Month: December 2010

Junior MasterChef a hit at Noosa Heads

noosa-mc.jpgnewsXpress Noosa Heads is another newsXpress location enjoying success with the Junior MasterChef range sourced for newsXpress members by our national merchandise team.

The Junior MasterChef range is delivering excellent margin dollars to newsXpress members.

We are the only newsagency marketing group with the product – further demonstrating the commercial value of newsXpress membership.We have backed the product with Visual Merchandising ideas as well as tactical placement ideas.  newsXpress isnot onyl delivering great product but also showing our members how to leverage the opportunity to the max.

The Junior MasterChef cooking sets are a wonderful and ideal complement to the Junior MasterChef mook which is also selling very well in newsXpress stores.

Games selling well at Buderim

buderim-games.jpgnewsXpress Buderim is having a good Christmas with a range of games sourced through one of our newsXpress preferred suppliers.  The display in the photo is a hit with customers at Buderim.

The range of popular games is available at very competitive prices while retaining a good margin – for newsXpress members.

newsXpress has been helping members right across Australia source great Christmas gifts like these games. They make an ideal and easy purchase this time of the year.  We’re having a great Christmas 2010!

Promoting the Hallmark storybook

knox-hmcbook1.JPGnewsXpress Knox is making excellent use of creative marketing collateral provided to promote the Hallmark Night Before Christmas recordable storybook in-store.

Facing shoppers as they enter the store, the large display cannot be missed.

The goal is to connect with the TV commercial which is currently running promiting this and other recordable storybooks from Hallmark.  Note the other storybooks on the right side of the Christmas display.

The display, created by a newsXpress visual merchandising expert, also promotes other products from the newsXpress Christmas offer – leveraging off the storybook interest.

The oversized storybook is helping newsXpress stores to promote this product in innovative and commercially successful ways.

newsXpress stores are reporting a very happy Christmas.

Christmas in Beechworth

beechroth-christm2.JPGnewsXpress Beechworth is promoting Christmas throughout the store including this terrific display promoting the Hallmark Christmas recordable storybook range in a high traffic location.

The continuing TV campaign being run by Hallmark promoting their storybook products is helping drive good traffic and sales for our stores.  It is proving to be a good product around which to build Christmas.

newsXpress Beechworth dominates Christmas offers in town thanks to the excellent variety of cards and gifts available to the business.

Spectacular Christmas Tree at Mt Pleasant

mtpleas-tree.JPGnewsXpress Mt Pleasant has a wonderful Christmas tree on display, adding a beautiful and different touch to Christmas in-store.

By playing against the usual multi coloured and visually noisy decorations, this quality tree draws attention to the Christmas offers below.

What an excellent point of difference!

newsXpress stores across our network are reporting wonderful results this Christmas, strong sales for cards and gifts including the newsXpress Merry Giftmas catalogue lines.

Christmas at Wetherill Park

wetherill-christmas.jpgnewsXpress Wetherill Park has been decked out for Christmas including this wonderful power end display.  The display faces shoppers as they enter the magazine and greeting card aisles of the store.

Capped with our Merry Giftmas newsXpress marketing collateral and featuring an excellent range of gifts and decorations, the team at newsXpress Wetherill Park is making a terrific splash this Christmas.

As a visit to Wetherill Park in NSW will show, Christmas is about fully embracing the season, having lots of fun and truly offering something for everyone – throughout the store.

Christmas at newsXpress Redcliffe

redcliff-christmas.jpgnewsXpress Redcliffe is all decked out for Christmas 2010 with Merry Giftmas collateral and products on display as well as ranges from several newsXpress preferred suppliers.  Click on the image to see a larger version of this photo and you will see the detail of the display and the opportunities for Redcliffe shoppers.  Front the front of the store and throughout, the Christmas offers are on show and attracting shoppers.

Like all good newsXpress displays, the Redcliffe team is making good use of the newsXpress supplied professional price tickets, the Merry Giftmas flyer as well as newsXpress A1 marketing collateral.  A beautifully branded newsXpress Christmas story.

Wetherill Park promotes Junior MasterChef

wetherill-jmc.jpgnewsXpress Wetherill Park is promoting the range of Junior MasterChef product with this terrific display at the front of the store.  They are cleverly promoting the Junior MasterChef mook as well as other cooking related items in the same display.

While most newsagents only have the cookbook, newsXpress stores have access to a broader range of the product and will bank more from Junior MasterChef brand activity as a result.  Yes, another example of the newsXpress difference in action.

Christmas gifts on show at newsXpress Riverlink

riverlink1.jpgThis photo shows another display created for newsXpress Riverlink using our in-house premium Visual Merchandising expert. Owner Belinda Williams was thrilled with the result: Everything is easy to see and with use of props and stands everything is accessible and looks inviting. I was in the gift area yesterday and a regular customer asked if I had a new staff member working for me because the gift area now looks like a high end department store set up.

The display features gifts from newsXpress preferred suppliers, presented in a shopper-friendly appealing way.

Many newsXpress members are reporting good Christmas sales, especially of the items recommended by the newsXpress merchandise team.  As the photo shows, a key to success is an appealing display.

For more information on the newsXpress premium Visual Merchandising service, please contact the newsXpress merchnadise team.

Christmas in Terrigal

terrigal-christmas.jpgnewsXpress Terrigal has a terrific Christmas display, showing off a wonderful range of gifts, cards and Christmas treats running along the left side of the store.

Capped with the newsXpress marketing collateral for the season, the display is in a perfect location for driving shopper interest.

