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Month: August 2011
Smurfs at Bray Park
newsXpress Bray Park is another newsXpress location embracing the opportunity of Smurf branded products. With the new Smurf movie almost here there is plenty of hype around the Smurf brand and newsXpress Bray Park and other newsXpress members are set to enjoy sales from this.
There are two types of Smurf product – the original design and the design from the new Smurf movie. Each caters to a different market.
newsXpress is the only newsagency marketing group to engage with the broad Smurf opportunity. Members are loving the sales.
newsXpress Ocean Grove Promotes Lovatts Puzzle Titles
The selection of Lovatts crossword and puzzle titles located in with weekly magazines is an important factor in success with these titles at newsXpress Ocean Grove. The placement in the photo is in addition to the placement in the regular location for crossword titles in this busy newsagency.
This additional investment in space in such a high traffic area is vitally important to achieving incremental business for newsXpress Ocean Grove as well as across the entire newsXpress group.
This move is just a small part of the overall newsXpress magazine strategy, a strategy which drives good business results for our members.
Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.
Lovatts Puzzle Titles on Show at newsXpress Inverloch
newsXpress Inverloch is embracing newsXpress strategies including promoting Lovatts crossword titles with weekly magazines.
Chasing incremental business is easy with well known titles like the range from Lovatts. Finding a column for these titles at Inverloch gives the business an excellent opportunity for sales growth. The placement of Lovatts titles in the photo is in addition to stock on display in the usual location for crossword titles.
Being the best crossword brand, it makes sense to invest in Lovatts … the pay off is sales!
Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.
My Family stickers from The Sticker Family loved by newsXpress shoppers
With just about 100% penetration in newsXpress stores, the My Family stickers from The Sticker Family continue to deliver excellent traffic and excellent basket growth. We have been able to build on this excellent product range by training our members about how to make the most of the impulse purchase opportunity. By combining the intellectual property of The Sticker Family products with that of newsXpress, we have created a genuinely valuable niche product opportunity which is generating extraordinary sales for so many newsXpress members.
Delicious and Tempting Magazine Display at newsXpress Maryborough
newsXpress Maryborough in Victoria created a deliciously tempting display promoting the launch issue of the Baked & Delicious partwork recently. The display was an excellent representation of this new title. The cakes fitted beautifully with the aspiration reflected on the pages of each issue. Now if only we could have all got to try some of these cupcakes.
Lovatts Crossword Titles at newsXpress Toronto
The new column created in the weekly magazine display for promoting Lovatts crossword and puzzle titles is working a treat at newsXpress Toronto.
This display represents newsXpress best practice for handling Lovatts titles and leveraging the commercial opportunities they present to newsXpress members – especially with our Magazine Club Card.
The various Lovatts titles appeal to a broad range of crossword and puzzle title shoppers who may not have visited on the day to purchase a puzzle or crossword title. This placement drives excellent impulse purchase business and this delivers magazine sales growth.
Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.
newsXpress at ACP Connections Conference (part 4)
Adrian and Fiona Matthews of newsXpress Salamander Bay got into the swing of the Havana night theme of the ACP Connections Conference last week.
No wonder shoppers at newsXpress Salamander Bay enjoy shopping …. if these costumes set the fun tone of the business!
Kudos to all of the newsXpress members who dressed up – you did us proud in the engagement and fun stakes!
newsXpress at ACP Connections Conference (part 3)
newsXpress Directors Graham Randall and Mark Fletcher and General Manager Ben Kay took a break from the ACP Cpnnections Conference Dinner on Thursday for this photo. It was a terrific night, an occasion of which newsXpress and its members can bee most proud for our positive approach to the future not only of our businesses but the newsagency channel. We did well at the awards and during conference sessions which reinforced much of what newsXpress offers members and done to drive traffic and sales.
newsXpress at ACP Connections Conference (part 2)
More newsXpress members get together at the dinner which was part of the ACP Connections Conference in Sydney last week. Networking is a key benefit of newsXpress membership and the ACP Connections conference provided an excellent opportunity for this. It was terrific seeing newsXpress members socialising with each other between courses and the awards. In the photo is Geoff Hilder from newsXpress Top Ryde City, Graham Randall newsXpress Director and Annie Lieu from newsXpress castle Towers.
newsXpress at ACP Connections Conference (part 1)
More newsXpressers got together just outside the ballroom at the ACP Connections Conference Dinner last Thursday for a photo and some fun. With so many of our members at the conference it was hard to get all of us together at the one time for a real group photo. newsXpress was the largest single group represented at the conference … and a proud and happy group we were too!
newsXpress Phonecard Drives Shopper Traffic
newsXpress Knox at Knox City Shopping Centre in Victoria is driving shopper traffic with this promotion of the excellent value newsXpress Phonecard.
