eli Waters is getting in early and driving good Mother’s Day business as a result.

Great support for That’s Life campaign

newsXpress Sarina has setup a terrific display promoting the That’s Life Scrabble promotion which is running with the magazine.

The location of the display is perfect – high traffic and ready to drive impulse purchases of That’s Life.

The display brings the Scrabble connection to life an a visually exciting way. this is vital to cutting through with shoppers and getting them to engage with the title … and purchase it.

All newsXpress members have access to these promotions from our friends at Pacific Magazines. The sales data shows that businesses engaging with these promotional opportunities achieve above average sales growth. This is great news for newsXpress members and for our publisher friends.

Brands beat cheap China product any day

Just ask some of the shareholders in major retailers what they think about the strategy of selling cheap China product. Many business leaders who thought price was a valuable business differential have found, in their sales and share price, that price leadership has a limited life value.

newsXpress focuses on known brands, brands people love and respect, brands shoppers seek out. There is excellent evidence that shoppers will pay more for a brand they know and trust. There is also excellent evidence that brands deliver repeat business.

newsXpress understands that it is the margin dollars you bank over time which matters most, far more than extra margin you may make off a couple of products which do not drive repeat business.

This is part of the newsXpress difference … well researched and considered business strategy which delivers good business today and repeat business tomorrow.

We believe in brands and that brands do matter to consumers. This is one reason for success benign enjoyed by newsXpress members in terns of traffic growth as well as sales growth.

April In-Store Offers newsletter helps in newsagency marketing

A week before the end of March newsXpress provided members with the April In Store Offers newsletter.  This is packed with news designed to help newsXpress members drive sales. A feature is that the newsletter can be personalised by members to present a newsletter from their specific business.  This means local newsXpress members show their local communities a newsletter with only their local store listed.

newsXpress provides the newsletter to members at no cost. Many use it in mail and email campaigns while others make sure that every shopper to the business receives a copy.

The newsletter is just one part of a comprehensive marketing strategy developed y newsXpress for newsXpress members … it’s another reason newsXpress stores are performing so well in this marketplace and why our members are targeted by others.

Innovative magazine promotion from Eli Waters

Kudos to the team at newsXpress Eli Waters for an innovating promotion of Australian Gourmet Traveller magazine.  With so many good displays in-store, sometimes it is a simple and personal approach which works well to get people looking at a magazine title they might usually have ignored.

The photo shows the simple, effective and award winning promotion from the Eli Waters team … more customers would know about Australian Gourmet Traveller magazine as a result.

Placemats an excellent addition to newsXpress range

These educational placemats are an excellent addition to the range of educational themed products available from newsXpress stores.

Promoted as part of events at our National Conference in Melbourne last month, the placemats that were ordered are now arriving in-store and generating excellent results.

Parents, grandparents and friends love having such a valuable and enjoyable gift to give … a great way to educate kids.

newsXpress takes care to partner with suppliers who can provide quality products which our members will be proud to offer and their customers equally proud to give.

Great product deals and strategies and tactics for turning these into cash is the newsXpress difference.

Leveraging the AFL product opportunity

newsXpress Bairnsdale leveraged the AFL opportunity to the hilt with this excellent product display featuring a broad selection of AFL themed product.

From the AFL beanie Kids to AFL books to AFL cards, the display screamed AFL and attracted AFL fans of all ages.

Bringing products together from a number of suppliers like this is smart. It serves the customers and delivers excellent business as a result.