Using marketing materials to maximise results in Newsagents

18122009467.jpgCreating an impression in-store with posters requires some consideration of marketing principles and more specifically understanding of your store layout.

newsXpress Castle Towers has the benefit of a wide entrance to their shopping centre store wiht great visibility through to the back of their store. To maximise the potential of customers coming into the store they installed poster hangers across the ceiling in three rows directly down the length of the store.

This configuration allows the team to feature nine (9) A1 posters at any given time, presenting a strong message in space normally wasted in the retail environment. In the example displayed to the left they have the newsXpress 2010 Diaries, 2010 Calendars, and Merry Giftmas posters strategically positioned so that each are visible for any vantage point in or outside of the store.

While most other stores do not enjoy the same advantages of the Castle Towers shopfit they can certainly adapt the same principles in their individual situations. Another simple example is rather than spread the posters far and wide around your store, congreagate them in the department where the product is being displayed, this indicates to the customer some truly interesting is taking place.

Entries rolling in for Back to Work promotion

dsc01044.JPGnewsXpress stores are reporting an excellent response to our exclusive Back to Work promotion.  It seems everyone wants to win a car or one of the bikes on offer.  Driven by brilliant in-store merchandising displays, the promotion makes customers happy.  It also makes newsXpress members happy with the new traffic the flyers are generating.  In-store theatre is helped by the broad range of collateral provided by newsXpress from the A1 double-sided posters to the A4 “air” signs as shown in the photo from our new corporate store at Knox City in Victoria.  These signs promote brand and price – key factors in attracting people to the display.

Strong BTW promotion at newsXpress Toronto

03022010551.jpgnewsXpress Toronto have embraced the industry first newsXpress promotion which will give one lucky customer a brand new Toyotoa Yaris by strongly featuring the newsXpress marketing material at the front of their store as customers enter and exit.

In addition to the effort they are putting in to this newsXpress marketing event, The newsXpress Toronto team have also reported they are recording exceptional sales for the BTS SBG Spencil range of book coverings as introduced in this blog post.

Toyota Yaris on show at newsXpress Pakenham

pakenham_nx_yaris.jpgIn an excellent show of retail theatre, newsXpress Pakenham had a Toyota Yaris on the shop floor, promoting the main prize for the newsXpress Back to Work promotion.  Customers completed their entry forms and lodged them by putting them in the car.  Entry forms splashed across the driver and passenger seats and this drove more entries being lodged.

newsXpress Pakenham, like many newsXpress stores, is reporting excellent business around the Back to Work promotion.

Valentines Day at newsXpress Scotts Lismore

vdaylismore.jpgThe team at newsXpress Scotts Lismore has embraced Valentine’s Day with an excellent display on their dance floor.  Supported by newsXpress marketing collateral, they are promoting Hallmark cards (including Valentine’s Day sound cards) , plush, gifts and delicious chocolate. In addition to the display in the photo, newsXpress Scotts Lismore has a second display nearer the entrance to the shop.  They certainly have Lismore well covered.

newsXpress Sarina heating up in the season of love

sarina-small.jpgnewsXpress Sarina have created a Valentine’s Day display in-store that ties in perfectly with the newsXpress created marketing materials for this major newsagency season.

The newsXpress message reads – “A new love, a secret admirer or an established union – this Valentine’s Day newsXpress has the perfect card or gift for every relationship. Cute plush toys, delicious chocolates, heartfelt messages and even something naughty and fun”. As can be seen in the photos from the store Shelley and the team at newsXpress Sarina truly have ‘everything to say – I love you…‘

Buying a newsagency help from newsXpress

newsXpress is presenting a helpful workshop tomorrow at the Queensland Newsagents’ Federation training school for people buying a newsagency.

Drawing on years of help given to new newsagents, the newsXpress presentation will share marketting and management tips to help make the new venture more successful.

newsXpress is grateful yo the QNF for the opportunity to help new newsagents.

Great visual merchandising at newsXpress Wetherill Park

20012010501.jpgOne of the benefits of being a member of a pro-active newsagency group such as newsXpress is the access to professional promotional marketing materials and related product. newsXpress Wetherill Park perfectly illustrated the correct manner in which to both encourage sales and create an easy shopping experience for their customers by linking common merchandising principles and using the marketing materials supplied in both an in-store and outpost application.

