The March in-store offers newsletter from newsXpress demonstrates the value of this exclusive newsagency marketing group. provided free to all newsXpress members for local personalisation prior to printing, this newsletter is packed with product offers for shoppers. The newsletter supports preferred suppliers and presents each newsXpress store with a professional face … helping them compete in look with nearby major retailers.
The newsletter also connects with external marketing undertaken. In the ink category, for example, our newsletter picks up on some of the offers which show newsXpress as offering excellent deals – better than nearby newsagents and better than most nearby major retailers.
By connecting with external campaigns, we are helping newsXpress stores to leverage more value from catalogue and advertised offers. We are demonstrating the value of an integrated approach to campaigns such as ink.
The newsletter demonstrates the genuine value newsXpress brings to preferred supplier relationships. take a look at the coverage in our March 2011 newsletter on The Sticker Family. While some newsagency marketing groups will only want to negotiate a commission on sales to line their pockets, newsXpress seeks out relationships where we can add value, drive sales and create a quadruple win – for the supplier, for the newsXpress member, for newsXpress and, most important, for the shopper.
Each month, prior to the end off the month, newsXpress provides members with an in-store offers newsletter for promoting their businesses. This is part of the regular newsXpress service.
In addition to the monthly newsletters, newsXpress also provides seasonal in-store offers newsletters for promoting seasonal gifts and offers. These have a track record of driving sales of seasonal products.