newsXpress Kingaroy Mall (QLD) is promoting Christmas right across the front of the store and deep into the business. Packed with great Christmas cards, wrap, and gifts, the displays attract shoppers and drive good business.
As the photo shows, the team at newsXpress Kingaroy Mall is making great use of newsXpress preferred suppliers as well as newsXpress collateral like sale tablecloths to support Christmas promotions.
newsXpress Glendale is also promoting Christmas gifts on this gift table placed right at the entrance to the store. This is in addition to displays elsewhere throughout the store including the display we wrote about a couple of days ago.
The display in this photo presents a bright and changing face for newsXpress Glendale and represents a key factor in their excellent year on year growth in gifts and other high margin product categories in their business.
newsXpress Jamison (ACT) has been driving good impulse Christmas business around the newsXpress book offers with this display facing customeers as they enter the store. The photo was taken a few weeks ago while there was still reasonable stock from the book offer.
The Christmas and other books have been heavily promoted in the newsXpress Merry Giftmas catalogue which newsXpress members have bene using in-store as well as being distributed to homes nearby.
This Doggy Bank has been a hit this Christmas for newsXpress stores. Our catalogue price is $29.95. This provides our stores with a good margin. Our national pricing decision has also resulted in excellent sales and stores reordering stock.
The David Jones price for the same item is $39.95. A check with their flagship Sydney store yesterday indicated that it has not been selling all that well.
The newsXpress pricing approach and our external and in-store marketing have combined to make this product a hit.
Margin percentage is great … for dreams. Margin dollars are what matter … money in the bank.
newsXpress members are better off with the newsXpress merchandise strategies than they would be if they followed the David Jones approach.
The Doggy Bank is another example of the great value of shopping at newsXpress and the benefit for newsXpress members of the work put in by our marketing and merchandise teams.
Customers entering newsXpress Glendale see this high impact aisle end display packed with dolls from one of our newsXpress preferred suppliers.
This doll range has been a hit of Christmas, not just for newsXpress Glendale but for stores right across the newsXpress network.
In addition to good sales of traditional Christmas items of bon bons, decorations, cards and wrap, newsXpress stores like newsXpress Glendale have been enjoying good sales from the broad newsXpress Christmas offer.
newsXpress Leongatha is promoting Christmas throughout the the store including this display on the dance floor.
All of these Hallmark branded items have been sourced through the Hallmark / newsXpress strategic partnership relationship. The products appeal to a broad range of customers and are selling well on impulse … from Hoops and YoYo through to the Disney mugs and plaques.
newsXpress Leongatha is leveraging the Hallmark brand connection with additional collateral created specifically for the stand.
newsXpress Wetherill Park is another newsXpress store running a busy outpost for Christmas. Offering cards, gifts, wrap and decorations for Christmas, this is a wonderful extension of the newsXpress Christmas offer.
The Hallmark recordable storybooks are a special feature of the outpost, leveraging the TV campaign supporting this innovative product.
newsXpress supports outposts as an excellent revenue boosting opportunity for members. We help by working with landlords, sourcing product, providing range advice and collateral with which to dress the outpost.
Manni Ribeiro of newsXpress Eumundi is checking out the collateral from newsXpress for promoting the book sale which is part of the newsXpress Merry Giftmas catalogue offer.
These A3 posters are in addition to eight A1 double sided posters promoting the overall campaign which were provided by newsXpress at no additional cost to members.
The book sale this year has been a big hit of the Christmas campaign – delivering excellent good margin sales. Many newsXpress members are already planning for their next newsXpress Book Sale.
newsXpress Ocean Grove has the full range of wonderful and innovative Hallmark recordable storybooks on show with this high-impact aisle end display.
As the only store in town with the recordable storybook range, newsXpress Ocean Grove is making the most of the opportunity.
newsXpress identified the recordable storybooks as an early opportunity for newsXpress members and ensured access to the full range for our stores.
While the Hallmark TV campaign is driving good traffic for the range, it is displays like this one at Ocean Grove which delivered excellent impulse purchase business.
newsXpress stores across the country are reporting excellent sales of our range of teacher gifts. Last week and this, sales have been excellent as the shcool year starts to wind down and students and parents look for gifts with which to say thank you. In addition to sourcing excellent product, newsXpress has provided collateral with which to enhance the display of the range.
newsXpress newsagents across the country are reporting excellent sales with products featured in our exclusive Merry Giftmas catalogue. While many products have done well, the stand out hero products are:
Doggy Bank. A fun and interactive gift! Stores are selling out and reordering.
M-Cups. Price competitive with major retailers. Taps into interest in food.
App Magnets. Funky. Great for guys and gadget lovers.
Hallmark recordable storybook. Great TV campaign. Traffic generator. Great margin dollars story.
Christmas trees with baubles. The instant Christmas decorations. These are selling well to offices and people with small places to decorate.