Just a few months ago this business was burnt out by a fire.  You wouldn’t know itwhen you visit their current temporary location.

newsXpress Riverlink Christmas window

riverlink2.jpgnewsXpress Riverlink engaged expert visual merchandising services through newsXpress to create a range of displays promoting the newsXpress cjristmas range.

This window display is drawing excellent interest as Belinda Williams (owner of newsXpress Riverlink) explains: the comments we have had have been outstanding. One store in the centre asked which Visual Merchandising Company did we use as they would like to get them to do their window.

The Riverlink Centre Manager and Operations Manager both personally came in store said they are normally happy with our window displays during the year, but this outshines everything they have every seen, and to continue build great displays like the current one.

Also I have lost count but roughly 6 reps from other company’s have commented on it and in store the staff are getting at least 10 comments a day from customers on how good it looks or that they want to buy product that is in the window – which incidentally is from the Merry Giftmas catalogue and majority of this product is on tables in front of store.

This is a terrific outcome for the newsXpress Riverlink team, for newsXpress suppliers and for newsXpress itself.  Congratulations to everyone involved.

newsXpress Pakenham in the news

605407-paperboy.jpgnewsXpress Pakenham and Rob McGregor, their oldest paperboy were, in the news yesterday with a wonderful story on page 22 of the Herald Sun. Rob McGregor has been delivering newspapers for 52 years and the folks at the Herald Sun covered this achievement online on Thursday and yesterday in the newspaper.

Rob is shown in the photo in front of his colleagues from newsXpress Pakenham.

What a terrific story for Rob and for newsXpress Pakenham – showing the value of genuine loyalty over many owners of this newsagency.

newsXpress members benefit from Hallmark TV ads

hmk-tvc.jpgThe national TV ads being run by Hallmark at the moment for their recordable storybooks are benefiting newsXpress stores right across the country.  As the strategic partner of Hallmark, newsXpress stores have excellent national coverage supporting the innovative recordable storybooks from Hallmark.  It is this relationship which has delivered access to our stores on favourable terms and with excellent in-store support.  newsXpress stores are well kitted out to make the most of the Hallmark advertising spend.  This is why we have the storybooks in prime locations with the demo book out on show for customers to play with.

No other newsagency marketing group is leveraging this financially rewarding opportunity as newsXpress is this Christmas.

Personalised Snow Globes a hit this Christmas

downloaded-291010-094.jpgnewsXpress Browns Plains is enjoying good success with these unique personalised snow globes this Christmas.

through a newsXpress preferred supplier, these snow globe Christmas tree decorations are proving to be a real hit with customers.  The stand has been restocked six times this Christmas.

Placed in a high traffic area, facing customers as they enter the store, the personalised Christmas snow globes are a wonderful and unique Christmas gift.  They are an excellent basket builder, helping newsXpress stores bank more margin dollars from a sale.

Congratulation to newsXpress Browns Plains for another wonderful newsXpress Christmas success story.

Hallmark recordable story books at newsXpress Seymour

seymour-books.JPGnewsXpress Seymour is promoting the range of Hallmark recordable storybooks including their Christmas books which are on TV at the moment in a national campaign.

Current TV national coverage by Hallmark makes promoting the storybooks in a high traffic location a smart move.

The decision by newsXpress Seymour to also promote the Christmas reindeer just behind the storybooks is also smart – the $5.00 deal makes the books even more interesting to shoppers.

newsXpress is proud to be the lead strategic partner with Hallmark in the newsagency channel with Hallmark on the launch of the recordable storybook range.

Promoting Junior Master Chef at newsXpress Riverlink

jmc-riverlink.jpgThe team at newsXpress Riverlink is promoting the Junior Master Chef range with this fantastic display at the front of the store.  With the apron and hat forming the centrepiece, the display is attention grabbing and certain to drive good sales.

How many newsagencies have a display like this at the front off their store?  No, not many.

This display is a good example of visual merchandising advice provided by newsXpress coming to life in-store.  It is the newsXpress difference in action.

newsXpress sources an excellent mix of products for members ranging from high margin to exclusive to innovative.  Where we really streak ahead of marking groups is the practical help we provide in helping newsXpress members leverage product opportunities to cash in the bank.

Promoting M-Cups in newsXpress stores

m-cups.jpgM-Cups is one of the hit products in  our Christmas catalogue.  To help newsXpress members draw attention to the product in store, we have provided this free artwork for local printing and use.  This in-store promotion is in addition to prominent display of the product in our exclusive Merry Giftmas catalogue.

The M-Cups are part of broader campaign which leverages the extraordinary interest in food and food related products.  newsXpress is the only newsagency marketing group in Australia with a co-ordinated merchandise and marketing campaigns which leverage this opportunity for members.  Yes, this is another valuable newsXpress difference in action.

Hallmark TV campaign driving traffic

heyheyitssaturday.jpgIt started on Hey Hey It’s Saturday last Saturday night and is now a regular feature on TV screens across the country – terrific coverage for the Hallmark recordable storybooks.  Thanks to the strategic partnership between Hallmark and newsXpress, we were able to arrange to this hugely popular range months ago.  newsXpress stores are primed to leverage the Hey Hey and other coverage.

This is the newsXpress difference in action – providing our members with access to innovative product which is backed by national TV coverage.  newsXpress members are reporting shoppers coming in and asking for the product by name.  There are not many newsagents who could satisfy the request.  newsXpress members can.

newsXpress is further supporting the recordable storybook with prime positioning in our Merry Giftmas catalogue which have delivered around the country.