Bear tins a hit at Leongatha

tinco-leongatha.JPGnewsXpress Leongatha has been having terrific success with the range from newsXpress preferred supplier Tinco as well as a selection of plush bears.  The once full display at in a prime location in-store has worked a treat for this terrific bear themed range.  Sales have been excellent.  The range was promoted to newsXpress members at the trade fair which accompanied the last round of member meetings.

This Tinco range works a treat with greeting card customers – as the team at Leongatha has found.

Promoting T3 magazine in newsXpress locations

t3.JPGnewsXpress stores across the network are promoting the latest issue of T3 magazine with in-location and prime location displays.

T3 is a popular title and is easily purchased by shoppers on impulse … hence the value of tactical placement in high traffic and good impulse locations.  Thee publisher has provided newsXpress stores with additional information to help achieve the best result from the magazine.

This is an excellent magazine with which to promote the connection between the newsagency and mobile devices.

This special promotion of the latest T3 is part of our campaign to support magazines in newsXpress stores.

Promoting HOT ink! Out The Front of the Newsagency

hotinkstand.JPGnewsXpress Knox is promoting the latest HOT ink! catalogue with tactical placement of a promotional stand at the main entrance to the newsagency. In the stand is a copy of the HOT ink! catalogue which has also been delivered to homes round the Knox City Shopping Centre. Seeing the catalogue as they enter the shop reminds customer that this is where they can access great deals on brand name ink. It pitches the business as a place to shop for value. This is vitally important given that most consumers think of newsagencies more widely as expensive.

newsXpress uses HOT ink! to actively push back against consumer belief that newsagencies are expensive. newsXpress stores are not expensive. Indeed, as our HOT ink! campaign shows, we offer good value deals and help our customers save money.

Planning for the newsXpress National TV Campaign

Representatives of newsXpress and of the Nine Network met last week to commence planning for the first of our national TV commercials promoting newsXpress.

Running nationally, these TV commercials will offer a consistent message and call to action for all newsXpress businesses.

The commercials will further unify the newsXpress network around common product offers and pricing. They will help pitch newsXpress as a value based shopping experience, differentiating our retail network from other newsagencies. This will be vitally important as further changes are experienced in newsagency product mix and pricing.

Winter Warmers Success at newsXpress Kin Kora

warmers-kinkora.JPGnewsXpress Kin Kora has been having excellent sales success with their Winter warmers campaign. Put together by the newsXpress merchandise team and promoted to newsXpress members, the Winter Warmers campaign included these microwavable huggable warmers. When you just about sell out in 24 hours you know that you have a hit product. That is exactly what happened at newsXpress Kin Kora … what a hit! Of course, more product is on the way to help keen newsXpress Kin Kora shoppers warm.

This is another success story for the newsXpress merchandise team.

Ten new members for newsXpress

Newsagency marketing group newsXpress announced the details of ten new members at its recent round of member meetings.

Ben Kay, newsXpress General Manager, personally acquired these new members for newsXpress.  Leveraging his 20 years experience in the newsagency channel and articulating the value of newsXpress membership, Ben was able to show why being part of a value and values based group such as newsXpress was good for business and good for all business stakeholders.

I am thrilled to bring another ten newsagencies to the growing newsXpress community, commented Ben Kay.  Our whole of business help for newsagents and their businesses is what sets us apart and what brings genuine value to the relationship.

The new newsXpress members include a good mix of high street and shopping centre businesses – in capital city and regional locations.

Not resting on these laurels, newsXpress is getting closer to announcing further new members.

newsXpress Orange Embraces Retro Products

orangeretro.JPGnewsXpress Orange has a stunning and compelling display of retro products on show at the front of the newsagency, attracting plenty of shoppers and riving good sales. What a stunning display! Unlike anything you would see in a traditional newsagency.

Paul and the team at newsXpress Orange have every reason to be proud of good buying and excellent merchandising of this range from one of our newsXpress preferred suppliers.

Yes, retro is in … at newsXpress Orange.

On the display itself, it is an example of excellent in visual merchandising.  It tells a wonderful and cohesive story.  It connects emotionally with the theme. The result is sales, as should be the case with any such display.

newsXpress Fernvale Promotes Ink

ink-fernvale.JPGnewsXpress Fernvale is making the most of the latest HOT ink! campaign with a terrific behind the counter display promoting great value HP, Canon, Epson and Brother ink.

Fernvale shoppers are luck to have newsXpress Fernvale as the place to shop for quality and value based ink.

This behind the counter display taps into the HOT ink! brand, makes shopping safe and shows off ink as an impulse purchase item at the sales counter.

The latest HOT ink! promotion is running in newsXpress stores right around Australia.

Baked & Deliciious a new partwork opportunity

baked-delicious.jpgnewsXpress is working with its members to maximise potential for the new Baked & Delicious part series which launches in July.  Through exclusive services, newsXpress if driving added value for newsXpress members, added value designed to help newsXpress members bank more dollars from this title.

The multifaceted newsXpress magazine strategy is packed with ways newsXpress members can leverage exciting new title opportunities like this one.  newsXpress members have a few days to respond with information sought on behalf of the distributor – to make the most of the opportunity.

newsXpress Gatton Has Fun With State of Origin

origin-gatton.JPGThe team at newsXpress Gatton has been having fun with promoting State of Origin products for the last few weeks.  This simple display in a high traffic location can add valuable dollars to even the smallest sale.

Driving sales basket efficiency is something we talk about often at newsXpress member meetings, providing advice and tips for members to help them consistently achieve above average shopping basket penetration and this, in turn, makes their businesses more valuable.