Delivering better value than many other phonecard products, the newsXpress Phonecard is a genuine what you see is what you get products. There are no hidden fees, no extra charges. It’s a phonecard product which newsXpress happily promotes nationally.
By promoting the newsXpress Phonecard outside the shop, newsXpress Knox is attracting new shoppers who are keen to access low cost calls overseas as well as interstate. The simple display promotes the value of the card. It includes a brochure stand with call rates available for shoppers to take with them.
Promoting the newsXpress Magazine Value Proposition In-Store
newsXpress stores have access to exclusive and creative collateral with which to promote their point of difference. Live the poster in the photo promoting the newsXpress Loyalty Program. Promoting this in the magazine aisle is another way of encouraging shoppers to purchase additional magazines – the program is designed to drive shopper loyalty after all.
On the newsXpress website, newsXpress members have access to a suite of marketing collateral for promoting products and services in-store as well as externally to the business. This professional collateral is vital to driving a deeper shopping basket.
Here at newsXpress we see magazines as an important category, one which responds well to promotion – like with the poster in the photo.
newsXpress Winners at ACP Connections Awards
Congratulations to newsXpress Gympie for taking out the Promotion of the Year Award and to newsXpress Harbour Town for taking our runner up position for the Newsagency of the Year Award. Congratulations to newsXpress Ballarat for being announced a finalist in the Newsagency of the Year award. This is wonderful and well deserved recognition for three quality newsagency businesses run by skilled, proactive and happy retailers and their teams. They do the newsXpress brand proud. Congratulations to everyone involved in these businesses!
newsXpress Team at ACP Connections Conference
Check out the photo of some of the newsXpress team at this year’s Connections with ACP conference in Sydney at the Sheraton on the Park Hotel. The photo was taken at the Awards Dinner last night – notice the fancy dress.
What a terrific night this was, lots of fun and celebration. A wonderful opportunity to catch up with good friends.
newsXpress Malvern Central Open for Business
newsXpress Malvern Central hosted a grand opening as a newsXpress store at the Malvern Central Shopping Centre on Wednesday night this week – not only showcasing their recent re-branding as a newsXpress member but also the new Hallmark concept store which has been developed in association with Hallmark.
Chris Pecora and the entire Malvern Central team are a welcome addition to the newsXpress family, bringing innovative retail skills and embracing many newsXpress opportunities around which to further grow the business.
The newsXpress Malvern Central store opening was attended by many from the newsagency industry, keen to see innovation in action.
Driving Traffic With Feast Magazine
newsXpress Sandgate in Queensland is another newsXpress location which is promoting the launch issue of Feast magazine with this placement of the Feast impulse purchase display unit at the front of the newsagency next to their ACP magazines impulse purchase display unit.
This tactical high-traffic placement is all about getting passers-by to stop and take notice of the featured titles. It’s another example of an engaged newsXpress member respecting magazines and making the most of the opportunity of a new title and well known titles.
Promoting the newsXpress Phonecard to Newsagency Shoppers
Promoting the newsXpress Phonecard at the photocopier is a smart move. With plenty of the copying done in many newsagencies being travel related, this is a perfect place to let your shoppers know about the excellent value product we have which can help them save money on phone calls both here in Australia as well as overseas.
The newsXpress Phonecard is an excellent value phonecard delivering low cost calls to overseas destinations as well as within Australia.
Feast Magazine at newsXpress Sun Valley
newsXpress Sun Valley has been promoting the launch issue of Feast magazine with this terrific display for the new title at the entrance to their store.
Capturing the love of food which is at the heart of Feast, the display is another example of the support newsXpress delivers to partner publishers in launching titles and supporting special issues.
Feast is a welcome new magazine on our shelves – we love the promotional investment from SBS and Pacific Magazines.
Promoting the newsXpress phonecard
newsXpress has provided members with an image promoting the newsXpress phonecard for serving on shopper receipts. This coupon can be served automatically using point of sale software and thereby providing another promotional point for the newsXpress phonecard promotion. The coupon promotes the newsXpress phonecard as The Perfect Gift. It works for any occasion and for all ages, giving the gift of connection between family and friends.