A few years ago Terry Augustine at newsXpress Browns Plains came up with an in between seasons campaign to bolster greeting card sales. It has since evolved into a major campaign for newsXpress so much so that it is an exclusive Hallmark – newsXpress Alliance promotion.
newsXpress is about creating superior value and blue oceans for its proprietors and store network, by creating market space with exclusive supply and service arrangements. Does your marketing group do this for you or are you competing in red oceans?
Do you recognise any of these names. newsXpress has the most retail savvy support team in the channel. With a team like this serving you, your business will move forward in leaps and bounds.
To contact us: enquires@newsxpress.com.au
The article posted here discusses results of a study that examined successful strategies and tactics used by businesses in smaller communities to compete against major discount chains. The majors are happy to take your business. If you want you can take it back! Read the article via the attached link.
It is interesting to see the lack of strategy in the Newsagency channel. Remember the good old milk bar? There used to be thousands of them and we all used to be a patron and a customer. What has happened to them? Well due to a lack of organisation, poor marketing strategy and communication, sadly they are all but extinct replaced by more modern robust retailers who engage with their customer not just relying customer service but with positional and promotional marketing, communicating their offer.
If your Newsagency is turning into a $2 shop or relying just on predictable stationery promotions advertising unknown house brands. Is your group leadership team providing you with blue ocean strategy or just making you compete in red oceans? If you are competing in red oceans you need to question your groups and your own business direction. Have a good look at what the competition is doing to your business. National brands are the key to our channels future as well as having the tools and know how to compete.
At a recent ANF
The three other ways in which a retailer can win are in its Triangle Activities – Systems, Suppliers and Logistics – aspects of the retailer usually not seen by the customer but underscoring everything that the retailer offers. These activities provide profit opportunities, and are sometimes even promoted as distinguishing features of the retailer.
http://www.buseco.monash.edu.au/centres/acrs/prospectus/pdf/2008brochure.pdf
Since joining newsXpress the team at newsXpress Bairnsdale have seen huge growth in sales and foot traffic. They had always stocked ink and toner and also marketed it through another group, however, since adopting HOT ink!, and all the other newsXpress strategies not only has basket size increased, but customers are commenting, “we didn’t know you sold ink cartridges”, yet they’ve had them in stock for over two years.
Its amazing what a great brand like newsXpress and sub branding like HOT ink! and communicating your offer via well though out advertising can do for your business.
Gympie is an old mining town on the Fraser Coast in Queensland town. It has seven newsagencies. newsXpress Gympie never does anything by halves. Take a look at the sign they installed in front of newsXpress Gympie to pronot the launch of Top Gear, the new magazine from ACP Magazines.
Needless to say, Warrick Hosking at the team at newsXpress Gympie sold out of Top Gear.
The newsXpress Gateway shop is a shining example of how a modern newsagency can look. Beyond its stunning presentation is the success with new money, categories which are genuinely new to newsagents. These newsXpress initiatives are driving good results for the team at Gateway. They can be gvey proud of an attractive and successful business.
The art bar from Canson is particularly impressive. Beyond the good look is a startegy which brings new traffic and deepens the shopping basket. This is where the newsXpress facilities and a smart local newsagent combine for great success.
The team at newsXpress
Care & Friendship is an exclusive to newsXpress campaign backed by Hallmark with co-branded marketing collateral and other support.
At Salamander Bay they have the free Hallmark bear on display to drive sales. With the campaign running till the 27th of July it is sure to attract some attention and build sales at
It was a pleasure to conclude our market fairs in WA. We had many happy suppliers attend and the newsXpress members that attended all agreed it was a fantastic success.
The day included a members meeting and we signed two new members as they were able to clearly see the difference between newsXpress and other models offered in the channel.
When asked if we should continue to do these market fairs the WA newsXpressers gave us a resounding YES!
Hot on the heels of newsXpress Pacific Pines’ $1,000,000 win in last week’s Wednesday Gold Lotto draw comes news that newsXpress Drewvale have replicated this success for a lucky customer this week as well.
