The one day newsagency conference newsXpress hosted in Perth earlier this week was well attended and much appreciated based on feedback from participating newsagents and newsagency suppliers. Sharing business building ideas and strategies, the conference showed off the newsXpress point of difference beautifully … showing how membership of newsXpress delivers a different and valuable experience to participating newsagents. Welcoming new members in Western Australia to newsXpress was a real treat.
Month: June 2011
Newsagents Embrace newsXpress Suppliers at Trade Fair
The Trade Fair which accompanied the one-day conference earlier this week generated excellent business for participating newsXpress preferred suppliers. Covering mobile phones, gifts, greeting cards, stationery, social stationery, educational products, ATMs, My family stickers and a range of other products, the trade fair was a hit with newsXpress members and suppliers, resulting in excellent new business contacts and good sales on the day.
Social Media Marketing Advice Now Online
newsXpress has published further advice for members on engaging with social media outlets such as Facebook and Twitter. Presented at our recent one-day mini conferences, the material outlines the importance of a social media strategy and shared tips on making the most of the opportunity.
This additional learning material is available from the secure member area newsXpress website … delivering more benefits from our newsagency marketing group.
In addition to these new materials loaded to the newsXpress website, newsXpress has advice and assistance available for newsXpress members on specific store campaigns around social media. Access to the training materials and additional assistance and guidance is provided at no additional cost to newsXpress members.
Awards for newsXpress Pakenham
Congratulations to Di and Rowan Higgon and the team at newsXpress Pakenham for winning two awards in this year’s Vardinia Business Awards. newsXpress won the Retail category and the Employer of Choice award. Bth awards represent recognition for hard work by everyone involved in the large and growing newsXpress Pakenham business.
Promoting The Sticker Family on Facebook
newsXpress Singleton Heights has been promoting the My Family stickers from The Sticker Family through Facebook. This is terrific use of Facebook … promoting the family and community connection offered through these stickers.
More and more newsXpress members are using Facebook to connect with their customers – thanks to the help and guidance offered by newsXpress for engaging with this medium.
newsXpress Jimboomba Promoting Books
newsXpress Jimboomba has been promoting books from a newsXpress preferred supplier to shoppers as they enter the newsagency and head to the newspaper stand.
This tactical placement is smart as it leverages excellent newspaper foot traffic for good impulse purchase business … books are easy impulse purchase items as we have seen across the newsXpress retail network.
The stand at newsXpress Jimboomba is easily moved, enabling the store to combat store blindness and to react to differences in traffic flow.