newsXpress Blog

HOT ink! TVC in Gippsland, Victoria

Four pro-active newsXpress members in the Gippsland area of Victoria have joined forces and recruited newsXpress Marketing Manager, Trent Shields to develop, design and create a Television commercial in their local region to support the current HOT ink! 14 promotion.

newsXpress Pakenham, newsXpress Leongatha, newsXpress Bairnsdale & newsXpress Yarram commenced a TV campaign on the 3rd May with the following advert featuring on programs such as: Sunrise, The Morning Show, Deal or No Deal, AFL Game Day, Sunday Afternoon AFL, Oprah, Ready Steady Cook & Judge Judy.

The advert contains an exclusive end-user offer, with customers going into one of the four participating stores and mentioning the ad eligible to a FREE packet of Gloss Photo paper wiht the purchase of any of the promoted ink cartridges. The stores involved are already reporting excellent sales and customer numbers to support the earlier flyer distribution.

Welcome newsXpress Merrylands

newsXpress is thrilled to welcome newsXpress Merrylands (NSW) to our group. This greenfield location is in a new extension to the Merrylands Shopping Centre.

The new shop, once fully stocked, will have an excellent range of magazines, Hallmark Cards, wrap, stationery, social stationery, gifts and lottery products. The shopfit is innovative and appealing – sure to draw excellent traffic.

We will have mroe news about new members next week.

BTW Winner at newsXpress Singleton Heights

newsXpress Singleton Heights gained a double bonus from their enthusiastic participation in the recent newsXpress ‘Back to Work’ promotion as two loyal customers won iPhones simply by purchasing Optus recharge during February.

Karen O’Kane & Jodie Buckton, (pictured to the left) were proudly displaying their brand new 8Gb Optus Pre Paid iPhones valued at $899.00 and courtesy of Jenlist as part of the newsXpress ‘Back to Work’ promotion

Celebrating Bronwyn’s 21st

Some newsXpress members go to extraordinary lengths to celebrate with team members. Take newsXpress Maryborough in Victoria. In the middle of their Mother’s Day promotion and a busy HOT Ink! promotion, they took time to wish Bronwyn Matthews a happy 21^st birthday. Well done newsXpress Maryborough and Happy Birthday Bronwyn!

Exclusive Mother’s Day flyer from newsXpress

newsXpress published a Mother’s Day flyer for newsXpress members to use to promote this important season in the retail sales calendar. Connecting with the newsXpress marketing collateral (posters and shelf talkers already provided), the A4 flyer promotes a range of Mother’s Day products.

By all reports, the flyer worked a treat!

The flyer was designed to be used outside the store – in letterboxes and through other channels to reach people who may not usually visit the store. Such external marketing is a key part of the newsXpress approach to business marketing. New traffic is important to any retail business and newsXpress has a structured approach to driving such new traffic for its members.

The newsXpress Mother’s Day flyer promoted the Hallmark sound cards, gifts and books. It also offers a value proposition: 25% off a card purchase with any gift purchase over $10.00.

What is really clever about the brochure is that newsXpress members were able to personalise this.

Mother’s Day at newsXpress Chippindalls Downtown

The team newsXpress Chippindalls Downtown in Bundaberg has created a truly stand out Mother’s Day display offering Hallmark Mother’s Day cards, gifts and flowers. While they have made excellent use of Hallmark and newsXpress collateral, is if their enhancement of this with local creativity which makes the display look so sompelling and commercially successful. Well done to everyone involved!

Mother’s Day at newsXpress Maryborough (QLD)

Capping two aisles, the team at newsXpress Maryborough (QLD) has made a strong pitch for Mother’s Day to shoppers who enter the store.

They are using the Hallmark marketing collateral and the prize offer to draw attention to greeting cards and the newsXpress collateral to dress other parts of the store where they have other products on offer.

On the right of the photo you can see good use of packaging products which connect with the Mother’s Day theme.

Mother’s Day at newsXpress Bargara

On the dance floor, just inside the door, newsXpress Bargara (QLD) offers a terrific range of gifts and Hallmark Mother’s Day cards.

The team made good use of the newsXpress Mother’s Day marketing collateral by skirting their table.

The display and all off the other displays here show a wonderful consistency across newsXpress stores which is driven by the Hallmark offer, gifts from newsXpress suppliers and the newsXpress marketing collateral.

Mother’s Day at newsXpress Sarina

newsXpress Sarina have embraced Mother’s Day and produced a wonderful statement at the front of the store to entice customers to purchase their seasonal cards and gifts from them. Shelley and her team have dressed the fixtures with tissue paper to tie into the theme of the understated yet bright and vibrant newsXpress posters.

Mugs, pendants, jewellery, trinkets, pillows, frames and plush adorn this display and have been carefully chosen as a perfect and easy accompaniment to a greeting card sale.

Mother’s Day at newsXpress Maryborough

From the dance floor through the middle of the store, newsXpress Maryborough (VIC) is offering a compelling Mother’s Day offer of gifts and cards. Their Mother’s Day products are beautifully displayed, delivering a wonderful warmth to the shop.

Their display is another excellent example of the blending of the newsXpress marketing collateral along with Hallmark marketing collateral.

newsXpress Reservoir promotes Mother’s Day

newsXpress Reservior is running a strong Mother’s Day campaign around a broad selection of gifts as well as greeting cards. Starting from the shop and working back, they are using the newsXpress marketing collateral to tell the story in-store above the products they have on offer.