The SBG Spencil book coverings, impulse highlighters and subsidiary product featured at this power end complement the binders, display folders, exercise books and sheet protectors merchandised in their outpost.

newsXpress Station Square celebrate $300,000 Scratch-It win!

300kwin.jpgOne lucky customer has 300,000 reasons to be excited after purchasing an instant Scratch-It from newsXpress Station Square and discovering they had won the major prize of $300,000!

The team (some of them pictured to the left) are understandably rapt to be able to play a part in making their customer’s day, and hope that this luck can rub off on other customers purchasing lotto products from them.

Creating retail opportunities outside your four walls at newsXpress Castle Towers

08012010481.jpgnewsXpress Castle Towers have been able to negotiate a long standing agreement with their centre management to monopolise the expansive outpost area for major promotional seasons including Christmas and Back to School.

As the photo shows, customers are drawn to the compelling merchandising display through the clever use of newsXpress supplied marketing materials in conjunction with the store’s own banners.

BTS Outposting at newsXpress Roselands

11012010491.jpgThe team at newsXpress Roselands take great advantage of the outpost opportunities afforded retailers in their large shopping centre. The image to the left shows an illustration of the range and quantity of stock they are able to merchandise to attract greater sales.

The old adage of ‘stack them high, watch the fly’ works in practice for Vinay and the team at newsXpress Roselands.

Back to School at newsXpress Macarthur Square

15012010497.jpgThe team at newsXpress Macarthur Square are winding up their BTS promotion for another year and have enjoyed great success with their bulk merchandising and prominent use of the newsXpress supplied marketing materials.

They have in particular taken advantage of the busy Campbelltown shopping centre with their strong presentation of exercise books and writing pads as seen on the trestle table to the left.

Back to Work deals at newsXpress Forest Hill

back_to_work.JPGnewsXpress Forest Hill (VIC) has a big Back to Work display at the front of the dance floor, on show to shoppers in the mall.  The Back to Work display is working to attract shoppers in and enticing them with brand name good margin deals.

Back to Work is an excellent opportunity to reach shoppers who would usually not consider purchasing stationery from you.  This is what they are finding at Forest Hill thanks to some of the new items in the catalogue.  They are also finding regulars happy with the ink deals in the HOT Ink! pages of the Back to Work offer.

Back to Work deals at newsXpress Knox

btw_knox.jpgThe team at newsXpress Knox has a big bold Back to Work product display at the front of the store – facing out into the busy mall.  As the display was being created, products were selling.  Built around trusted brands, the Back to Work offer from newsXpress is being promoted through close to 1 million catalogues being delivered to homes and businesses.  Lucky shoppers and in the running to win a Toyota Yaris or one of eight premium bikes on offer.

This is a newsXpress exclusive offer, generating new traffic and great sales.

Win a Toyota Yaris, shop at newsXpress

Our exclusive Back to Work campaign starts in newsXpress stores today.

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On offer is a Toyota Yaris and eight bikes.   Back to Work is running alongside a new HOT Ink! campaign offering excellent prices on brand name and genuine ink.

newsXpress customers can enter the competition online at our website or by using the entry form in participating stores.

Win a Valentine’s Day gift hamper

valentines_day_gift.JPGMany newsXpress stores are offering the opportunity to win a lovers gift hamper this Valentine’s Day.  Purchase a Hallmark Valentine’s Day card and you go in the running for the hamper to be drawn in-store.  In the hamper is a range of delicious goodies for a romantic picnic or evening.

This Valentine’s Day gift is one of several winning opportunities at newsXpress right now.  In addition to brand names you can trust at excellent prices, we have plenty of opportunities for lucky shoppers.

Back to Work starts Monday

We are just two days away from our Back to Work promotion is which one lucky newsXpress customer will win a Toyota Yaris.  Our marketing collateral is out, our flyers are hitting hundreds of thousands of letter boxes, our stores are filling with stock and our website is ready to roll with details of the promotion as well as easy online entry.

toyota_yaris_competition.jpg

This is an exclusive promotion for newsXpress, funded thanks to the generosity of our suppliers.  In addition to the Yaris, we have eight amazing bikes as runner-up prizes.

Back to Work is running in conjunction with another HOT Ink promotion – an excellent traffic driver for our members.