Since joining newsXpress the team at newsXpress Bairnsdale have seen huge growth in sales and foot traffic. They had always stocked ink and toner and also marketed it through another group, however, since adopting HOT ink!, and all the other newsXpress strategies not only has basket size increased, but customers are commenting, “we didn’t know you sold ink cartridges”, yet they’ve had them in stock for over two years.
Its amazing what a great brand like newsXpress and sub branding like HOT ink! and communicating your offer via well though out advertising can do for your business.