Expanding Top Gear opportunities

top_gear_gifts.JPGnewsXpress has launched a package of Top Gear branded products at its members meetings over the last two weeks.  From pens to clocks to USB sticks, the range is certain to appeal to the Top Gear enthusiast.  We like the Top Gear range because it is a strong international brand – the Top Gear calendar was #3 this season in the UK.  Brands are important to the newsXpress strategy and offer our stores an excellent point of difference from other newsagencies.

Access to the Top Gear package is available for newsXpress members.

Free HP Photo Paper at newsXpress

untitled.jpgnewsXpress is proud to be offering free Advanced Photo Paper from HP through participating newsXpress stores.  This free gift is available with the purchase of selected HP cartridges.  This is another example of the value of buying genuine ink and toner for your printer as this offer is not available for grey market products.  newsXpress has regular access to supplier supported deals which add value to sales and deliver better margin to our stores.  This Advanced Photo Paper is one of several examples already this year.

QLD and WA member meetings this week

newsXpress is hosting member meetings in Brisbane and Perth this week:

  • Brisbane: Tuesday February 23rd 10am (Virginia Golf Club 1 Elliott Road, BANYO, QLD)
  • Perth: Thursday February 25th 10am (ANF/NGBB Offices 13 Kitchener Avenue, BURSWOOD, WA)

We have product offers and business building strategies to share.  The three meetings so far have gone very well.  Bookings are essential for catering.

Win an iPhone, shop at newsXpress

iphone.jpgThanks to Optus and Jenlist, newsXpress has five Optus 8GB Apple iPhones to giveaway as prizes in a sales based competition.  Every customer recharging their Optus mobile phone at newsXpress has an opportunity to win.  newsXpress members have been sent marketing collateral to support this promotion.  While it is early days, the promotion is proving to be a hit with newsXpress customers.

Buying a newsagency opportunity in QLD

newsXpress has an excellent greedfild site opportunity in Birsbane for anyone looking at buying a newsagency.  In a new Woolworths-anchored centre, this location is all set for occupation.  There is a good rental deal, plans drawn up and ready to go and suppliers keen to assist.  This package opportunity is available now throgh newsXpress.  So if you are in looking for a newsagency for sale, consider taking a greenfield opportunity like this with newsXpress.

Victorian newsXpress members meet

nx_vicmtg_feb2010.JPGThe newsXpress members meeting in Victoria yesterday was a full house with more than forty members participating in a terrific business discussion, networking and checking out some excellent product deals. Ernest Hillier kindly provided is space at their North Coburg facility. They followed the meeting with a guided tour of the factory.  This member meeting tour is helping us better connect with key newsXpress suppliers like Ernest Hillier.

The meeting was following by a tour of the Ernest Hillier factory tour where our team members got to see how this wonderful company makes their much loved chocolates. It was good to see so many skilled people working creating the chocolates by hand.

newsXpress team at Ernest Hillier

nx_team_hilliers_feb2010.JPGSome of the newsXpress employee team got together ahead of our Victorian members meeting at the Ernest Hillier chocolate facility in North Coburg yesterday. We were made most welcome by the Hillier team and given an excellent meeting room stocked with delicious chocolates including their whole Easter range. Note the large bunny on the shelf above the team. This is a chocolate lovers delight.

The newsXpress team is key to the newsXpress difference. Many in the photo spend their day working with members building stronger, more profitable and more enjoyable businesses.

Looking to buy a newsagency?

newsXpress has been approached to open newsagencies in three more shopping centres, two in Victoria (suburban) and one in New South Wales (suburban).  These greenfield locations are ideal for people looking to buy a newsagency.  We can facilitate the lease, shop design, shopfit and a starter range of stock.

Staring a newsagency from scratch can work more effectively than buying a newsagency with goodwill.

To find out more, please make contact with us through our website.

Back to Work at newsXpress Wetherill Park

10022010567.jpgnewsXpress Wetherill Park have backed up their impressive Valentine’s Day and Back to School promotions with an equally effective Back to Work display.

A prominent use of the newsXpress supplied A1 posters and A6 price tickets, along with a clever use of colour from products featured in the 6 page A5 flyer ensures this merchandising is seen by all customers entering the store.

newsXpress members in NSW kick off 2010

nx_newsmembers_feb2010.JPGnewsXpress hosted its first members meeting for 2010 yesterday, in Sydney at the offices of preferred supplier 3M.  In addition to welcoming new members, we had a terrific turnout of existing members.  We are grateful to 3M for once again welcoming us to their excellent facility.

We enjoyed a valuable half day together discussing business, looking at new product deals, working on traffic generating ideas and ways to build healthier margins.  Best of all, the members meeting provided and excellent opportunity for good networking among this group of happy and proactive newsXpress members.

Our next member meeting is in Melbourne this Thursday at the Ernest Hillier factory.  It includes a delicious tour.

Back to Work at newsXpress Scott’s Lismore

scottslismore_btw.jpgThe team at newsXpress Scott’s Lismore is promoting Back to Work at three locations in-store including inside the front door as shown in the photo.  They are using this promotion to push brand name office supplies and high-end products.  They are reporting excellent success and call Back to Work a winner.