Christmas bon bons. Our quality range is a hit with customers.
Junior MasterChef cooking set range. While not in the Christmas catalogue, this range was sourced for Christmas gifts. It is selling like hotcakes (excuse the pun).
Tamarr plush animal babies. Cute looking plush selling out right across the country.
Lipsmacker tins. Great gift for girls. Selling well at the counter.
What a wonderful Christmas for newsXpress stores!
The success with this Christmas range is further proof of the value newsXpress brings to members. Our merchandise team has sourced excellent deals, backed this with professional cut-through marketing and delivered valuable margin dollars to our members.
The Christmas book sale which is running in many newsXpress newsagencies across the country is selling very well. Christmas books, activity books, cook books and all sorts of other titles are performing very well for our newsXpress members.
Promoted in our catalogue, the sale drawn new traffic. It also builds basket efficiency through generating excellent impulse purchase business.
newsXpress members make the most of the high margin book sale opportunity by constantly refreshing the display, promoting in a high traffic location on the dance floor and co-location titles where appropriate.
The newsXpress preferred supplier arrangement delivers book sale opportunities to newsXpress members on highly competitive terms and backs this with excellent external marketing opportunities.
newsXpress Wetherill Park is promoting the Hallmark recordable storybook range with this aisle end display.
Notice the screen above the display? This is playing the TV commercial which Hallmark is running nationally to promote this innovative range.
The TV campaign is driving traffic to newsXpress stores right across Australia – people are visiting asking specifically for one or more of these products. What a hit!
Treasured memories are a perfect Christmas gift.
The playing of the TV commercial above the display is a smart move by the folks at Wetherill Park.
newsXpress Knox is enjoying good sales of the Crayola Glow Explosion pack from this impulse purchase display on the dance floor.
Placed in front of the main magazine aisle and promoted in the Merry Giftmas catalogue, the simple display has been very effective for the Christmas season.
The photo was taken a couple of weeks ago. The store is close to selling out of this item … another great newsXpress Christmas merchandise success story.
newsXpress Noosa Heads is making the most of their counter opportunity with this display featuring the Junior MasterChef mook and the Hallmark recordable storybooks on either side of their weekly magazine impulse purchase display.
The display is passed by everyone as they either go to the counter to make a purchase or leave the store. The display demonstrates how newsXpress stores across the country support key partners across multiple categories.
Like all good displays, this display is changed regularly to combat store blindness.
newsXpress Whittlesea is promoting the Junior MasterChef mook along with the range of Junior MasterChef cooking kits.
This display is situated next to the main newspaper stand, attracting maximum eyeballs and driving good impulse business.
The newsXpress merchandise team sourced the Junior MasterChef cooking kits along with the cut-through display stand and stock of the Junior MasterChef mook for newsxpress members – to leverage the maximum opportunity flowing from the high rating TV series.
newsXpress is the only newsagency marketing group to leverage the MasterChef brand since the magazine first launched months ago – creating excellent exclusive opportunities for our members.
newsXpress Merrylands, one of our new stores in New South Wales for 2010, is having a wonderful Christmas with an excellent range of gifts, Christmas decorations, Christmas cards, wrap and other products on show in-store.
They are making terrific use of the specially designed promotion tables on their dance floor, a flexible space located in front of their main counter and facing shoppers as they enter the store.
The in-store Christmas activity is supported with the newsXpress catalogue which has been sent to hundreds of thousands of homes surrounding newsXpress stores – like newsXpress Merrylands.
newsXpress Beechworth is enjoying sales of the Doggy Bank which is part of the newsXpress Merry Giftmas Christmas catalogue promotion. Displayed in a high traffic location and with one out and of show for customers to play with, the Doggy Bank is a perfect customer interaction opportunity.
Our merchandise team picked the Doggy Bank many months ago when planning the Christmas offers. It ticked a number of boxes: award winning, great for in-store theatre, unique, good margin dollars and extending the reach of what a newsagency looks like to shoppers.
newsXpress Roselands is running a HUGE and successful outpost at Roselands Shopping Centre. Featuring the full range of Hallmark Christmas product and plenty of wonderful Christmas gifts and decorations, this outpost is a testament to excellent work from Vinay and the team at newsXpress Roselands.
newsXpress proactively supports outposting as an excellent strategy for extending revenue in shopping centre situations at major seasonal times like Christmas.
newsXpress Sun Valley is selling plenty of these colourful and fun ear buds sourced through one of our newsXpress preferred suppliers by the newsXpress merchandise team.
Placed at the counter, these ear buds are proving to be a perfect counter impulse line for younger customers – a nice good margin add on to an already profitable shopping basket.
The fashionable ear buds are an excellent gift among friends and from parents and grandparents to younger kids. As the tag line with the product says, ear buds – accesorize your ears.