With Mother’s Day an important season for the community in Reservoir, the team at newsXpress Reservoir is making a strong and competitive pitch for the business.

Mother’s Day at newsXpress Streaky Bay

newsXpress Streaky Bay (SA) is one of our newest members, but this has not precluded them from participating enthusiastically in the newsXpress Mother’s Day promotion.

With a dedicated display area in a prominent part of the store dressed in newsXpress A1 landscape posters, their presentation is highlighted with the Hallmark range of Mother’s Day cards and complimented with Ernest Hillier Chocolates and ABW Books.

This is a great example of how newsXpress can positively influence your retail operation straight away – provision of professional marleting materials and access to fantastic supplier deals are just the start!

Mother’s Day at newsXpress Sun Valley

newsXpress Sun Valley have created a Mother’s Day destination in store using a four sided slatwall gondola. The main side features Hallmark’s range of Mother’s Day cards, including the new and wildly popular recordable greeting cards, while the front end contains perfcet gift ideas from suppliers such as Hallmark, Ernest Hillier, The Book Seat & hiPP.com.au.

The photo to the left illustrates the reverse side from the card display and features great product from newsXpress preferred suppliers including: Keyrings from Alexander Brands, KTwo range of DIY Binders also frm Alexander brands, Forever Friends, Gift Bags, Ribbons & Decorative Bows from Hallmark, Inspirational Plaques and Mugs from Artique, Photo Frames from Gibson Unity and Lako Digitla Photo Key rings available through LDC.

The last side of the display features seasonally relevant magazines, such as Women’s Weekly, Lovatt’s Big Crossword, Better Homes & Gardens and an assortment of AWW cookbooks.

newsXpress Members can order products featured and many more at great terms by visiting the newsXpress website and logging into the preferred supplier section.

Mother’s Day at newsXpress Middle Park

newsXpress Middle Park is using the newsXpress Mother’s Day marketing collateral to anchor their terrific and comprehensive Mother’s Day greeting card selection which features Hallmark and For Arts Sake Mother’s Day cards.

The newsXpress Mother’s Day collateral has been a huge success this year – we have received excellent feedback from members and suppliers who like how it connects with collateral from other suppliers.

Mother’s Day at newsXpress Robina

The team at newsXpress Robina has created an enticing Mother’s Day story right across the front of the shop. Wiht the Hallmark Mother’s Day cards as the centrepiece, their Mother’s Day range includes the full Darrell Lea range and a terrific selection of gifts. Their approach shows what can be done to create the same value you would usually see in an outpost but in-store. It would be hard to walk past the store in the mall and not be drawn to the excellent display.

Mother’s Day at newsXpress Emerald

newsXpress Emerald have taken creative licence with their in-store theme resulting in a magical effect. Hand- made, colorful paper butterflies adorn the store tieing in perfectly to the newsXpress marketing posters and linking Hallmark and other products to the season.

Elsewhere in the store they are kicking goals with books, in particular the ‘Grandma, do you remember when…?’ & ‘Our Family History’, which have already resulted in excellent sales, and by setting the team members sales targets for card sales, which is generating great interest and excitement within the staff ranks.

Sally and Peter have also reported their luck in accessing the outpost location in their centre for the week leading up to Mother’s Day which is allocated on a rotational basis, you can clearly see they are leaving no stone unturned in pursuit of a magnificent retail season profit.

Mother’s Day at Kin Kora

Always innovators and upholding an exceptional standard of merchandising, newsXpress Kin Kora have again set the bar high with their 2010 Mother’s Day promotion.

Sarah and her team have introduced the double sided Mother’s Day card stand and gift idea table onto the dance floor at the icon of their store to maximise passing traffic, impulse sales and add on purchases. The photo to the left shows another ‘Gift Idea’ table featuring Ernest Hillier product and store created hampers at various price points to suit every taste.

The table is dressed with the elegant newsXpress A1 landscape posters drawing further attention to the event.

Buying a newsagency advice

With so many people looking to buy a newsagency, newsXpress has developed help to structure consistent best-practice advice on the processes of buying a newsagency, selling a newsagency and opening a new newsagency. We are able to assist people new to the newsagency channel to get into the business easily thanks to the years of experience available within our management and operational teams.

Our newsagency experience ranges from in-store department management to newsagency ownership. We draw on this for the buying a newsagency and selling your newsagency advisory services we offer.

newsXpress member meetings next week

newsXpress is hosting two important member meetings next week:

New South Wales: Tuesday, 11th May, 2010 – 10.00am – The Lakes Golf Club Corner King Street & Vernon Avenue, Eastlakes
Victoria: Thursday, 13th May, 2010 – 10.00am – Hallmark Cards Australia, 10 Caribbean Drive, Scoresby

Bookings can be made via the newsXpress website. We have a packed agenda with several value-based announcements as well as some excellent business building content. newsXpress members who want to get the most from their group involvement will be there.

Brilliant Mother’s Day display at newsXpress Harbour Town

You can’t miss Mother’s Day at newsXpress Harbour Town. From a terrific card display at the entrance to this wonderful display on the dance floor the shop the business is abuzz with Mother’s Day cards and gifts. The display shows they understand the importance of retail theatre at newsXpress Harbour Town.

Connecting the posters to create a billboard as they have done is an excellent drawcard as this can be seen from outside the shop. The poster placement also leaves plenty of room on and around the product display to promote the Mother’s Day gifts. Well done to everyone involved!