While the promotion is called Back to Work, this promotion is working in a variety of situations including many which are not known for selling office supplies.

At newsXpress Scott’s Lismore, they are promotion the opportunity to win a Toyota Yaris by guiding customers to the newsXpress website to complete a competition entry.

Back to Work at newsXpress Maryborough

maryborough_btw.jpgThe Toyota Yaris inside newsXpress Maryborough (VIC) is a brilliant way to promote the prize one lucky newsXpress customer will win as part of Back to Work campaign we are running nationally.

The car plus the brilliant A1 posters, other collateral and excellent product range combine to create some excellent in-store theatre around which to promote Back to Work.

This is the newsXpress difference: bringing together brand name products under the banner of a fresh season and promoting this externally (with 1 million catalogues) and in-store – with cars and product features.

newsXpress provides the in-store marketing collateral free thanks to the generosity of suppliers.

Back to Work at newsXpress Yarram

yarram_btw.JPGThe team at newsXpress Yarram (VIC) has created a bold display promoting the Back to Work offer in the window.  Featuring a range of Back to Work products as well as promtional material for the competition, this window display is sure to draw good attention (and sales) from passers-by.

Using a desk as the centrepiece, the display features traditional stationery lines as well as some new lines brought in for Back to Work.

In addition to A1 posters, newsXpress provided A4 flyers for each item in the catalogue – easily enabling product-specific feature displays.

Back to Work at newsXpress Riverlink

riverlink_btw.JPGnewsXpress Riverlink (QLD) has created a striking display promoting our Back to Work offers in their front window at the entrance to the shopping centre.  Showing off a colourful range of products and the Back to Work campaign collateral, the display attracts shoppers – as good display should.  This is a window display unlike what you would see in a regular newsagency and that is what newsXpress encourages.

Back to Work is a newsXpress exclusive campaign supported by many suppliers.  In addition to the free in-store marketing collateral (A1 posters, A4 posters, shelf talkers) we have also distributed close to 1 million six-page catalogues to homes around participating newsXpress locations.

Once lucky newsXpress shopper will win a Toyota Yaris and eight runners-up will each win a premium bike.

Back to Work is the newsXpress difference in full view.  We are driving new traffic, helping customers spend more and broadening the range of products purchased – beyond the traditional for a newsagency.

Back to Work at newsXpress Margaret River

margaret_river_btrw.jpgThe team at newsXpress Markaret River (WA) has put together an excellent Back to Work promotion on their dance floor, showing off the excellent range of brand-name stationery and office supplies in this promotion.  Using newsXpress collateral, they are also promoting the Toyota Yaris and the eight bikes on offer as prizes to one lucky newsXpress shopper.

Bask to Work is working in all sorts of newsXpress locations from major shopping centre to regional.  The success is in part due to newsXpress running a stationery-based promotion when most competitors are not having brought Back to School to a close.

Valentine’s Day outpost at newsXpress Riverlink

riverlink_valentines.JPGnewsXpress Riverlink (QLD) ran a successful outpost for Valentine’s Day offering an excellent range of gifts, chocolates and cards from newsXpress suppliers. Jaclyn Potts is the newsXpress Riverlink team member in the photo running the outpost. As the photo shows, this was a warm and professional outpost – easy to shop.

newsXpress has a long tradition of success with outposts for Valentine’s Day.

Back to Work at newsXpress Beechworth

beechworth_btw.JPGThe team at newsXpress Beechworth (VIC) is promoting the newsXpress Back to Work promotion in their window.  They have papered the walls of the window with A4 flyers promoting each of the products in the newsXpress Back to Work catalogue.  This is a great idea where security might preclude including products in the window.

It is terrific to see the Back to Work A1 poster as well as the Toyota Yaris A1 poster being used in the window.  These are the drawcards to attract people to the store to find our more about the deals and the competition.

Back to Work at newsXpress Ocean Keys

oceankeys_btw.JPGnewsXpress Ocean Keys (WA) is promoting the newsXpress Back to Work offer in one of their mall windows.  the window display promotes the brand name products on offer as well as the opportunity to win a Toyota Yaris or one of eight bikes.

What is great about Back to Work is that it works on various levels.  It could be back to work at home, back to uni, back to school or back to work in the more traditional sense.  The products on offer at newsXpress Ocean Keys and elsewhere in the newsXpress network satisfy a broad range of back to ‘work’ opportunities.

Window displays like this are crucial to showing that something special is going on inside the business.

Back to Work at newsXpress Sun Valley

sunvalley_btw.jpgnewsXpress Sun Valley (QLD) is promoting the newsXpress exclusive Back to Work promotion with this excellent display in-store.  Lara is holding a display box they have made promoting the Toyota Yaris which one lucky newsXpress shopper will win.  The power end display in front of their stationery department draws attention to the terrific brand-name hot deals and the excellent prizes on offer with this promotion.

newsXpress members acorss Australia are embracing Back to Work and, winning new customers and selling mroe to existing customers.