Biodegradable bag launched by newsXpress

newsxpress-bags.jpgnewsXpress last month, at its one day member conference and trade display in each state, launched a fully biodegradable newsXpress branded plastic bag. This environmentally conscious move by newsXpress has been embraced by newsXpress members with many orders placed for the bags.

In addition to this being a proactive environmentally caring move in the part of newsXpress, the new bag carries the newsXpress branding and engagement message out of newsXpress shops and into the community, extending the reach of our brand beyond our retail network.

The new branded bag is part of a broader strategy by newsXpress to strengthen the representation of our singular national brand. Greater use of branded bags by our sores better positions newsXpress members to leverage our soon to launch national TV campaign.

Animated Plush a Hit at Riverlink

toys-riverlink.JPGThese animated plush dogs have been a hit at newsXpress Riverlink with the store selling 24 in just a matter of days.

Released at our last trade display which accompanied the one-day member meeting, these excellent margin plush items have generated excellent traffic and sales not only for newsXpress Riverlink but many newsXpress stores across the country.

Like a smart retailer enjoying a good thing, Riverlink ordered more of these plush items … they work a treat at the front of the store.

Massive Art Sale at Sunbury Square Drives Excellent Sales

art-sunburys.JPGnewsXpress Sunbury Square has been enjoying excellent sales from its Massive Art Sale featuring products from newsXpress preferred supplier Mont Marte. Thanks to a special newsXpress buying day recently, newsXpress members had access to excellent deals for far better than the usual good margin. The team at newsXpress Sunbury Square has been using the art sale to drive traffic from within the shopping centre as well as to attract impulse purchases from regular customers.

A display like this shows the offer from the business as being fresh and competitive. It combats what Australian shoppers think about the average newsagency.

Magazine Display of the Week: newsXpress Riverlink

riverlink-health.JPGThis display promoting Women’s Weekly Health from ACP magazines in our magazine Display of the Week. It is in an excellent, high traffic, location and it is attention grabbing. The value proposition is clear. Shopping from the display is easy.

We like the display for these reasons and that it presents the title in a professional way which shoppers are unlikely to encounter in supermarkets or other outlets … as well as many newsagencies.

Well done to all at newsXpress Riverlink for putting this display together.

Shelf Talkers Set Help Promote Hot ink! Campaign

inkshelf.JPGIn addition to a terrific catalogue promoting the latest HOT ink! campaign which has just started, newsXpress has delivered to stores professional shelf talkers to help drive in-store promotions of the broad range of ink on offer.

We know from past experience that professional shelf talkers help drive sales. They improve the shopper experience, lift the look of the ink department and make product placement easier.

newsXpress provides shelf talkers for HOT ink! campaigns to members at no cost.

Covering the bases and delivering valuable bonus collateral is part of what a good newsagency marketing group does.

Promoting the My Family Stickers from The Sticker Family at Knox

sticker-knox.JPGnewsXpress Knox is promoting the My Family stickers range from The Sticker Family at the front of the newsagency, facing into the shopping mall.  This placement is the ideal placement for promoting the My family stickers as it attracts shoppers from across the mall to the shop.

By placing the My Family stickers pull up banner in front of the card department, the Knox team is subtly suggesting that the My family stickers could also be purchased as a gift … as the store has seen.  Shoppers can buy the gift (stickers) and a card and be done with a complete gift in one shopping experience.

Sales of the My Family stickers range at newsXpress Knox continue to be excellent, adding hundreds of dollars of gross profit to the business every week.

Homewares Range Promotion at newsXpress Sunbury Square

homewares-sunbury.JPGnewsXpress Sunbury Square is promoting an a range of homewares from a newsXpress preferred supplier with this display facing on to the dance floor of the store.

Situated to leverage additional sales from greeting card shoppers, this display has been working well for the business, helping to drive shopper efficiency and lift the overall margin achieved by the business.

Of the 118 preferred suppliers in the newsXpress supplier portfolio, more than half are in the gift space, delivering to newsXpress members excellent diversity with which to drive sales efficiency and overall business margin.

Promoting Cats at newsXpress Watergardens

cats-wg.JPGnewsXpress Watergardens has been promoting this excellent range of cat themed tins from Tinco with terrific success.  Displayed at the front of the store, the cats have been successful in attracting new shoppers as well as adding to the baskets of shoppers already in-store.  The cat tins have broad appeal.  From a retailer perspective they are good value as they are purchased as gifts and by shoppers for their own use.  They offer a genuine point of difference to what shoppers see in nearby gift shops.

The newsXpress Watergardens display has some excellent visual merchandising features to connect with the cat theme.  This makes for a more appealing and financially rewarding display.

Gifted Bears Make for the Perfect Gift

giftedbears.JPGThe Gifted Bears range, situated next to the greeting card display, is proving to be an excellent seller in our newsXpress corporate stores.  Offering a simple and value priced gift for almost any gift occasion.

Covering gift giving occasions such as graduation, get well, thank you, love you, hug you, aged birthdays and many more, the Gifted Bears range sells well alone or in association with a greeting card.  This is why we recommend location near the greeting card range.

newsXpress members had access to the Gifted Bears range at a very special price at the recent one-day member meetings held around the country, offering a bonus margin opportunity for the popular range – delivering yet another newsXpress difference.

Promoting International Father’s Day

fathers-int.JPGnewsXpress stores have been promoting International Father’s Day thanks to product and merchandising support from Hallmark Cards.  Just a week from today, our members have been able to sell cards in time for posting overseas to make it in time for the special day.  By supporting a wide variety of card giving occasions, newsXpress members are able to reinforce our group as the go to retail banner for all card giving occasions.