The sole winners on each night have become instant millionaires and the store proprietors and team couldn’t be happier to plant a permanent smile on a customer’s face.
newsXpress Lowood have come up with an innovative idea to stimulate sales of their Lotto Syndicates. The recent OZ Lotto Draw saw them set up each Syndicate as a System 11 with 21 shares available, each share costing $11.22.
For each Lotto draw the store sets up at least six Syndicates and have begun promoting a ‘6-Pack’ sale. The intrigued customers are then offered a share in six System 11’s at a cost of $67.32.
Calling it a six pack has really got a great sales punch. and Lowood Team Members have now moved on to selling multiple six packs where they sell a six pack for each night.
Sales thus far have been extraordinary and the team have greatly enjoyed making and decorating the store with some simple marketing materials.
The newsXpress exclusive Care & Friendship promotional event launched at newsXpress Indooroopilly yesterday.
With the exclusive backing of the Hallmark Alliance Program the promotion is certain to generate excitement in stores. Each newsXpress received sensational Marketing Materials centred around the competition to win a giant 36″ Forever Friends Bear.
For the launch Hallmark representatives assisted newsXpress Indooroopilly team members to create a spectacle with Balloon and other prize give aways, the always popular Forever Friends Bear making regular appearances, a Kodak Photo Docking station (to have your picture taken with the furry friend), and a colouring competition for the little ones.
Care & Friendship Day will be celebrated on Sunday, July 27th so get down to your nearest newsXpress store and purchase any two Forever Friends or Wellington Bear branded products to be in the running to take home one of the Giant Bears.
Sponsors continue to be drawn to the newsXpress National Conference to be held at Jupiter’s Casino on the Gold Coast in September.
Today we wish to acknowledge the generosity of NGT Marketing and Tower Systems in contributing to this showcase event.
The popular SBS Jeremy Clarkson vehicle (pun intended) launched as a magazine in Australia today with many newsXpress stores getting in on the act. Sales so far have been very strong and hopefully will find a long term market once the local production hits the airwaves later this year.
newsXpress Indooroopilly created a typically impressive display utliising the supplied POS aswell as some very apt props.
newsXpress Glendale maximised the shows appeal as a drawcard by setting up a TV screen with episodes showing as part of their Top Gear display. They predict they will run out of supply by tomorrow.
newsXpress Sarina got into the rev head spirit borrowing an FPV GT from Powerhouse Ford in Mackay for the Top Gear launch. Several customers were spotted taking photos and wanting to take the car for a spin around town!
Scott & Cassie from newsXpress Toowong proudly stand before the display that has generated over 40 sales in just two days.
Lotto sales throw up a lot of challenges to retailers, however the feeling when you sell a winning ticket makes it worthwhile!
newsXpress Pacific Pines had that winning feeling in last Wednesday’s Gold Lotto Draw selling the $1,000,000 winning ticket to a lucky customer. Well done guys!
Bev & Julie from newsXpress Pacific Pines, Gold Coast
newsXpress heartily applauds both Pentel and Interfit Retail for agreeing to sponsor our national Conference in September.
A strong contingent of supply partners have already signed up to be involved in this exciting event. For further information please contact Paul Waite paulw@newsxpress.com.au
More than 80 newsXpress proprietors and team members came along for the Queensland Market Fair at the Greek Club in South Brisbane yesterday with 27 suppliers also on hand.
Several Supply partners made the astounding claims shortly after the fair that they had enjoyed their single most successful sales day’s ever. This is an extraordinary endorsement of the Market Fairs that began as a simple idea several months ago.
We now look forward to Perth next week albeit a smaller more intimate event in a blossoming market for newsXpress.
newsXpress Members and suppliers descended upon the Greek Club in record numbers.
Some of the Hallmark team with Ian Chapman from newsXpress Kinkora and Sun Valley in Gladstone
The Olympic Games Visual Merchandising pack – contact nxpcommcentre@newsxpress.com.au for more information.
A wide hot of the hustle bustle in Brisbane yesterday.
