newsXpress last month, at its one day member conference and trade display in each state, launched a fully biodegradable newsXpress branded plastic bag. This environmentally conscious move by newsXpress has been embraced by newsXpress members with many orders placed for the bags.
In addition to this being a proactive environmentally caring move in the part of newsXpress, the new bag carries the newsXpress branding and engagement message out of newsXpress shops and into the community, extending the reach of our brand beyond our retail network.
The new branded bag is part of a broader strategy by newsXpress to strengthen the representation of our singular national brand. Greater use of branded bags by our sores better positions newsXpress members to leverage our soon to launch national TV campaign.
